Search Engine Optimization (SEO) is continually evolving. Methods that formerly worked do not always translate into higher rankings on search engines. In reality, some out-of-date strategies can actually harm a website's SEO initiatives. With new ways for individuals to search the Internet and revised algorithms from search engines such as Google, it is crucial to know what is effective and where the industry is headed. Lets go over some important points to take into consideration for your SEO strategy in 2018.
Landing Page ExperienceA websites landing page experience is the groundwork to effective SEO.
What does a landing page experience consist of?
- Ease of mobile and computer navigation
- Decreased loading times
- Transparency and trustworthiness
- Unique content
Google is always focused on enhancing that experience by ensuring that its search results possess the elements of a quality landing page experience. When a website properly addresses these components, an interested user is able to have a better experience on the website. If a site does not address these factors prior to its SEO efforts, its rankings will not improve and the site could even be penalized. Alternatively, a quality website coupled with SEO demonstrates to Google that the website is an authority and it will experience improved ranking.
Featured Content And SEOSearch engines have become significantly more aware of making improvements to the user experience. Starting in 2015, Google started to present users with quick answers. Google calls them Featured Snippets. Now, when a user asks a question, Google will actually extract the most helpful answer from a webpage and position it above the search results in a special block. The block also features a link to the page, the title, and the URL. Additionally, the website will experience an increase in its click-through-rate (CTR) and strengthen its authority. In a study carried out by Ben Goodsell from Search Engine Land, he determined that being featured by Google has its benefits. In his study for example, "CTR jumped from 2 percent to 8 percent in the period analyzed. Meanwhile, revenue from organic visitors landing on this page saw a 677-percent improvement."
|Example of a Quick Answer, also known as a Featured Snippet|
You're likely wondering how you can be featured by Google. Google's featured content does not involve a code so the Content Marketing Institute recommends websites to ask specific questions on page while also providing in-depth answers in a conversational format. This will give a website's material a better chance of being extracted by Google when a user is searching for an answer.
Voice SearchNot only are search engines advancing but the way users are searching is changing also. According to Google's Mobile Voice Study, 55 percent of teens and 41 percent of adults use voice search more than once a day. Google anticipates that by 2020, over half of the searches performed will be conducted with voice search. Because of the surge in use of this innovation, featured snippets will become increasingly more critical for websites. Additionally, it will require websites to become even more detail oriented in their content.
Who Can Help With My SEO?SEO can be an overwhelming task for a business owner given their position and responsibilities. The work it involves is time consuming and is most effective when it is consistently being done. If you are thinking about addressing your businesses SEO, the optimal course of action to take is to employ a skilled specialist whose focus is staying current on SEO trends and approaches.
JHG Media offers comprehensive services to assist businesses, regardless of their industry or size, achieve their SEO goals. Our strategy is unique in that we incorporate that which is tried and proven to be effective regardless of trends and algorithms, while also applying the most current technologies to achieve the best results. JHG Media's services include: SEO, digital marketing, reviews management, and website design.
The evolution of SEO has caused businesses to think about their online presence differently. In order to be effective in your SEO efforts, it is more crucial than ever to strategically approach your websites design, be familiar with what search engines require, and stay up to date on the latest approaches. Contact us and speak with our experienced team to begin improving your SEO.
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