Friday, January 23, 2015
There are numerous companies on the internet that offer reputation management solutions for all sizes of businesses. With the amount of transparency that we see on the internet these days it is more important than ever to control your brand reputation.
Listed below you will find 5 tips and 5 tools that are very valuable to think about when taking care of your reputation management. Stick with these and you'll be off to an awesome beginning!
1) Keeping an eye on your online reputation consistently is going to help you to safeguard against unfavorable web content that is out there by adding more of the positive content you prefer to be discovered. The search engines are going to gravitate toward the content that is a lot more powerful and frequent.
2) Google your business name and find out what turns up. If there are any web pages that are unfavorable or that you don't oversee, make an effort to push them down in the search results with your very own profiles on social media web pages along with with Wikipedia, BBB.org, and additional pertinent and reputable business websites.
3) Many experts recommended using Google Chrome's Incognito mode to search for your business or brand names. Incognito strips out some, although not all, of the tailored search results Google delivers to identified users and offers a more generic view that is actually closer to what others could see.
4) Take a look at the first three pages of your search results, not just the first page, because an adverse portion of web content on page 3 can eventually make its way up to page 1. Return to step 1 and add more favorable material to push the bad material down the list.
5) Create a spreadsheet that contains all of the search results from the first three pages of your search. Point out which results are good, bad or indifferent, in addition to which ones you control or influence and the ones you do not. This determines a standard with regard to your online reputation that you can later on make use of to assess your reputation growth initiatives. Take screen shots of all Google search results page at the start and occasionally redo the exercise.
What good are tips if you don't have the tools to implement them? Here are some great tools to start managing your online reputation:
CLICK HERE for the full list of the necessary tools for your reputation management!
There are numerous tips and tools out there to manage your online reputation that it can easily get complicated. Certainly there are a bunch of websites that are complimentary and provide you great platforms to complete it by yourself, however if this isn't really something that you prefer undertaking or want to do then you can surely contact professional reputation management companies like JHG Media Group to maintain all of it for you!
Friday, January 9, 2015
When producing the content on your site and/or blog write information that you would certainly find pertinent as a reader yourself. Consider what web content and pictures draw your attention and create something for your very own site that you believe would interest you, this will assist your audiences be lured into your brand.
Branding is one of the most important aspects of any business, large or little, retail or B2B. A reliable brand tactic gives you a huge upper hand in increasingly competitive markets. But exactly what does "branding" suggest? How does it affect a small company like yours?
Basically, your brand is your pledge to your customer. It tells them what they can expect from your products and services, and it sets apart your offerings from your competitors'. Your brand is derived from who you are, who you wish to be and who people identify you to be.
Utilizing the internet is a terrific way of acquiring the ideal attention, providing trustworthiness of the site and identifying the most effective and feasible means to improve your online branding. No matter if you're a small, medium or large business, online presence is essential and you can easily connect with countless individuals world wide with the branding of your products/services.
CLICK HERE for more info on managing your online brand.