Wednesday, December 23, 2015
2015 has been an impressive year for the Search Engine Optimization industry. We saw the long-awaited Mobilegeddon update, which disciplined sites falling behind in the mobile compliance area, a substantial overhaul to local search engine positionings using the new local three-pack, a brand-new quality algorithm for content, and a dozen or two other small updates from Google.
Now everyone is looking to 2016 for just what's new! Let's take a look at the top 6 trends expected to soar in the year ahead.
1. Video Content Will Surpass Written Material in ROI for B2C Industries and Brands.
Right now, written content is considered the "standard," even by the considerable bulk of people who regularly insist that involving various formats of web content is a smart idea. In 2016, a handful of new innovations and the continuance of years-long trends will shift, and video will outmatch written content in terms of reach, interaction, effectiveness, and general ROI. Vine, Periscope, Snapchat, and various other video apps are partially responsible for this, establishing users' expectations to much more visual material, but the actual herald may spring from Google, which is now experimenting with video advertisements in search results. B2C companies without regular feeds of video will quickly be regarded as behind the times. B2B companies will do the same, but it will not come about in 2016.
2. Mobile-Optimization Will Become More Crucial than Desktop Optimization. For the past few years, desktop has been a basic form of search, with mobile users increasing in numbers. Earlier this year, mobile searches surpassed desktop searches for the first time, and alongside Mobilegeddon, Google announced to the entire world that mobile and desktop traffic were on fairly identical footing. Beginning today, and continuing into 2016, this transformation will definitely continue, inevitably making mobile traffic easily the more important, with desktop falling into obscurity during the next 5 years. Already, Google is asserting that a desktop-specific internet site isn't needed, and their switch to a local three-pack shows their commitment to a "mobile" experience across all kinds of devices.
3. Aggregated Material Will Lessen the Power of News and Event Coverage.
Twitter is trying out a new component referred to as Moments, which will aggregate posts, images, and video clips from live events and unfolding news stories into a singular channel for folks to view. In a sense, users emerge as the content producers, and other individuals can see events unfolding firsthand. Surely, Twitter isn't the only platform to be trying out such a live feed, and advanced algorithms are presently able to assemble news stories from numerous pieces of pre-existing details. Therefore, in 2016, the strength of a news article that isn't automatically sourced will start to decrease, narrowing the field of content marketing for everybody.
4. Social Content Will be More Readily Indexed.
Google has deals in place with Twitter and facebook currently-- search for a news item, and you'll probably see a tweet or 2 appear in your mobile search results. In 2016, a lot more platforms will come to be more heavily indexed in the vaults available to Google and various other search engines. Social posts will come with a value and a consideration similar to any independent web page, and the separation of "web" and "social media" will begin to blur much more from an SEO perspective.
5. Deep Links in Apps Will Become More Vital.
Google has been indexing apps for a number of years now. As part of the change towards concentrating on mobile users, Google is preparing for a future where apps could outdo standard websites in popularity and functionality. Search marketers can gain from anticipating this shift as well. Beginning in 2016, "deep links" to apps (meaning links which point towards a distinct page or area of a particular app) will begin to carry more meaning, similar to deep links on the web. App optimization in general, for that matter, will also grow in importance. If your medium-sized or greater business does not yet possess an app, right now's the moment to design one. If you still do not think it works for your company, at least get your company listed on as many other apps as possible.
6. Local Search Will Get Even More Local.
This is actually a thing we've watched increase a little bit this year, but we think the trend is truly prepped to burst in 2016. The onset of wearable gadgets, like the Apple Watch, and the increased sophistication of Google's local indexes are going to lead to even more certain kinds of local search. Rather than identifying businesses in relations to a city or a state region, rankings could rapidly generate based on your street corner or neighborhood.
2016 may watch these trends grow in a manner that transforms the landscape of Search Engine Optimization, or it may just see their introduction. SEO at times advances counterintuitively, moving swiftly where you least expect it and dragging its feet where you 'd foresee it striking. In any case, 2016 will be a fascinating year for search marketers, and we are certainly looking forward to it at JHG Media Group!!
Tuesday, December 8, 2015
Beneficial content ought to be at the core of your marketing.
Customers have shut off the regular world of marketing. They use a DVR to skip tv advertising, normally ignore magazine advertising, and these days have ended up being so adept at online "surfing" that they can absorb web information without a care for banners or buttons (making them pointless).
Clever marketers understand that standard marketing is coming to be less and less useful by the minute, and that there should be a better way.
Enter content marketing.
But what exactly is content marketing?
Content marketing is a strategic marketing method focused on generating and distributing useful, relevant, and consistent content to captivate and keep a clearly-defined audience-- and, eventually, to generate rewarding consumer action.
Content marketing's purpose is to bring in and hold on to customers by regularly generating and curating appropriate and valuable content with the objective of changing or enhancing consumer habits. It is an ongoing procedure that is best incorporated into your total marketing strategy, and it pays attention to owning media, not renting it.
Basically, content marketing is the craft of connecting with your customers and prospects without selling. It is non-interruption marketing. Rather than pitching your products or services, you are supplying information that makes your buyer much more educated. The principle of this content technique is the idea that if we, as businesses, deliver steady, ongoing beneficial information to clients, they subsequently reward us with their business and devotion.
And they do. Content marketing is being applied by a few of the greatest marketing companies worldwide. It's additionally created and performed by small companies and one-person outlets across the world. Why? Because it works.
For the full article on incorporating content marketing into your strategies visit the JHG Media Blog!
Saturday, November 14, 2015
Marketing professionals love social media-- and for good reason. Social networking has made things much simpler than ever for marketing pros to tap straight into the mind of their target market and tactically interact with both existing and potential clients by producing content that will ignite each of their unique interests.
With making use of social marketing, however, comes big responsibility. Responsibility to not only keep up with what your followers-- and the people you hope will end up being your followers-- have an interest in but to additionally pay attention to the latest social updates and what they are able to add to your marketing strategy.
So, what were the latest updates to hit the Twittersphere this year? And more importantly, how can marketing experts and entreprenuers make sure to take advantage of them to engage their target market and include value to their social strategy?
Twitter has a new and more native way of adding in rich media to tweets. The new feature allows people to record, modify, and share their own videos on Twitter through a video- friendly interface. It's safe to assume that it could take your typical YouTube video to another level.
Exactly what it means to marketers....
For the full article visit the JHG Media Blog!
Friday, October 30, 2015
We at JHG Media Group are constantly staying ahead of the curve with social media topics as the appear across the internet. As we are coming to the end of 2015 we are viewing some of the patterns for social media starting to change as they progress into 2016. Just recently Entrepreneur.com posted an article regarding the leading trends that are reshaping social media. We chose our top 3 to share with you here:
1. Facebook is shifting towards a more mature demographic.
According to an infographic produced by Adweek making use of data from eMarketer detailing the market trends in social media for 2016, Facebook is still leading the market with social networking, but it's there's a projected 7.6 percent share boost with users 65 years and more, the largest share increase with all demographics. The eMarketer information suggests that shares among the younger millennial group (18 - 24 year-olds) will decrease.
It's forecasted that in 2016, advertisers going to amp up their advertising attempts to involve even more focused ads on Facebook utilizing the info freely shared on their services. As for various other social networks, the 25-to-35 year-old generation nonetheless retains a stronghold across the board, eventhough Instagram, Twitter and Tumblr are trending younger. There certainly appears be little to very little elderly engagement with Tumblr and Instagram.
This benefits smaller sized business owners as it permits them to compete with big companies. These days your company can move online and actually be distinct. Many web customers don't mind if you're a giant brand but more care about your online presence. This is a win win for much smaller businesses.
Related: The 4 Digital Advertising Trends That Are Reshaping Advertising
2. The foreseeable future is mobile.
This previous March marked the first time the four leading messaging apps in the world has accumulated the exact same level of people as the top four social networking systems. These mobile applications not only permit individuals to message and call long distance lines without paying out long-distance charges, but it allows them to design a world where their preferred brand names, publications and services are merged into one unique bundle that can be accessed just about anywhere.
New services have realized the impact of bringing their items immediately to their users via messaging apps: Snapchat's Discover feature launched with 11 primary international publications to fantastic acclaim and is planning for expansion. In China, the popular free text and phone application, WeChat, has integrated accounts of celebrities and primary brands to its subscription list. This enables folks to follow updates from their buddies and favorite stars, get unique mobile-only VIP "cards" to big department stores, schedule reservations at fashionable eateries with a text message as well as contribute to UNICEF on 1 incorporated application.
3. Social networks are becoming search engines.
Though Google isn't going anywhere anytime soon, the way that customers seek services and products has extended outside simple Search Engine Optimization. Eighty-eight percent of clients on the internet are guided by reviews and internet posts by different people. These people are looking directly to websites like YouTube and Facebook (where each and every company has a presence), or in apps just like Yelp. Pinterest, especially, has an useful role within this shift: its market is mostly dominated by women in their 30s with younger families, a demographic recognized to do most of the buying. The platform is also shopping centered, bouncing people from their tiles instantly to company web sites at a tremendously increasing speed.
Stay tuned as we come nearer to the end of 2015 to stay on top of social media trends as we go into 2016. As always, JHG Media is available to aid your small to mid sized firm remain on top of your social media requirements.
Friday, October 2, 2015
In marketing, brand management is the study and preparation on the way that brand is regarded in the marketplace. Developing a good relationship with the target market is vital for brand management. Concrete elements of brand management include the product itself; appearance, cost, the packaging, etc
When it concerns online brand management there are a lot more components because you need to present yourself with just images and the written word therefore it may be more challenging. But using this list of the top 5 fundamental things to do for good brand management you will certainly be off to a better start!
1. Search Yourself - odds are that you already have some web exposure. If it's a Facebook Page, a Google listing, or your own business site you probably have something in the information super highway. Search the name of your business and your own name too. Then search Google Images the exact same. There are a lot of images within the web arena and they will add (or take away from) your online brand reputation.
2. Purchase Your Domain Name and Start a Website - You can effortlessly go to internet sites like Godaddy.com to purchase your domain name for your business ... ideally yours is still available now. If it is not available in a.com there are plenty of other domain extensions presently that are appearing left and right. For example if your company is called Bliss Yoga and you notice that blissyoga.com is currently taken you can use for bliss.yoga. The very best way to deal with your online brand is to take charge of the information yourself and a web site is a great place to fill up content.
3. Increase Your Content - The more web content you get on the net that is within your authority the better. Have a blog on your website where you can add material at the minimum every other week, if not weekly or several times a week. This will definitely depend on the nature of your company. A news site will have numerous posts and bunches of new material every single day where as a DO-IT-YOURSELF blog may be far better suited for weekly content. Any way you examine it, whenever you get unique web content with keywords that relate to your business you're gon na be in good shape for the Google bots and your brand name will develop.
4. Get All Over Social Media - It's true! Love it or hate it, social media is the strategy to get loads of web content out there on many web platforms. When the Google crawlers discover your content, keywords and backlinks to your web site in various places throughout the interwebs they will grant you a good reputation. This can easily be a lot of work and lots of small to medium sized companies often don't have the time or the workforce to achieve this. Do not fret, there are companies available like JHG Media Group whose business is designed totally around helping other companies have a better web existence through social media management, content development, and search engine optimization.
5. Provide Your Audience a Voice - This is where it gets real. If you discover your company on Yelp.com or Tripadvisor.com, or maybe Google your target market already has a voice simply by being able to leave a rank and review of their experience with your business or blog site. In your blog you really should also allow for a remarks section where you can handle the voice of your audience first hand. You are going to get raving supporters of your goods and then you will get the haters, that's just life. However when you reply to your clients, visitors, users, etc. that's where your integrity shines. It matters not so much that someone had a disappointment (it does matter to the degree that you should look at it and make adjustments where relevant), but it matters more how you deal with the situation of their unhappiness. When a proprietor makes the situation better and turns the upset client into a delighted one they've won. Always be that guy. No matter just how distressed they are it's always better to take care of it than leave it alone. Damaging reviews can disperse like wild fire and quickly get out of hand if you don't attend to them.
So there's your top 5 standard tips for good brand management! You're off to a really good start with these tips and understand that good brand management is a continuous process. Once more, there certainly are organizations you can work with to deal with your brand and reputation for you. It might be a complicated task, but you're not alone! If you do need assistance in the brand and reputation management, content creation, or SEO realm contact JHG Media Group.
Sunday, September 13, 2015
What Doesn't Facebook Do?
Facebook has combined all the tasks we do every day and integrated them into their platform. This makes life in general much easier for people. Currently we are able to discuss and share our lives, like always, message our friends in Messenger, make phone calls, make video calls, and the latest inclusion, send money! Let's take a look at this money situation ... Facebook just made public a new solution that lets you send money by means of its instant messaging app, Facebook Messenger. It's kinda similar to already existing services from SnapChat, Square, and Venmo, letting you quickly exchange cash with other people (in contrast to companies) both near and far. But there's a substantial difference: It works on Facebook.
That indicates this fresh service quickly reaches the large quantity of individuals who are already on Facebook. Suddenly, it's way easier for a big portion of the human population to send out and receive cash. But friend-to-friend payments can also feed the significantly larger dreams of Mark Zuckerberg and company.
The moment Facebook has your bank card, it is able to seduce you with additional purchases as well.
Facebook's new payments system invites all those millions of Facebookers to store their credit card info on the company's devices. And this will likely fuel Facebook's attempts to convert itself into a type of e-commerce engine that battles directly with the likes of Amazon. Facebook is already trying out a "buy" button on its social network that lets you promptly buy stuff that appears in your newsfeed. But such button is a great deal more powerful if you've already put in your card into Facebook.
Facebook is flowing in the very same way as Apple and Google. It intends to be the spot where you spend not just your time but your cash.
Payments On Facebook Are really No Surprise
The new Facebook service is not a surprise. Last summer, David Marcus, the Chief Executive Officer of payments giant PayPal, joined Facebook to supervise Messenger. And subsequently, on a Facebook earnings phone call, CEO and creator Mark Zuckerberg indicated that Messenger would sync with some form of peer-to-peer payments program.
Meanwhile, Snapchat brought in a payments method to its popular messaging app, piggybacking on an already existing tool from San Francisco start-up Square. But Snapchat isn't nearly as well-known as Facebook. And its range of other services is not nearly as large.
The Facebook social network is made use of by over 1.3 billion individuals around the world, and Messenger, which the company spun off from its social network, now provides services to around 500 million, according to the company's latest public numbers. That's likely about 2 and half times the number on SnapChat.
This indicates much more people are far more likely to use Facebook's payments service than those others. But more crucial for Facebook, particularly since it says it's not going to charge for sending out and receiving cash, is your information, in this particular instance, credit card numbers. To transmit money, you have to save your Visa or Mastercard details with Facebook. To receive money, the company explained, you have to do the same. And the moment Facebook possesses that information, it can easily develop out services-- revenue-generating services-- that seduce you to spend.
So on one hand it makes it much easier for users to send money to each other and the appealing element is that they never take a cut. Yet, alternatively Facebook is gearing up to compete with huge web retailers. What are your thoughts? Is it cool to have the convenience or does this worry you that it will probably be far too easy to spend?
JHG Media Group supplies social media management, SEO services, and content generation to small and moderately sized businesses around the globe.
Friday, August 28, 2015
We have already explored how important the local market is for the new Google formula and exactly how crucial it is to reach your target audience on Facebook. Now you can reach your consumers and make purchases utilizing social media networks Instagram and Pinterest These 2 platforms have included simple buttons for viewers to buy the things they see right then and there. This speedier buying power means far more dollars for companies.
Buy Button on Pinterest.
What Pinterest is calling "buyable pins" was revealed back in June and is possibly the most effective opportunity for small companies when it concerns these 2 image-drive social media networks. The pin approach will be right beside the usual pins that people utilize to produce their customized boards. Click the blue "Buy It" button and you will be brought to checkout. If a user clicks that pin and wants to make a purchase, they will be brought to a page to write in their credit card info.
Pinterest took this one-step further and is also permitting people to search buyable pins specifically, so people who would like to shop exclusively for things that are available for sale can do so through looking for their word, clicking on the blue "see more" button, and scrolling through results. Users can even click a blue "$" to include price limits.
The Pinterest user-base often looks for things hoping they can duplicate them or discover them somewhere online to purchase, so this all new option has been a very long time coming. This presents retailers an exceptionally targeted audience, and normally with lower competition than they would have in the Google SERPs.
As senior director of Demandware Adam Forrest claimed in the Search Engine Watch article, "Pinterest's move is another step in the natural evolution of social commerce." Consumers are no longer allotting their time to merely 1 location when surfing online, so it is actually crucial that web merchants keep up and capitalize by using every platform they can.
Shop Now Button on Instagram
Instagram's button is going to appear like "Shop Now" to people. Merchants have to opt-in to include a Shop Now button, yet if they do individuals will have the ability to download an app or buy an item they see in their feed right then and there. Nevertheless, the catch here is that so far this particular feature will only be available to vendors and consumers by using mobile.
Nonetheless, this new button is going to permit users to click to shop more and it will forward folks to the ecommerce companies website, their app, or register for their subscriber list. Simply put, the authentic buying affair does not take place inside the app like it does with Pinterest. This is likely because Instagram does not likely want to hound individuals with buying opportunities due to the fact that Instagram is about more than buying. What's cool and special about Instagram is that because they are a Facebook owned business, merchants have the chance to aim for individuals using Facebook's information for example, demographics, interests, former search history, and even more.
Social Media Business Revolution
More and more users are starting to hop about from pc to smartphone and hop from social network to social media network, therefore optimizing for one search style and 1 search type only is coming to be far more obscure.
Whilst Pinterest seems to have truly paved the way for a direct way for consumers to buy, it's not difficult to make the assumption that many other networks are following. Social media has to do with linking individuals with other people, absolutely, yet they are advancing just like the internet. Their mission is to make things less complicated for individuals, and luckily for small businesses this indicates making buying far more easily accessible.
Contact JHG Media Group for more info on selling products on Pinterest and Instagram