Friday, April 17, 2015
If you think web-based reputation management is just for huge companies, think again. With the rise in utilization of social networks, and the popularity of user-generated review websites like Yelp, SiteJabber, Amazon ratings as well as employer review sites like Glassdoor, tracking and handling your online reputation is much more important than ever.
What is online reputation management (ORM)?
Essentially, reputation management is the technique of influencing a company or person's reputation. In the last few years, reputation management has become synonymous with online reputation management; when the phrase is used now, it's mainly used to refer to managing search results for brand queries and unfavorable critiques on social media
Reputation management and social networks
Control has indeed moved away from companies and to consumers when it concerns voicing a company's marketing message. Even though firms used to be equipped to carefully build their message and then sell it using classic advertising techniques (billboards, radio and TV spots, etc.), social networking sites means has largely transferred that power to buyers.
This, of course, has made reputation management far more challenging for organizations. The sheer amount of voices involved, and the diffuse nature of posts, grievances and bad responses make damage control a lot more difficult than it ever used to be.
Effective ways to manage your credibility on social media sites.
A vital initial step in social media sites reputation management is knowing precisely what's being expressed about your company on the web. To do this, you'll have to identify and monitor keywords and hashtags related to your company, products, employees and competitors to keep an eye on conversations that are taking place on public networking sites.
There are a number of resources you can utilize to monitor these keywords: Tagboard, Hashtagify.me, SocialMention and TweetBinder are a few of my faves. These tools permit you to go through numerous social media networks for keywords and hashtags associated with your company; you could even set up notifications so that you're notified whenever your brand is discussed. Google Alerts is another very good, complimentary tool for getting frequent notifications of new brand and keyword mentions right in your inbox.
Visit us at JHG Media for 3 easy steps to manage your online reviews!