Functioning as a standard practice, ORM should never include misleading the public.
Far better techniques are outlined below.
Practices for Squelching Phony ReviewsThe tactic of publishing fraudulent comments so that one may hush negative opinions is a dishonest Online Reputation Management (ORM) tactic, and is proving to be an illegal one as well. ORM is now a $5 billion dollars trade and supplies to as much as two-thirds of the business to a number of law firms. There are a good reasons for it! Internet-based evaluations are trusted by 70 percent of individuals that read them. And there's an effort to pack online properties with illegitimate reviews and to write libelous statements about past employers, service companies, acquaintances, or significant others.
This is a substantial enough problem that U.S. Attorney Generals, huge organizations, the news media and even Google are delving into legal efforts to help beat back bogus opinions written on the web.
A lot of legal methods are readily available in order to tamp down poor comments: including producing blog posts, putting together branded web properties by utilizing social media networks, making company as well as personal profiles with regard to LinkedIn, Google Plus, Facebook, etc. and producing honest press releases and weblogs together with up-todate posts regarding your business.