Wednesday, July 11, 2018

CONTENT MARKETING PACKAGED WITH SEO



Content marketing coupled with Search Engine Optimization (SEO) has a substantial influence on digital marketing. These two operations help to create brand awareness, lead generation, website traffic and PPC.

According to Moz, SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Where as content marketing is media that delivers a message to users with the objective of driving profitable action. Examples of content are landing pages, products descriptions, articles, tweets, videos, emails and images.

Lets take a look at some fundamental suggestions when implementing SEO and content marketing:

KEYWORD SELECTION AND STRATEGY


The initial step in correctly executing SEO is to look into what the most relevant keywords are in regards to your web content. Identifying the right keywords helps in ranking higher on the search engine results. The best place to start is by using Google's Keyword Planner. This tool will allow a user to see the competition and search volume of words.

After you select the appropriate keywords, the next step is to form a strategy. Before, some websites would flood their pages with keywords in an attempt to rank higher. Adopting this strategy today will only penalize a website. For that reason, it is vital for a site to strategize its keyword application in order to help its search engine marketing. The ideal approach is to be reasonable and place the keyword on a page in the title and within the body.

In addition to inserting keywords in text on a website, it is also beneficial to embed the keywords into HTML pages under the Meta Description. Inside a HTML page, keywords can be tagged in the head section. By doing so, search engines will be able to easily identify what a website is about.

QUALITY CONTENT MARKETING


Whenever you introduce content on your site or elsewhere on the Internet, ensure that it is unique and delivered consistently. Unique content contributes to the quality of the content and in turn it will be indexed quicker and rank higher on search engines. Consistently generating content will also help to indicate that a website is active and working to supply a user with a better experience. For example, blog posts should be composed and published at least once a month.

Among the advantages of quality content is that it will create more traffic for a site. Unique content can target users and signals to search engines, like Google, that the site is relevant. As a result of more traffic Google will rank the site higher.

USER EXPERIENCE (UX)


Besides content and keywords, the user experience (UX) is another focus of SEO. This is considered technical optimization and focuses on what search engines look for in an effective website. As an example, a site with broken links does not offer an optimized UX. Areas that technical optimization addresses are:


  • URL's and Slugs

A websites URL enables users to gain access to a website but can also announce to search engines what the website is about and categorize it. For that reason, structuring them appropriately is important. There are tools available online to aid in achieving this.


  • Sitemap

A well-structured sitemap helps users to browse a website's content. In addition, robots used for indexing websites will crawl sitemaps in order to identify and understand the site's content.


  • Title Tags and Header Tags

Making use of title tags and header tags can also have a significant effect on SEO. They help to index and further authenticate search results in search engines and promote an organized UX.


  • Traffic

Traffic refers to the amount of users landing on a website. Links, inbound linking, and link-building all contribute to the volume of traffic a site experiences. The more traffic a site has, the more it is recognized as an authority by search engines. Linking a website to high authority sites, such as domains ending in.edu or.org, will significantly help to boost a sites traffic. While there are products available to help boost a sites authority with link building, it is preferable to rely on unique, authentic content in order to receive a boost in authority.

Coupling content marketing and SEO efforts together is the most effective way to rank a website. When done properly, a site can be indexed quicker and generate more traffic, becoming an authority. If you have questions about your online presence and how it can be improved, give us a call today.

Tuesday, May 8, 2018

The Importance Of Online Reviews

JHG Media Online Reviews


Today, a businesses reputation is formed considerably by its consumer's online reviews. Whenever you consider that 85% of consumers trust online reviews as much as personal recommendations, it presents a strong case as to why business owners should take advantage of review platforms in conjunction with a reviews management service.

There are a variety of review sites for individuals to research businesses with. Currently, Yelp and Facebook are among the most trusted review sites for consumers in the United States, with Google and BBB.org trailing closely. These websites make it possible for millions of users to discuss their experiences from desktops and mobile devices with other users. As technology continues to advance, business models and consumer engagement develops also.


GOING MOBILE


Consumers no longer need to rely on directories or word of mouth to discover a business. According to the Pew Research Center, 9 out of 10 American adults use the Internet and 77% of adults in the U.S. have a smartphone. This makes accessing relevant information and generating real-time reviews fast and simple. It also proves that businesses cannot afford to neglect their online reputation.

Due to the increase in connectivity the behavior of consumers has transformed as well. In a research study by BrightLocal, in 2017, 97% of consumers searched online for local businesses and 68% said that positive reviews made them more likely to choose a business. Moreover, 10% of consumers now get in touch with a business after reading a positive review.

Traditional marketing media is no longer effective on its own. A consumer's capability to access information on mobile devices makes the digital storefront essential to a businesses success.


ATTRACT INTERESTED USERS WITH USEFUL ONLINE REVIEWS


Traditional types of advertising and marketing, like radio or television, are costly and work to persuade a consumer to act by offering a product or service in the chance that it may pertain to what the consumer is searching for. The fact is, it is never a surety that the ad is relevant to the person. Additionally, after being exposed to these medias for a period of time its very possible that an interested person can forget about the ad and lose the sense of urgency to act. This is not the case with online consumer review sites. In fact, the desire or decision and the urgency to act are what drive a consumer to seek out a business online. Online review sites help a user by providing them with relevant and reviewed options. They are also a fantastic tool for a business with a limited or no marketing budget.


STAR RATINGS ARE POWERFUL FOR BUSINESSES


It's a common misunderstanding that online reviews are usually negative and can only hurt a business. This is not true, especially when looking at Yelp. About 67% of the reviews on Yelp are four and five star reviews. This indicates that people taking the time to make a review are doing it in support of the business. Additionally, 54% of consumers consider the average star rating to be the most significant factor when reviewing a local business. Therefore, star ratings are vital for small businesses.

Improving and safeguarding star ratings should be on every small businesses list of things to do. The most effective way to start strengthening a star rating is to simply ask customers if they would agree to post a review to one of the preferred review sites. More than half of customers asked will make a review. Supporting reviews from customers also help to minimize the effect of negative reviews on a star rating.

In the event that a business receives a poor review, BirghtLocal's study advises for them to reply. 30% of consumers are placing importance on businesses responding to reviews in 2017. Taking advantage of these occurrences as an opportunity to make the situation right will help your online reputation. According to Inc., 56% to 70% of consumers will do business with your company again if the issue is resolved.

Improving your online reviews and protecting your online reputation is vital to retaining current customers and converting potential customers. If you are looking to strengthen your businesses online reputation, make the most of todays technology with consumer review sites. JHG Media specializes in review management services. Reach out to us today to discuss how our team can help your business become an authority.

Read more here.

Friday, April 13, 2018

How To SEO In 2018


How Do I SEO In 2018? JHG Media

Search Engine Optimization (SEO) is continually evolving. Methods that formerly worked do not always translate into higher rankings on search engines. In reality, some out-of-date strategies can actually harm a website's SEO initiatives. With new ways for individuals to search the Internet and revised algorithms from search engines such as Google, it is crucial to know what is effective and where the industry is headed. Lets go over some important points to take into consideration for your SEO strategy in 2018.

Landing Page Experience

A websites landing page experience is the groundwork to effective SEO.


What does a landing page experience consist of?
  1. Ease of mobile and computer navigation 
  2. Decreased loading times 
  3. Transparency and trustworthiness
  4. Unique content

Google is always focused on enhancing that experience by ensuring that its search results possess the elements of a quality landing page experience. When a website properly addresses these components, an interested user is able to have a better experience on the website. If a site does not address these factors prior to its SEO efforts, its rankings will not improve and the site could even be penalized. Alternatively, a quality website coupled with SEO demonstrates to Google that the website is an authority and it will experience improved ranking.

Featured Content And SEO

Search engines have become significantly more aware of making improvements to the user experience. Starting in 2015, Google started to present users with quick answers. Google calls them Featured Snippets. Now, when a user asks a question, Google will actually extract the most helpful answer from a webpage and position it above the search results in a special block. The block also features a link to the page, the title, and the URL. Additionally, the website will experience an increase in its click-through-rate (CTR) and strengthen its authority. In a study carried out by Ben Goodsell from Search Engine Land, he determined that being featured by Google has its benefits. In his study for example, "CTR jumped from 2 percent to 8 percent in the period analyzed. Meanwhile, revenue from organic visitors landing on this page saw a 677-percent improvement."

Quick Answer Featured Snippet JHG Media
Example of a Quick Answer, also known as a Featured Snippet

You're likely wondering how you can be featured by Google. Google's featured content does not involve a code so the Content Marketing Institute recommends websites to ask specific questions on page while also providing in-depth answers in a conversational format. This will give a website's material a better chance of being extracted by Google when a user is searching for an answer.

Voice Search

Not only are search engines advancing but the way users are searching is changing also. According to Google's Mobile Voice Study, 55 percent of teens and 41 percent of adults use voice search more than once a day. Google anticipates that by 2020, over half of the searches performed will be conducted with voice search. Because of the surge in use of this innovation, featured snippets will become increasingly more critical for websites. Additionally, it will require websites to become even more detail oriented in their content.

Voice Search JHG Media

Who Can Help With My SEO?

SEO can be an overwhelming task for a business owner given their position and responsibilities. The work it involves is time consuming and is most effective when it is consistently being done. If you are thinking about addressing your businesses SEO, the optimal course of action to take is to employ a skilled specialist whose focus is staying current on SEO trends and approaches.

JHG Media offers comprehensive services to assist businesses, regardless of their industry or size, achieve their SEO goals. Our strategy is unique in that we incorporate that which is tried and proven to be effective regardless of trends and algorithms, while also applying the most current technologies to achieve the best results. JHG Media's services include: SEO, digital marketing, reviews management, and website design.


The evolution of SEO has caused businesses to think about their online presence differently. In order to be effective in your SEO efforts, it is more crucial than ever to strategically approach your websites design, be familiar with what search engines require, and stay up to date on the latest approaches. Contact us and speak with our experienced team to begin improving your SEO.

Read more here. 

Tuesday, November 28, 2017

REPUTATION MANAGEMENT WITH JHG MEDIA


Online reputation management is extremely important to your business's future success. Today social media and review platforms are presenting users with real time, genuine reviews. Because of this, business's can not afford to neglect what consumers are saying about their business. It is critical that they proactively engage their consumers after a service or product is provided.

Search engines provide users with results that they deem as relevant authorities. For that reason, it is challenging for business's competing in a searched niche if they do not have an online presence or have a weak reputation. An online presence that addresses reputation management is essential in order to engage potential customers. Online reviews and star ratings act like first impressions and are vital to a company's success. Today, they are the determining factor for a user selecting a provider or product. In the following article we will review the basic principles to online reputation management.

PROACTIVELY DEAL WITH YOUR CONSUMERS EXPERIENCES

Do not miss out on a chance to collect reviews from customers. Ignoring your customers after you interact with them can lead to a harmful review. Alternatively, proactively attending to your clients will allow you to yield more reviews for your business. It is crucial to invite customers to provide feedback by rating their experience on review sites. Furthermore, positive reviews are useful and will actually help boost your rankings.


KNOW WHAT IS BEING SHARED AND WHERE

Online reputation management is similar to taking care of a garden. Weeds are imminent and have to be pulled to safeguard the gardens growth. Likewise, bad customer reviews will occur and it is important to know when and where they appear. We recommend that you make a list of your existing review accounts and URL links. Review accounts are listings of your company on a review platform like: Google, Yelp, Angie's List, TripAdvisor, Vitals, WebMD, Zocdoc, etc. After creating a list of existing accounts, the next step is to look for any outlying review sites where your company is present. Consolidating what is being said about you and where gives you a map of what to check periodically in the future.

CAMPAIGN FOR TESTIMONIALS

Refer to the list, go over each review account and get an idea of your online reputation. What you see is what a potential client sees. Based off of your discoveries, identify where you need to focus your reputation management efforts. We suggest that your Google reviews should be a priority.

Take advantage of good reviews by sharing them over your social network. It is best to have a mixture of positive reviews from several different review sites. Aside from that, another great tool to incorporate are plugins that allow consumers to share their experience right to your homepage. When setting up such a tool on your website, you have the ability to filter the reviews prior to posting them on the page. As a result, good reviews can be broadcasted and damaging review's can be addressed before your reputation is harmed.

JHG MEDIA ONLINE REPUTATION MANAGEMENT SERVICE

JHG Media's complete reviews management software helps to manage and defend your online reputation. Our software is compatible with 99% of review sites. The software's capability to monitor the internet in real time saves our clients time and assists them to respond to reviews. In addition to monitoring, the software also offers an automated feature to help generate authentic reviews and increase your presence on review sites. This powerful feature will help boost your rankings on search engines. Furthermore, it is also entirely customizable to your services or product.

Social media and review platforms are valuable tools and can help a brand establish themselves as an authority or they can destroy a company's reputation so business's are thinking about online reputation management differently. It is crucial that business owners are aware of their online presence if they are to survive and grow in today's market. Therefore, be proactive in engaging existing and potential customers with JHG Media Reputation Management. Call us today to discuss opportunities and services for your brand.

Keep reading here.

Wednesday, October 25, 2017

How to Effectively Approach Search Engine Optimization



Search engine optimization (SEO) allows users to easily find and engage a business. Search engine optimization is most powerful with a sensible method that focuses on content marketing. The approach strives to boost brand awareness by making use of the basics of content marketing, which in turn develops leads and creates a buzz with consumers.

Concentrated and genuine material targets specific users to convert them. By reaching to those most concerned with your brand or message, you will have a greater chance to engage with the individual. More conversions mean a larger client base and more business. Whether you are a doctor's office, plumber, or non-for profit group it is vital to have an idea of the tools available to you to ensure that your message is being heard. We have created a list of some great ways to leverage your content marketing to benefit your SEO.


1. EFFECTIVE KEYWORD USE FOR SEARCH ENGINE OPTIMIZATION


Initially, recognize what it is your providing and choose keywords that best reflect that. Most users will never go past the first page of search results. Competing for rank within your niche is a significant factor if you are seeking to get your brand name on the first page of search results. Picking out relevant keywords will help guide interested users to your material and minimize the chances of misdirected users arriving at your site. Furthermore, it will help the search engines to confirm that you are in fact who you say you are, creating authority.

Maybe you are already making use of keywords. That's terrific! In our practical experience it is necessary to continue to brainstorm and cultivate a list of useful keywords. If you are struggling to think of more possibilities simply use Google's Adwords Keyword Planner. This free tool is a brilliant resource that will help you to build your list. By merely inserting your existing terms, the Adwords Keyword Tool will generate relevant potential keywords you may want to use. Plus, it will provide you with analytical data like how often a keyword is browsed.

While the Adwords Keyword Planner is helpful, it may not always serve your particular niche adequately. Perhaps you are specialized in your service or product. If that be the case, take some time to consider what languages a user may use or how a prospective client would frame a question within your industry.

Last but not least, do not drown your material or website in keywords. This can actually harm your website's authority! It is easy to make a website busy but the goal is to make it helpful. Effectively using keywords calls for focused and targeted content.


2. STRATEGICALLY POSITIONING KEYWORDS


Effectively leveraging keywords involves a strategic method. In this portion we will discuss areas in which to place keywords that will help search engines link users to your site.

The most typical place to start on your website is within the title tag. This is the first step in properly presenting your identity and suggests to search engines like Google what you are about.

An additional great place to include a keyword on your website is within the website address. Placing a keyword or keywords in the URL signals to the search engines what the subject matter is on the webpage. When a user searches for your keyword, your page will be more related and may rank higher within the search results.


3. ON PAGE FEATURES


Relevant content is a central component to optimizing your online presence by supporting your brand or business' authority. Content is typically an article or blog post but it is not out of the ordinary to also make use of bookmarks and images. Your keywords should be placed 2 to 3 places within the article. When posting to your blog or composing an article, always keep the size of the piece in mind. We advise that your articles should be natural and they can range from 700 to 1,000 words. Google will not prioritize articles with less than 300 words so take the time to make a quality piece.

Social bookmarks are another effective way to optimize your website's content and connect to users. Social bookmarking is a centralized online service, which allows users to add, annotate, edit, and share bookmarks of web documents.

The last component you should consider when optimizing are images. Pictures can take an uninteresting subject and make it more appealing. While they provide users something intriguing to view, they can also help you in your SEO initiatives. The next time you post an image to a page, see to it that you use the keyword in the file name in addition to the alt text. By doing this, you will make things easier and clearer for the search engines to understand what the image is. Therefore, interested users are more likely to come across it in their search results.


4. LINKS ARE ESSENTIAL!


A link (short for hyperlink) is an HTML object that allows you to jump to a new location when you click or tap it. Links are found on almost every website and provide a simple means of navigating between pages on the web. Using links is a fundamental part to taking care of your SEO. Your website will have a far better chance of engaging interested customers when you use a combination of internal and external links. Internal links direct content on your webpage to other relevant content within your website. External links guide users from your content to other useful content on the Internet.

Search engine optimization can be frustrating and it is easy to get discouraged due to its organic processes. In order to be effective with your SEO efforts in the future, be sure to always stick to the basics for proven and consistent results. Keywords, links, and content when structured properly are the most effective way to strengthen your rankings. JHG Media is ready to help you in the endeavor and we pride ourselves on our concentrated efforts to our clients. Consult with us today to protect and grow your brand's reputation.

Continue reading here.


Wednesday, December 23, 2015

The Top 6 S.E.O Trends That Will Lead 2016


2015 has been an impressive year for the Search Engine Optimization industry. We saw the long-awaited Mobilegeddon update, which disciplined sites falling behind in the mobile compliance area, a substantial overhaul to local search engine positionings using the new local three-pack, a brand-new quality algorithm for content, and a dozen or two other small updates from Google.

Now everyone is looking to 2016 for just what's new! Let's take a look at the top 6 trends expected to soar in the year ahead.

1. Video Content Will Surpass Written Material in ROI for B2C Industries and Brands.
Right now, written content is considered the "standard," even by the considerable bulk of people who regularly insist that involving various formats of web content is a smart idea. In 2016, a handful of new innovations and the continuance of years-long trends will shift, and video will outmatch written content in terms of reach, interaction, effectiveness, and general ROI. Vine, Periscope, Snapchat, and various other video apps are partially responsible for this, establishing users' expectations to much more visual material, but the actual herald may spring from Google, which is now experimenting with video advertisements in search results. B2C companies without regular feeds of video will quickly be regarded as behind the times. B2B companies will do the same, but it will not come about in 2016.




2. Mobile-Optimization Will Become More Crucial than Desktop Optimization. For the past few years, desktop has been a basic form of search, with mobile users increasing in numbers. Earlier this year, mobile searches surpassed desktop searches for the first time, and alongside Mobilegeddon, Google announced to the entire world that mobile and desktop traffic were on fairly identical footing. Beginning today, and continuing into 2016, this transformation will definitely continue, inevitably making mobile traffic easily the more important, with desktop falling into obscurity during the next 5 years. Already, Google is asserting that a desktop-specific internet site isn't needed, and their switch to a local three-pack shows their commitment to a "mobile" experience across all kinds of devices.

3. Aggregated Material Will Lessen the Power of News and Event Coverage.
Twitter is trying out a new component referred to as Moments, which will aggregate posts, images, and video clips from live events and unfolding news stories into a singular channel for folks to view. In a sense, users emerge as the content producers, and other individuals can see events unfolding firsthand. Surely, Twitter isn't the only platform to be trying out such a live feed, and advanced algorithms are presently able to assemble news stories from numerous pieces of pre-existing details. Therefore, in 2016, the strength of a news article that isn't automatically sourced will start to decrease, narrowing the field of content marketing for everybody.

4. Social Content Will be More Readily Indexed.
Google has deals in place with Twitter and facebook currently-- search for a news item, and you'll probably see a tweet or 2 appear in your mobile search results. In 2016, a lot more platforms will come to be more heavily indexed in the vaults available to Google and various other search engines. Social posts will come with a value and a consideration similar to any independent web page, and the separation of "web" and "social media" will begin to blur much more from an SEO perspective.

5. Deep Links in Apps Will Become More Vital.
Google has been indexing apps for a number of years now. As part of the change towards concentrating on mobile users, Google is preparing for a future where apps could outdo standard websites in popularity and functionality. Search marketers can gain from anticipating this shift as well. Beginning in 2016, "deep links" to apps (meaning links which point towards a distinct page or area of a particular app) will begin to carry more meaning, similar to deep links on the web. App optimization in general, for that matter, will also grow in importance. If your medium-sized or greater business does not yet possess an app, right now's the moment to design one. If you still do not think it works for your company, at least get your company listed on as many other apps as possible.

6. Local Search Will Get Even More Local.
This is actually a thing we've watched increase a little bit this year, but we think the trend is truly prepped to burst in 2016. The onset of wearable gadgets, like the Apple Watch, and the increased sophistication of Google's local indexes are going to lead to even more certain kinds of local search. Rather than identifying businesses in relations to a city or a state region, rankings could rapidly generate based on your street corner or neighborhood.

2016 may watch these trends grow in a manner that transforms the landscape of Search Engine Optimization, or it may just see their introduction. SEO at times advances counterintuitively, moving swiftly where you least expect it and dragging its feet where you 'd foresee it striking. In any case, 2016 will be a fascinating year for search marketers, and we are certainly looking forward to it at JHG Media Group!!

Tuesday, December 8, 2015

What Is Content Marketing?


Beneficial content ought to be at the core of your marketing.


Customers have shut off the regular world of marketing. They use a DVR to skip tv advertising, normally ignore magazine advertising, and these days have ended up being so adept at online "surfing" that they can absorb web information without a care for banners or buttons (making them pointless).

Clever marketers understand that standard marketing is coming to be less and less useful by the minute, and that there should be a better way.
Enter content marketing.


But what exactly is content marketing?


Content marketing is a strategic marketing method focused on generating and distributing useful, relevant, and consistent content to captivate and keep a clearly-defined audience-- and, eventually, to generate rewarding consumer action.

Content marketing's purpose is to bring in and hold on to customers by regularly generating and curating appropriate and valuable content with the objective of changing or enhancing consumer habits. It is an ongoing procedure that is best incorporated into your total marketing strategy, and it pays attention to owning media, not renting it.

Basically, content marketing is the craft of connecting with your customers and prospects without selling. It is non-interruption marketing. Rather than pitching your products or services, you are supplying information that makes your buyer much more educated. The principle of this content technique is the idea that if we, as businesses, deliver steady, ongoing beneficial information to clients, they subsequently reward us with their business and devotion.

And they do. Content marketing is being applied by a few of the greatest marketing companies worldwide. It's additionally created and performed by small companies and one-person outlets across the world. Why? Because it works.

For the full article on incorporating content marketing into your strategies visit the JHG Media Blog!