Saturday, May 16, 2015

Staying In Front of the Curve With Social Media

Let's face it, technology is consistently evolving and social media sites, and apps, are no strangers to quick adaptation. In a world where information changes by the minute it's vital to stay ahead of the curve and not get left behind in yesterday's bug fix.

It's 2015 and social networks and platforms are are continuously changing and adjusting to boost or simplify the end user's experience. That's terrific from a user's standpoint, but as a place of business what are the very best methods to stay relevant, stay in front of your customer, and make sure you're using the most current trends?

Get Mobile.
Everybody is going mobile and if the functions of a site or app isn't mobile friendly over fifty percent of the visitors will go elsewhere immediately. With the growing number of smartphones and tablets, an expanding variety of individuals are using these as their primary internet access device. Companies both large and small are beginning to implement a sleek, responsive design to accommodate mobile devices. This is not simply an accommodation, it's a requirement since it's the future style of the internet. Mobile has already become the default way the web is viewed by most users online, and the look of the web is only going to follow suit. Redesign not only your website for mobile functionality but additionally make your social media articles mobile friendly by keeping them brief and sharp.

Get Specific.
Gone are the days where viewers will accept a blanket answer for their questions. They want facts and the want details and they don't like to read a load of text to get the answers. We live in an age where nobody needs to ever wonder about anything, the truth is always at our fingertips. With the correct SEO and keywords in your social media posts you can drive the ideal type of identified traffic directly to your website.

Be a Star.
This year Google modified their formula yet again to focus more on websites with rating features. Heck, they also have their very own rating system now as well! They understood that consumers are more likely to trust their peers if it comes to buying over the internet rather than someone, or some company, seeking to sell them products. The general public has the tendency to trust the experiences other people who have already done what they are wanting to do, like buy a lamp on Within seconds a customer can tell if the company is respectable based upon their reviews.

Be More Analytic.
With so many new networks coming out and escalating costs for advertising or memberships, you should be sure what is doing the trick and what is not. Social marketing is coming to be more measurable and a lot of social media platforms have integrated tracking abilities. Google Analytics isn't the only tracker on the web anymore, Wordpress Stats and Facebook Insights provide great information for you to better understand your audience demographic.

Keeping in front of social media is always a moving target, but using these tips you must be able to keep up quite effectively and make sure you are getting to your target market.

JHG Media can help manage your social media and keep you ahead of the curve.

Monday, May 4, 2015

Creating Quality Content

Content and Keywords

Assuming that you intend to get your point across or push traffic to your website and retain it there, it's not enough to write a post based on length. Quite often, somebody will click on a link that looks it will provide the info they want, just to find it too wordy or just not what they were searching for. This results in them closing the post in dislike, and browse for a different source. This is known as your bounce rate. Eighty percent will not read a page they are routed to if they are met with a wordy article that could be composed in just a couple of paragraphs.

Keywords are additionally essential in creating a great post. Your site will not likely draw in web traffic without having the proper "street signs" for the search engines. Correct key words ought to be well crafted while taking into consideration the way that many of web traffic searches. Someone
trying to find a new car in California would usually put "California new car" in a search engine. This phrase is simple to place in an article and lets the language to flow smoothly. However, if a consumer insists on "New Car California" as a keyword the post will appear novice and awkward. SEO, or search engine optimization, is a mix of expertise, knowledge, word skills and understanding the way the average person searches.

Just how do you define premium material?

Quality material is a piece of work that is helpful, amusing, unique, true and grammatically correct. The objective of writing is to drive home a point. You need to connect to individuals and share with them the expertise you have achieved via your learning and expertise. So it can be said that the quantity of content you can manage to produce is a direct gauge of your expertise.

Let's look at what makes web content interesting:

  • Informational

Content that means very little to the audiences is best thrown out. Your subject matter must have a clear goal of delivering some information to the readers. It needs to help the viewers, albeit in a little way.

  • Engaging

Top quality content should be showcased efficiently. It could be composed in easy, plain language, yet it needs to entice the audience. In the event that you don't grasp their interest at first it's challenging to retain their attention and they will likely leave.

  • Original

This is the place you can be artistic. There are a lot of internet sites around talking about the exact same material in the same way and it gets dull. No matter what your topic is work on developing a good voice inside the writing. Though you can't really alter the truths regarding your subject, you can certainly tell them in a distinct, basic and attractive way.

  • Valid

People look for facts. Do not provide any details that is not true. Do not write what seems nice but might not be correct. Do not write just to make the visitor happy, make certain it's correct.

  • Grammatically Accurate

You 'd be stunned the number of people you will lose having just one grammatical flaw. Grammatically correct information refers to appropriately structured sentences with proper grammatical applications. Flow of the content is also critical. The language ought to be
based on the intended audience. Make an effort to refrain from foul or informal language. The language and the style of presenting should correspond all throughout the body.

If you believe that you have a material that is of good quality, matching all of the above requirements, then you're good to go. Serve that article up, you've got a viewers waiting to hear from you!
If you need help with content contact JHG Media Group for assistance!!