Tuesday, November 28, 2017

REPUTATION MANAGEMENT WITH JHG MEDIA


Online reputation management is extremely important to your business's future success. Today social media and review platforms are presenting users with real time, genuine reviews. Because of this, business's can not afford to neglect what consumers are saying about their business. It is critical that they proactively engage their consumers after a service or product is provided.

Search engines provide users with results that they deem as relevant authorities. For that reason, it is challenging for business's competing in a searched niche if they do not have an online presence or have a weak reputation. An online presence that addresses reputation management is essential in order to engage potential customers. Online reviews and star ratings act like first impressions and are vital to a company's success. Today, they are the determining factor for a user selecting a provider or product. In the following article we will review the basic principles to online reputation management.

PROACTIVELY DEAL WITH YOUR CONSUMERS EXPERIENCES

Do not miss out on a chance to collect reviews from customers. Ignoring your customers after you interact with them can lead to a harmful review. Alternatively, proactively attending to your clients will allow you to yield more reviews for your business. It is crucial to invite customers to provide feedback by rating their experience on review sites. Furthermore, positive reviews are useful and will actually help boost your rankings.


KNOW WHAT IS BEING SHARED AND WHERE

Online reputation management is similar to taking care of a garden. Weeds are imminent and have to be pulled to safeguard the gardens growth. Likewise, bad customer reviews will occur and it is important to know when and where they appear. We recommend that you make a list of your existing review accounts and URL links. Review accounts are listings of your company on a review platform like: Google, Yelp, Angie's List, TripAdvisor, Vitals, WebMD, Zocdoc, etc. After creating a list of existing accounts, the next step is to look for any outlying review sites where your company is present. Consolidating what is being said about you and where gives you a map of what to check periodically in the future.

CAMPAIGN FOR TESTIMONIALS

Refer to the list, go over each review account and get an idea of your online reputation. What you see is what a potential client sees. Based off of your discoveries, identify where you need to focus your reputation management efforts. We suggest that your Google reviews should be a priority.

Take advantage of good reviews by sharing them over your social network. It is best to have a mixture of positive reviews from several different review sites. Aside from that, another great tool to incorporate are plugins that allow consumers to share their experience right to your homepage. When setting up such a tool on your website, you have the ability to filter the reviews prior to posting them on the page. As a result, good reviews can be broadcasted and damaging review's can be addressed before your reputation is harmed.

JHG MEDIA ONLINE REPUTATION MANAGEMENT SERVICE

JHG Media's complete reviews management software helps to manage and defend your online reputation. Our software is compatible with 99% of review sites. The software's capability to monitor the internet in real time saves our clients time and assists them to respond to reviews. In addition to monitoring, the software also offers an automated feature to help generate authentic reviews and increase your presence on review sites. This powerful feature will help boost your rankings on search engines. Furthermore, it is also entirely customizable to your services or product.

Social media and review platforms are valuable tools and can help a brand establish themselves as an authority or they can destroy a company's reputation so business's are thinking about online reputation management differently. It is crucial that business owners are aware of their online presence if they are to survive and grow in today's market. Therefore, be proactive in engaging existing and potential customers with JHG Media Reputation Management. Call us today to discuss opportunities and services for your brand.

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Wednesday, October 25, 2017

How to Effectively Approach Search Engine Optimization



Search engine optimization (SEO) allows users to easily find and engage a business. Search engine optimization is most powerful with a sensible method that focuses on content marketing. The approach strives to boost brand awareness by making use of the basics of content marketing, which in turn develops leads and creates a buzz with consumers.

Concentrated and genuine material targets specific users to convert them. By reaching to those most concerned with your brand or message, you will have a greater chance to engage with the individual. More conversions mean a larger client base and more business. Whether you are a doctor's office, plumber, or non-for profit group it is vital to have an idea of the tools available to you to ensure that your message is being heard. We have created a list of some great ways to leverage your content marketing to benefit your SEO.


1. EFFECTIVE KEYWORD USE FOR SEARCH ENGINE OPTIMIZATION


Initially, recognize what it is your providing and choose keywords that best reflect that. Most users will never go past the first page of search results. Competing for rank within your niche is a significant factor if you are seeking to get your brand name on the first page of search results. Picking out relevant keywords will help guide interested users to your material and minimize the chances of misdirected users arriving at your site. Furthermore, it will help the search engines to confirm that you are in fact who you say you are, creating authority.

Maybe you are already making use of keywords. That's terrific! In our practical experience it is necessary to continue to brainstorm and cultivate a list of useful keywords. If you are struggling to think of more possibilities simply use Google's Adwords Keyword Planner. This free tool is a brilliant resource that will help you to build your list. By merely inserting your existing terms, the Adwords Keyword Tool will generate relevant potential keywords you may want to use. Plus, it will provide you with analytical data like how often a keyword is browsed.

While the Adwords Keyword Planner is helpful, it may not always serve your particular niche adequately. Perhaps you are specialized in your service or product. If that be the case, take some time to consider what languages a user may use or how a prospective client would frame a question within your industry.

Last but not least, do not drown your material or website in keywords. This can actually harm your website's authority! It is easy to make a website busy but the goal is to make it helpful. Effectively using keywords calls for focused and targeted content.


2. STRATEGICALLY POSITIONING KEYWORDS


Effectively leveraging keywords involves a strategic method. In this portion we will discuss areas in which to place keywords that will help search engines link users to your site.

The most typical place to start on your website is within the title tag. This is the first step in properly presenting your identity and suggests to search engines like Google what you are about.

An additional great place to include a keyword on your website is within the website address. Placing a keyword or keywords in the URL signals to the search engines what the subject matter is on the webpage. When a user searches for your keyword, your page will be more related and may rank higher within the search results.


3. ON PAGE FEATURES


Relevant content is a central component to optimizing your online presence by supporting your brand or business' authority. Content is typically an article or blog post but it is not out of the ordinary to also make use of bookmarks and images. Your keywords should be placed 2 to 3 places within the article. When posting to your blog or composing an article, always keep the size of the piece in mind. We advise that your articles should be natural and they can range from 700 to 1,000 words. Google will not prioritize articles with less than 300 words so take the time to make a quality piece.

Social bookmarks are another effective way to optimize your website's content and connect to users. Social bookmarking is a centralized online service, which allows users to add, annotate, edit, and share bookmarks of web documents.

The last component you should consider when optimizing are images. Pictures can take an uninteresting subject and make it more appealing. While they provide users something intriguing to view, they can also help you in your SEO initiatives. The next time you post an image to a page, see to it that you use the keyword in the file name in addition to the alt text. By doing this, you will make things easier and clearer for the search engines to understand what the image is. Therefore, interested users are more likely to come across it in their search results.


4. LINKS ARE ESSENTIAL!


A link (short for hyperlink) is an HTML object that allows you to jump to a new location when you click or tap it. Links are found on almost every website and provide a simple means of navigating between pages on the web. Using links is a fundamental part to taking care of your SEO. Your website will have a far better chance of engaging interested customers when you use a combination of internal and external links. Internal links direct content on your webpage to other relevant content within your website. External links guide users from your content to other useful content on the Internet.

Search engine optimization can be frustrating and it is easy to get discouraged due to its organic processes. In order to be effective with your SEO efforts in the future, be sure to always stick to the basics for proven and consistent results. Keywords, links, and content when structured properly are the most effective way to strengthen your rankings. JHG Media is ready to help you in the endeavor and we pride ourselves on our concentrated efforts to our clients. Consult with us today to protect and grow your brand's reputation.

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Wednesday, December 23, 2015

The Top 6 S.E.O Trends That Will Lead 2016


2015 has been an impressive year for the Search Engine Optimization industry. We saw the long-awaited Mobilegeddon update, which disciplined sites falling behind in the mobile compliance area, a substantial overhaul to local search engine positionings using the new local three-pack, a brand-new quality algorithm for content, and a dozen or two other small updates from Google.

Now everyone is looking to 2016 for just what's new! Let's take a look at the top 6 trends expected to soar in the year ahead.

1. Video Content Will Surpass Written Material in ROI for B2C Industries and Brands.
Right now, written content is considered the "standard," even by the considerable bulk of people who regularly insist that involving various formats of web content is a smart idea. In 2016, a handful of new innovations and the continuance of years-long trends will shift, and video will outmatch written content in terms of reach, interaction, effectiveness, and general ROI. Vine, Periscope, Snapchat, and various other video apps are partially responsible for this, establishing users' expectations to much more visual material, but the actual herald may spring from Google, which is now experimenting with video advertisements in search results. B2C companies without regular feeds of video will quickly be regarded as behind the times. B2B companies will do the same, but it will not come about in 2016.




2. Mobile-Optimization Will Become More Crucial than Desktop Optimization. For the past few years, desktop has been a basic form of search, with mobile users increasing in numbers. Earlier this year, mobile searches surpassed desktop searches for the first time, and alongside Mobilegeddon, Google announced to the entire world that mobile and desktop traffic were on fairly identical footing. Beginning today, and continuing into 2016, this transformation will definitely continue, inevitably making mobile traffic easily the more important, with desktop falling into obscurity during the next 5 years. Already, Google is asserting that a desktop-specific internet site isn't needed, and their switch to a local three-pack shows their commitment to a "mobile" experience across all kinds of devices.

3. Aggregated Material Will Lessen the Power of News and Event Coverage.
Twitter is trying out a new component referred to as Moments, which will aggregate posts, images, and video clips from live events and unfolding news stories into a singular channel for folks to view. In a sense, users emerge as the content producers, and other individuals can see events unfolding firsthand. Surely, Twitter isn't the only platform to be trying out such a live feed, and advanced algorithms are presently able to assemble news stories from numerous pieces of pre-existing details. Therefore, in 2016, the strength of a news article that isn't automatically sourced will start to decrease, narrowing the field of content marketing for everybody.

4. Social Content Will be More Readily Indexed.
Google has deals in place with Twitter and facebook currently-- search for a news item, and you'll probably see a tweet or 2 appear in your mobile search results. In 2016, a lot more platforms will come to be more heavily indexed in the vaults available to Google and various other search engines. Social posts will come with a value and a consideration similar to any independent web page, and the separation of "web" and "social media" will begin to blur much more from an SEO perspective.

5. Deep Links in Apps Will Become More Vital.
Google has been indexing apps for a number of years now. As part of the change towards concentrating on mobile users, Google is preparing for a future where apps could outdo standard websites in popularity and functionality. Search marketers can gain from anticipating this shift as well. Beginning in 2016, "deep links" to apps (meaning links which point towards a distinct page or area of a particular app) will begin to carry more meaning, similar to deep links on the web. App optimization in general, for that matter, will also grow in importance. If your medium-sized or greater business does not yet possess an app, right now's the moment to design one. If you still do not think it works for your company, at least get your company listed on as many other apps as possible.

6. Local Search Will Get Even More Local.
This is actually a thing we've watched increase a little bit this year, but we think the trend is truly prepped to burst in 2016. The onset of wearable gadgets, like the Apple Watch, and the increased sophistication of Google's local indexes are going to lead to even more certain kinds of local search. Rather than identifying businesses in relations to a city or a state region, rankings could rapidly generate based on your street corner or neighborhood.

2016 may watch these trends grow in a manner that transforms the landscape of Search Engine Optimization, or it may just see their introduction. SEO at times advances counterintuitively, moving swiftly where you least expect it and dragging its feet where you 'd foresee it striking. In any case, 2016 will be a fascinating year for search marketers, and we are certainly looking forward to it at JHG Media Group!!

Tuesday, December 8, 2015

What Is Content Marketing?


Beneficial content ought to be at the core of your marketing.


Customers have shut off the regular world of marketing. They use a DVR to skip tv advertising, normally ignore magazine advertising, and these days have ended up being so adept at online "surfing" that they can absorb web information without a care for banners or buttons (making them pointless).

Clever marketers understand that standard marketing is coming to be less and less useful by the minute, and that there should be a better way.
Enter content marketing.


But what exactly is content marketing?


Content marketing is a strategic marketing method focused on generating and distributing useful, relevant, and consistent content to captivate and keep a clearly-defined audience-- and, eventually, to generate rewarding consumer action.

Content marketing's purpose is to bring in and hold on to customers by regularly generating and curating appropriate and valuable content with the objective of changing or enhancing consumer habits. It is an ongoing procedure that is best incorporated into your total marketing strategy, and it pays attention to owning media, not renting it.

Basically, content marketing is the craft of connecting with your customers and prospects without selling. It is non-interruption marketing. Rather than pitching your products or services, you are supplying information that makes your buyer much more educated. The principle of this content technique is the idea that if we, as businesses, deliver steady, ongoing beneficial information to clients, they subsequently reward us with their business and devotion.

And they do. Content marketing is being applied by a few of the greatest marketing companies worldwide. It's additionally created and performed by small companies and one-person outlets across the world. Why? Because it works.

For the full article on incorporating content marketing into your strategies visit the JHG Media Blog!

Saturday, November 14, 2015

Utilizing the New Twitter Features for Online Marketing


Marketing professionals love social media-- and for good reason. Social networking has made things much simpler than ever for marketing pros to tap straight into the mind of their target market and tactically interact with both existing and potential clients by producing content that will ignite each of their unique interests.

With making use of social marketing, however, comes big responsibility. Responsibility to not only keep up with what your followers-- and the people you hope will end up being your followers-- have an interest in but to additionally pay attention to the latest social updates and what they are able to add to your marketing strategy.

So, what were the latest updates to hit the Twittersphere this year? And more importantly, how can marketing experts and entreprenuers make sure to take advantage of them to engage their target market and include value to their social strategy?

1. Video

Twitter has a new and more native way of adding in rich media to tweets. The new feature allows people to record, modify, and share their own videos on Twitter through a video- friendly interface. It's safe to assume that it could take your typical YouTube video to another level.

Exactly what it means to marketers....

For the full article visit the JHG Media Blog!

Friday, October 30, 2015

Keep Ahead of Changing Social Media Trends



We at JHG Media Group are constantly staying ahead of the curve with social media topics as the appear across the internet. As we are coming to the end of 2015 we are viewing some of the patterns for social media starting to change as they progress into 2016. Just recently Entrepreneur.com posted an article regarding the leading trends that are reshaping social media. We chose our top 3 to share with you here:

1. Facebook is shifting towards a more mature demographic.
According to an infographic produced by Adweek making use of data from eMarketer detailing the market trends in social media for 2016, Facebook is still leading the market with social networking, but it's there's a projected 7.6 percent share boost with users 65 years and more, the largest share increase with all demographics. The eMarketer information suggests that shares among the younger millennial group (18 - 24 year-olds) will decrease.

It's forecasted that in 2016, advertisers going to amp up their advertising attempts to involve even more focused ads on Facebook utilizing the info freely shared on their services. As for various other social networks, the 25-to-35 year-old generation nonetheless retains a stronghold across the board, eventhough Instagram, Twitter and Tumblr are trending younger. There certainly appears be little to very little elderly engagement with Tumblr and Instagram.

This benefits smaller sized business owners as it permits them to compete with big companies. These days your company can move online and actually be distinct. Many web customers don't mind if you're a giant brand but more care about your online presence. This is a win win for much smaller businesses.

Related: The 4 Digital Advertising Trends That Are Reshaping Advertising

2. The foreseeable future is mobile.
This previous March marked the first time the four leading messaging apps in the world has accumulated the exact same level of people as the top four social networking systems. These mobile applications not only permit individuals to message and call long distance lines without paying out long-distance charges, but it allows them to design a world where their preferred brand names, publications and services are merged into one unique bundle that can be accessed just about anywhere.

New services have realized the impact of bringing their items immediately to their users via messaging apps: Snapchat's Discover feature launched with 11 primary international publications to fantastic acclaim and is planning for expansion. In China, the popular free text and phone application, WeChat, has integrated accounts of celebrities and primary brands to its subscription list. This enables folks to follow updates from their buddies and favorite stars, get unique mobile-only VIP "cards" to big department stores, schedule reservations at fashionable eateries with a text message as well as contribute to UNICEF on 1 incorporated application.


3. Social networks are becoming search engines.
Though Google isn't going anywhere anytime soon, the way that customers seek services and products has extended outside simple Search Engine Optimization. Eighty-eight percent of clients on the internet are guided by reviews and internet posts by different people. These people are looking directly to websites like YouTube and Facebook (where each and every company has a presence), or in apps just like Yelp. Pinterest, especially, has an useful role within this shift: its market is mostly dominated by women in their 30s with younger families, a demographic recognized to do most of the buying. The platform is also shopping centered, bouncing people from their tiles instantly to company web sites at a tremendously increasing speed.

Stay tuned as we come nearer to the end of 2015 to stay on top of social media trends as we go into 2016. As always, JHG Media is available to aid your small to mid sized firm remain on top of your social media requirements.

Friday, October 2, 2015

Leading 5 Essential Tips For Fantastic Brand Management



In marketing, brand management is the study and preparation on the way that brand is regarded in the marketplace. Developing a good relationship with the target market is vital for brand management. Concrete elements of brand management include the product itself; appearance, cost, the packaging, etc

When it concerns online brand management there are a lot more components because you need to present yourself with just images and the written word therefore it may be more challenging. But using this list of the top 5 fundamental things to do for good brand management you will certainly be off to a better start!

1. Search Yourself - odds are that you already have some web exposure. If it's a Facebook Page, a Google listing, or your own business site you probably have something in the information super highway. Search the name of your business and your own name too. Then search Google Images the exact same. There are a lot of images within the web arena and they will add (or take away from) your online brand reputation.

2. Purchase Your Domain Name and Start a Website - You can effortlessly go to internet sites like Godaddy.com to purchase your domain name for your business ... ideally yours is still available now. If it is not available in a.com there are plenty of other domain extensions presently that are appearing left and right. For example if your company is called Bliss Yoga and you notice that blissyoga.com is currently taken you can use for bliss.yoga. The very best way to deal with your online brand is to take charge of the information yourself and a web site is a great place to fill up content.

3. Increase Your Content - The more web content you get on the net that is within your authority the better. Have a blog on your website where you can add material at the minimum every other week, if not weekly or several times a week. This will definitely depend on the nature of your company. A news site will have numerous posts and bunches of new material every single day where as a DO-IT-YOURSELF blog may be far better suited for weekly content. Any way you examine it, whenever you get unique web content with keywords that relate to your business you're gon na be in good shape for the Google bots and your brand name will develop.

4. Get All Over Social Media - It's true! Love it or hate it, social media is the strategy to get loads of web content out there on many web platforms. When the Google crawlers discover your content, keywords and backlinks to your web site in various places throughout the interwebs they will grant you a good reputation. This can easily be a lot of work and lots of small to medium sized companies often don't have the time or the workforce to achieve this. Do not fret, there are companies available like JHG Media Group whose business is designed totally around helping other companies have a better web existence through social media management, content development, and search engine optimization.

5. Provide Your Audience a Voice - This is where it gets real. If you discover your company on Yelp.com or Tripadvisor.com, or maybe Google your target market already has a voice simply by being able to leave a rank and review of their experience with your business or blog site. In your blog you really should also allow for a remarks section where you can handle the voice of your audience first hand. You are going to get raving supporters of your goods and then you will get the haters, that's just life. However when you reply to your clients, visitors, users, etc. that's where your integrity shines. It matters not so much that someone had a disappointment (it does matter to the degree that you should look at it and make adjustments where relevant), but it matters more how you deal with the situation of their unhappiness. When a proprietor makes the situation better and turns the upset client into a delighted one they've won. Always be that guy. No matter just how distressed they are it's always better to take care of it than leave it alone. Damaging reviews can disperse like wild fire and quickly get out of hand if you don't attend to them.

So there's your top 5 standard tips for good brand management! You're off to a really good start with these tips and understand that good brand management is a continuous process. Once more, there certainly are organizations you can work with to deal with your brand and reputation for you. It might be a complicated task, but you're not alone! If you do need assistance in the brand and reputation management, content creation, or SEO realm contact JHG Media Group.