tag:blogger.com,1999:blog-73020648969732532932024-03-13T20:15:12.060-07:00JHG Media Anonymoushttp://www.blogger.com/profile/16414808327616669619noreply@blogger.comBlogger57125tag:blogger.com,1999:blog-7302064896973253293.post-46088025217529855782018-08-28T13:29:00.000-07:002018-08-30T08:55:36.747-07:00HOW DO I CREATE HIGH-QUALITY CONTENT?<br />
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<a href="https://1.bp.blogspot.com/-QQNyGVYm34k/W4Wn4myRMRI/AAAAAAAAAj4/4VZGzaCi53oq86Pwkr0wUMpXSX2S0zhQwCLcBGAs/s1600/Content-Marketing-SEO-JHG-Media.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="687" data-original-width="960" height="229" src="https://1.bp.blogspot.com/-QQNyGVYm34k/W4Wn4myRMRI/AAAAAAAAAj4/4VZGzaCi53oq86Pwkr0wUMpXSX2S0zhQwCLcBGAs/s320/Content-Marketing-SEO-JHG-Media.jpg" width="320" /></a></div>
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Providing<b> high-quality content</b> to your target audience is a key element to a successful SEO strategy. Building it properly will cover relevant topics and serve to inform and answer questions your audience may have.<br />
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Step 1: Study And Know Your Audience</h3>
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Before you <a href="https://en.wikipedia.org/wiki/Content_creation" target="_blank">create content</a> it is essential to research and understand what your audience is trying to find. A targeted and calculated approach is necessary. Therefore, make the effort to research what attracts them. This can vary depending on your business and industry.<br />
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Step 2: Choose A Media Type </h3>
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The next stage of content creation is to determine what type of content should be produced and what media you will use to distribute it. There is an assortment of content options such as: blog posts, white papers, and <a href="https://hbr.org/2014/04/what-makes-the-best-infographics-so-convincing" target="_blank">infographics</a>. Additionally, distribution can be accomplished by using email, social accounts, and relevant industry publications.<br />
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Step 3: Sharing High-Quality Content</h3>
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Withholding relevant information restricts progress and development. Quality content produces value throughout an industry or community so ensure that it can be shared. As a result, content can connect with different outlets and audiences, having a greater impression. An easy way of doing this is to have social sharing buttons present on your site and blog posts.<br />
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Step 4: The Basics Of Composing Content</h3>
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Any time content is composed, it is important to check and fine-tune it in order for it to present professionally. Formatting also plays a big part in its readability but also helps in strengthening SEO. As a result, incorporate headers and subheadings that are relevant to the content's subject matter. Another aspect of valuable content is to include high-resolution images and videos while linking to reputable sources. Web sites that end in .edu, .org, and .gov are good places to start.<br />
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Step 5: Optimize Content For Search Engines</h3>
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The research carried out in Step 1 will help you to optimize your material for search engines. Based on the data you collected, it should be relatively simple to <a href="https://moz.com/explorer" target="_blank">identify keywords</a> to target and feature in your content. Keywords should pertain to the targeted industry and your brand. If you are experiencing difficulty identifying focus keywords, try using the Google Keyword Planner.<br />
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After picking the appropriate keywords, the next step is to incorporate them into the content. In the past, a "shotgun approach" was used frequently but in todays internet landscape the users experience is the primary focus. Consequently, blasting a website or piece of content with keywords is a sure way to get penalized by search engines. Reasonably using keywords is the name of the game. Here are some tips when using keywords:<br />
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<li>Keywords should help to classify and identify content when used in titles, headings, and subheadings.</li>
<li>Using supporting keywords that pertain to the focus keyword will help to organize content.</li>
<li>Make an attempt to use keywords in a natural way so that content reads and appears legitimate.</li>
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<b>High-quality content</b> builds value for your company and it's users. While it serves to distinguish your business from competitors, it also has a substantial impact on SEO. Effectively and strategically developing content can help to connect with interested users and address relevant topics. If you have questions about creating content, <a href="http://jhgmediagroup.com/contact/">speak with our team today!</a><br />
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Click <a href="http://jhgmediagroup.com/2018/08/27/high-quality-content">here</a> and read more.<br />
<br />Anonymoushttp://www.blogger.com/profile/16414808327616669619noreply@blogger.com0tag:blogger.com,1999:blog-7302064896973253293.post-32273691078886239612018-07-17T11:47:00.006-07:002018-07-20T12:50:07.864-07:00DIGITAL MARKETING'S DYNAMIC ENVIRONMENTIt is not clear how the world of <b>digital marketing</b> will shift and evolve in the years to come. In spite of the changing landscape, there are measures you can take to secure your digital marketing strategy. Listed below are 3 things to consider that will safeguard a digital marketing strategy:<br />
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KNOW THE ENVIRONMENT</h3>
A stagnant brand will find it virtually impossible to survive in today's <a href="https://en.wikipedia.org/wiki/Digital_marketing" target="_blank">digital marketing</a> environment. Part of continuing to be relevant is to regularly assess the environment and adjust. By carrying out new methods with tried and true techniques, a brand not only demonstrates activity but can also get a better idea of what is beneficial and what is not.<br />
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A dramatic move in the world of digital marketing has taken place within the perspective of the consumer. For instance, content was produced in the past to deliver a message to consumers but a more strategic technique is required now. Rather than broadcasting content with the goal of reaching consumers, many brands are making the effort to reach consumers when the individual needs what they are offering.<br />
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SOCIAL MEDIA, SOFTWARE, AND CONSUMERS</h3>
With help from social media, software, and consumers, brands are successfully utilizing this approach. Applications like <a href="https://www.instagram.com/" target="_blank">Instagram</a> and <a href="https://twitter.com/" target="_blank">Twitter</a> help brands connect with users at any time of the day. Combining software, such as <a href="https://jooicer.com/" target="_blank">Jooicer</a> and <a href="https://getriver.com/" target="_blank">GetRiver</a>, with these applications will aid a brand in targeting and connecting with consumers.<br />
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PERSONALIZE YOUR COMMUNICATIONS WITH YOUR AUDIENCE</h3>
While consumers and brands engage one another it is very important to take advantage of the interaction. <a href="https://www.salesforce.com/research/customer-expectations/" target="_blank">66% of consumers</a> claim they're very likely to switch brands if they feel treated like a number, rather than an individual. This suggests that relationship with today's consumer is important. Adding a personal touch to the interaction between a brand and consumer goes a long way. Some of the ways to tailor the interactions are:<br />
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<li>Do not use an auto response to reply to consumers on social media.</li>
<li>Always address the consumer by their name.</li>
<li>Write emails that read as if a real person prepared them.</li>
<li>Make use of templates that appear to have been written by a person.</li>
<li>Try to make email lists pertinent to each consumer on it.</li>
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<b>Digital marketing</b> and consumers are always evolving with the introduction of new technologies. Regardless of the shifting landscape there are steps to take that will help a brand protect its strategy and remain relevant. If you have an interest in creating an effective digital marketing strategy, <a href="http://jhgmediagroup.com/contact/">contact us today</a>.<br />
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<a href="http://jhgmediagroup.com/2018/07/12/digital-marketings-dynamic-environment/" target="">Read more here.</a>Anonymoushttp://www.blogger.com/profile/16414808327616669619noreply@blogger.com0tag:blogger.com,1999:blog-7302064896973253293.post-10114162253869038542018-07-11T13:21:00.002-07:002018-07-11T14:49:23.919-07:00CONTENT MARKETING PACKAGED WITH SEO <div class="separator" style="clear: both; text-align: center;">
<a href="https://3.bp.blogspot.com/-mT4Ev1-EJo8/W0Zk8pHQv8I/AAAAAAAAAjY/b8hGtqnkos05KJIEMkoNiOp3iSvL3_DUQCLcBGAs/s1600/Content%2BMarketing%2BSEO.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="362" data-original-width="600" height="193" src="https://3.bp.blogspot.com/-mT4Ev1-EJo8/W0Zk8pHQv8I/AAAAAAAAAjY/b8hGtqnkos05KJIEMkoNiOp3iSvL3_DUQCLcBGAs/s320/Content%2BMarketing%2BSEO.jpg" width="320" /></a></div>
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<b>Content marketing</b> coupled with Search Engine Optimization (SEO) has a substantial influence on digital marketing. These two operations help to create brand awareness, lead generation, website traffic and PPC.<br />
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According to <a href="https://moz.com/learn/seo/what-is-seo" target="_blank">Moz</a>, SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Where as <a href="https://en.wikipedia.org/wiki/Content_marketing" target="_blank">content marketing </a>is media that delivers a message to users with the objective of driving profitable action. Examples of content are landing pages, products descriptions, articles, tweets, videos, emails and images.<br />
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Lets take a look at some fundamental suggestions when implementing SEO and content marketing:<br />
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KEYWORD SELECTION AND STRATEGY</h3>
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The initial step in correctly executing SEO is to look into what the most relevant keywords are in regards to your web content. Identifying the right keywords helps in ranking higher on the search engine results. The best place to start is by using <a href="https://adwords.google.com/home/tools/keyword-planner/" target="_blank">Google's Keyword Planner</a>. This tool will allow a user to see the competition and search volume of words.
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After you select the appropriate keywords, the next step is to form a strategy. Before, some websites would flood their pages with keywords in an attempt to rank higher. Adopting this strategy today will only penalize a website. For that reason, it is vital for a site to strategize its keyword application in order to help its search engine marketing. The ideal approach is to be reasonable and place the keyword on a page in the title and within the body.</div>
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In addition to inserting keywords in text on a website, it is also beneficial to embed the keywords into HTML pages under the <a href="https://yoast.com/meta-descriptions/" target="_blank">Meta Description</a>. Inside a HTML page, keywords can be tagged in the head section. By doing so, search engines will be able to easily identify what a website is about.</div>
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QUALITY CONTENT MARKETING</h3>
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Whenever you introduce content on your site or elsewhere on the Internet, ensure that it is unique and delivered consistently. <a href="http://jhgmediagroup.com/2015/05/04/creating-quality-content/">Unique content</a> contributes to the quality of the content and in turn it will be indexed quicker and rank higher on search engines. Consistently generating content will also help to indicate that a website is active and working to supply a user with a better experience. For example, blog posts should be composed and published at least once a month.</div>
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Among the advantages of quality content is that it will create more traffic for a site. Unique content can target users and signals to search engines, like Google, that the site is relevant. As a result of more traffic Google will rank the site higher.</div>
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USER EXPERIENCE (UX)</h3>
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Besides content and keywords, the <a href="https://er.educause.edu/articles/2015/11/responsive-web-design-in-higher-ed" target="_blank">user experience</a> (UX) is another focus of SEO. This is considered technical optimization and focuses on what search engines look for in an effective website. As an example, a site with broken links does not offer an optimized UX. Areas that technical optimization addresses are:</div>
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<li style="text-align: left;">URL's and Slugs</li>
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A websites URL enables users to gain access to a website but can also announce to search engines what the website is about and categorize it. For that reason, structuring them appropriately is important. There are tools available online to aid in achieving this.</div>
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<li style="text-align: left;">Sitemap</li>
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A well-structured <a href="https://www.techopedia.com/definition/5393/site-map" target="_blank">sitemap</a> helps users to browse a website's content. In addition, robots used for indexing websites will crawl sitemaps in order to identify and understand the site's content.</div>
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<li style="text-align: left;">Title Tags and Header Tags</li>
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Making use of <a href="http://accessibility.psu.edu/headings/" target="_blank">title tags and header tags</a> can also have a significant effect on SEO. They help to index and further authenticate search results in search engines and promote an organized UX.</div>
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<li style="text-align: left;">Traffic</li>
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Traffic refers to the amount of users landing on a website. Links, inbound linking, and link-building all contribute to the volume of traffic a site experiences. The more traffic a site has, the more it is recognized as an authority by search engines. Linking a website to high authority sites, such as domains ending in.edu or.org, will significantly help to boost a sites traffic. While there are products available to help boost a sites authority with link building, it is preferable to rely on unique, authentic content in order to receive a boost in authority.</div>
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Coupling <b>content marketing</b> and SEO efforts together is the most effective way to rank a website. When done properly, a site can be indexed quicker and generate more traffic, becoming an authority. If you have questions about your online presence and how it can be improved, <a href="http://jhgmediagroup.com/">give us a call today</a>.</div>
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<a href="http://www.jhgmediagroup.com/2018/07/11/content-marketing-seo">Read more here.</a></div>
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Anonymoushttp://www.blogger.com/profile/16414808327616669619noreply@blogger.com0tag:blogger.com,1999:blog-7302064896973253293.post-70098503600166099522018-05-08T13:09:00.007-07:002018-05-08T13:30:30.405-07:00The Importance Of Online Reviews<div class="separator" style="clear: both; text-align: center;">
<a href="https://3.bp.blogspot.com/-kEFId63inAY/WvH9WnOEgZI/AAAAAAAAAi0/NwE6VqykZVoJzzUHrCtNJkrI0OZPcURcwCLcBGAs/s1600/JHG%2BMedia%2BOnline%2BReviews.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="JHG Media Online Reviews" border="0" data-original-height="519" data-original-width="960" height="173" src="https://3.bp.blogspot.com/-kEFId63inAY/WvH9WnOEgZI/AAAAAAAAAi0/NwE6VqykZVoJzzUHrCtNJkrI0OZPcURcwCLcBGAs/s320/JHG%2BMedia%2BOnline%2BReviews.jpg" title="" width="320" /></a></div>
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Today, a businesses reputation is formed considerably by its consumer's <b>online reviews</b>. Whenever you consider that 85% of consumers trust online reviews as much as personal recommendations, it presents a strong case as to why business owners should take advantage of review platforms in conjunction with a reviews management service.<br />
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There are a variety of <a href="https://www.webpagefx.com/blog/internet/20-business-review-sites-help-small-business/" target="_blank">review sites</a> for individuals to research businesses with. Currently, Yelp and Facebook are among the most trusted review sites for consumers in the United States, with Google and BBB.org trailing closely. These websites make it possible for millions of users to discuss their experiences from desktops and mobile devices with other users. As technology continues to advance, business models and consumer engagement develops also.<br />
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GOING MOBILE</h3>
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Consumers no longer need to rely on directories or word of mouth to discover a business. According to the <a href="http://www.pewinternet.org/fact-sheet/mobile/" target="_blank">Pew Research Center</a>, 9 out of 10 American adults use the Internet and 77% of adults in the U.S. have a smartphone. This makes accessing relevant information and generating real-time reviews fast and simple. It also proves that businesses cannot afford to neglect their <a href="https://www.forbes.com/sites/forbesagencycouncil/2018/05/07/why-your-digital-reputation-matters-and-how-to-influence-it/#78a8722949a5" target="_blank">online reputation</a>.<br />
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Due to the increase in connectivity the behavior of consumers has transformed as well. In a research study by <a href="https://www.brightlocal.com/learn/local-consumer-review-survey/" target="_blank">BrightLocal</a>, in 2017, 97% of consumers searched online for local businesses and 68% said that positive reviews made them more likely to choose a business. Moreover, 10% of consumers now get in touch with a business after reading a positive review.<br />
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Traditional marketing media is no longer effective on its own. A consumer's capability to access information on mobile devices makes the digital storefront essential to a businesses success.<br />
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ATTRACT INTERESTED USERS WITH USEFUL ONLINE REVIEWS</h3>
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Traditional types of advertising and marketing, like radio or television, are costly and work to persuade a consumer to act by offering a product or service in the chance that it may pertain to what the consumer is searching for. The fact is, it is never a surety that the ad is relevant to the person. Additionally, after being exposed to these medias for a period of time its very possible that an interested person can forget about the ad and lose the sense of urgency to act. This is not the case with online consumer review sites. In fact, the desire or decision and the urgency to act are what drive a consumer to seek out a business online. Online review sites help a user by providing them with relevant and reviewed options. They are also a fantastic tool for a business with a limited or no marketing budget.<br />
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STAR RATINGS ARE POWERFUL FOR BUSINESSES</h3>
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It's a common misunderstanding that online reviews are usually negative and can only hurt a business. This is not true, especially when looking at Yelp. About 67% of the reviews on Yelp are four and five star reviews. This indicates that people taking the time to make a review are doing it in support of the business. Additionally, 54% of consumers consider the average star rating to be the most significant factor when reviewing a local business. Therefore, star ratings are vital for small businesses.<br />
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Improving and safeguarding star ratings should be on every small businesses list of things to do. The most effective way to start strengthening a star rating is to simply ask customers if they would agree to post a review to one of the preferred review sites. More than half of customers asked will make a review. Supporting reviews from customers also help to minimize the effect of negative reviews on a star rating.<br />
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In the event that a business receives a poor review, BirghtLocal's study advises for them to reply. 30% of consumers are placing importance on businesses responding to reviews in 2017. Taking advantage of these occurrences as an opportunity to make the situation right will help your online reputation. According to <a href="https://www.inc.com/visa/don%C3%A2%E2%82%AC%E2%84%A2t-fear-a-complaining-customer.html" target="_blank">Inc.</a>, 56% to 70% of consumers will do business with your company again if the issue is resolved.<br />
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Improving your online reviews and protecting your <a href="https://en.wikipedia.org/wiki/Reputation_management" target="_blank">online reputation</a> is vital to retaining current customers and converting potential customers. If you are looking to strengthen your businesses online reputation, make the most of todays technology with consumer review sites. <a href="http://jhgmediagroup.com/">JHG Media</a> specializes in review management services. <a href="http://jhgmediagroup.com/contact/">Reach out to us</a> today to discuss how our team can help your business become an authority.<br />
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<a href="http://jhgmediagroup.com/2018/05/08/powerful-online-reviews">Read more here</a>.Anonymoushttp://www.blogger.com/profile/16414808327616669619noreply@blogger.com0tag:blogger.com,1999:blog-7302064896973253293.post-57639929064298595962018-04-13T11:30:00.000-07:002018-04-18T07:07:53.560-07:00How To SEO In 2018<br />
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<a href="https://2.bp.blogspot.com/-enDUE7JS49s/WtD1K_d40xI/AAAAAAAAAiI/7QuCStKDmvUoOQ_sUgX2a6B5rT2EJKDIACLcBGAs/s1600/How%2Bdo%2BI%2BSEO%2Bin%2B2018%2Bcopy.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="How Do I SEO In 2018? JHG Media" border="0" data-original-height="221" data-original-width="400" height="176" src="https://2.bp.blogspot.com/-enDUE7JS49s/WtD1K_d40xI/AAAAAAAAAiI/7QuCStKDmvUoOQ_sUgX2a6B5rT2EJKDIACLcBGAs/s320/How%2Bdo%2BI%2BSEO%2Bin%2B2018%2Bcopy.jpg" title="" width="320" /></a></div>
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<b>Search Engine Optimization</b> (SEO) is continually evolving. Methods that formerly worked do not always translate into higher rankings on search engines. In reality, some out-of-date strategies can actually harm a website's SEO initiatives. With new ways for individuals to search the Internet and revised algorithms from search engines such as Google, it is crucial to know what is effective and where the industry is headed. Lets go over some important points to take into consideration for your SEO strategy in 2018.<br />
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Landing Page Experience</h3>
A websites <a href="https://support.google.com/adwords/answer/2404197?co=ADWORDS.IsAWNCustomer%3Dfalse&hl=en" target="_blank">landing page experience </a>is the groundwork to effective SEO.<br />
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<b>What does a landing page experience consist of?</b></div>
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<li style="text-align: left;">Ease of mobile and computer navigation </li>
<li style="text-align: left;">Decreased loading times </li>
<li style="text-align: left;">Transparency and trustworthiness</li>
<li style="text-align: left;">Unique content</li>
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Google is always focused on enhancing that experience by ensuring that its search results possess the elements of a quality landing page experience. When a website properly addresses these components, an interested user is able to have a better experience on the website. If a site does not address these factors prior to its SEO efforts, its rankings will not improve and the site could even be penalized. Alternatively, a quality website coupled with SEO demonstrates to Google that the website is an authority and it will experience improved ranking.<br />
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Featured Content And SEO</h3>
Search engines have become significantly more aware of making improvements to the user experience. Starting in 2015, Google started to present users with quick answers. Google calls them <a href="http://contentmarketinginstitute.com/2017/03/google-featured-snippets/" target="_blank">Featured Snippets</a>. Now, when a user asks a question, Google will actually extract the most helpful answer from a webpage and position it above the search results in a special block. The block also features a link to the page, the title, and the URL. Additionally, the website will experience an increase in its click-through-rate (CTR) and strengthen its authority. In a study carried out by Ben Goodsell from <a href="https://searchengineland.com/seo-featured-snippets-leads-big-gains-236212" target="_blank">Search Engine Land</a>, he determined that being featured by Google has its benefits. In his study for example, "CTR jumped from 2 percent to 8 percent in the period analyzed. Meanwhile, revenue from organic visitors landing on this page saw a 677-percent improvement."<br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://1.bp.blogspot.com/-y4JjapVGWcU/WtD1cjK0KSI/AAAAAAAAAiM/lzaVjACA-6IIHW8X9HjroPcYz6SX6F7BgCLcBGAs/s1600/Featured%2BSnippet%2BQuick%2BAnswer%2BJHG%2BMedia.png" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img alt="Quick Answer Featured Snippet JHG Media" border="0" data-original-height="974" data-original-width="1594" height="390" src="https://1.bp.blogspot.com/-y4JjapVGWcU/WtD1cjK0KSI/AAAAAAAAAiM/lzaVjACA-6IIHW8X9HjroPcYz6SX6F7BgCLcBGAs/s640/Featured%2BSnippet%2BQuick%2BAnswer%2BJHG%2BMedia.png" title="" width="640" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Example of a Quick Answer, also known as a Featured Snippet</td></tr>
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You're likely wondering how you can be featured by Google. Google's featured content does not involve a code so the Content Marketing Institute recommends websites to ask specific questions on page while also providing in-depth answers in a conversational format. This will give a website's material a better chance of being extracted by Google when a user is searching for an answer.<br />
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Voice Search</h3>
Not only are search engines advancing but the way users are searching is changing also. According to <a href="https://googleblog.blogspot.com/2014/10/omg-mobile-voice-survey-reveals-teens.html" target="_blank">Google's Mobile Voice Study</a>, 55 percent of teens and 41 percent of adults use voice search more than once a day. Google anticipates that by 2020, over half of the searches performed will be conducted with voice search. Because of the surge in use of this innovation, featured snippets will become increasingly more critical for websites. Additionally, it will require websites to become even more detail oriented in their content.<br />
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<a href="https://3.bp.blogspot.com/-8i8JVsxKKuM/WtD1yKoh8mI/AAAAAAAAAiU/Lb_PNdCJ9M45sJw5RhBbyEQDrcc1jyszACLcBGAs/s1600/Voice%2BSearch%2BJHG%2BMedia%2Bcopy.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="Voice Search JHG Media" border="0" data-original-height="225" data-original-width="225" height="200" src="https://3.bp.blogspot.com/-8i8JVsxKKuM/WtD1yKoh8mI/AAAAAAAAAiU/Lb_PNdCJ9M45sJw5RhBbyEQDrcc1jyszACLcBGAs/s200/Voice%2BSearch%2BJHG%2BMedia%2Bcopy.jpg" title="" width="200" /></a></div>
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<h3>
Who Can Help With My SEO?</h3>
SEO can be an overwhelming task for a business owner given their position and responsibilities. The work it involves is time consuming and is most effective when it is consistently being done. If you are thinking about addressing your businesses SEO, the optimal course of action to take is to employ a skilled specialist whose focus is staying current on SEO trends and approaches.<br />
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<a href="http://jhgmediagroup.com/" target="">JHG Media</a> offers comprehensive services to assist businesses, regardless of their industry or size, achieve their SEO goals. Our strategy is unique in that we incorporate that which is tried and proven to be effective regardless of trends and algorithms, while also applying the most current technologies to achieve the best results. <a href="http://jhgmediagroup.com/services/">JHG Media's services</a> include: SEO, digital marketing, reviews management, and website design.<br />
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The evolution of SEO has caused businesses to think about their online presence differently. In order to be effective in your SEO efforts, it is more crucial than ever to strategically approach your websites design, be familiar with what search engines require, and stay up to date on the latest approaches. <a href="http://jhgmediagroup.com/contact/">Contact us</a> and speak with our experienced team to begin improving your SEO.<br />
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<a href="http://www.jhgmediagroup.com/2018/04/12/seo-2018">Read more here. </a>Anonymoushttp://www.blogger.com/profile/16414808327616669619noreply@blogger.com0tag:blogger.com,1999:blog-7302064896973253293.post-60527390926852675832017-11-28T11:11:00.000-08:002017-11-29T09:37:02.811-08:00REPUTATION MANAGEMENT WITH JHG MEDIA<div class="separator" style="clear: both; text-align: center;">
<a href="https://2.bp.blogspot.com/-GBHLrQesNfw/Wh2zY_SOiWI/AAAAAAAAAhI/9M21DbKdbicZJXEWO5CWxPLXhpHq1ldBwCLcBGAs/s1600/JHG%2BMedia%2BReputation%2BManagement.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="598" data-original-width="798" height="239" src="https://2.bp.blogspot.com/-GBHLrQesNfw/Wh2zY_SOiWI/AAAAAAAAAhI/9M21DbKdbicZJXEWO5CWxPLXhpHq1ldBwCLcBGAs/s320/JHG%2BMedia%2BReputation%2BManagement.png" width="320" /></a></div>
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<b>Online reputation management</b> is extremely important to your business's future success. Today social media and review platforms are presenting users with real time, genuine reviews. Because of this, business's can not afford to neglect what consumers are saying about their business. It is critical that they proactively engage their consumers after a service or product is provided.<br />
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Search engines provide users with results that they deem as relevant authorities. For that reason, it is challenging for business's competing in a searched niche if they do not have an online presence or have a weak reputation. An online presence that addresses reputation management is essential in order to engage potential customers. Online reviews and star ratings act like first impressions and are vital to a company's success. Today, they are the determining factor for a user selecting a provider or product. In the following article we will review the basic principles to online reputation management.<br />
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<iframe allowfullscreen="allowfullscreen" frameborder="0" height="315" src="https://www.youtube.com/embed/jqN7_KgXtb8" width="560"></iframe></div>
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PROACTIVELY DEAL WITH YOUR CONSUMERS EXPERIENCES</h3>
Do not miss out on a chance to collect reviews from customers. Ignoring your customers after you interact with them can lead to a harmful review. Alternatively, proactively attending to your clients will allow you to yield more reviews for your business. It is crucial to invite customers to provide feedback by rating their experience on review sites. Furthermore, positive reviews are useful and will actually help boost your rankings.<br />
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<br />KNOW WHAT IS BEING SHARED AND WHERE</h3>
Online reputation management is similar to taking care of a garden. Weeds are imminent and have to be pulled to safeguard the gardens growth. Likewise, bad customer reviews will occur and it is important to know when and where they appear. We recommend that you make a list of your existing review accounts and URL links. Review accounts are listings of your company on a review platform like: Google, Yelp, Angie's List, TripAdvisor, Vitals, WebMD, Zocdoc, etc. After creating a list of existing accounts, the next step is to look for any outlying review sites where your company is present. Consolidating what is being said about you and where gives you a map of what to check periodically in the future.<br />
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CAMPAIGN FOR TESTIMONIALS</h3>
Refer to the list, go over each review account and get an idea of your online reputation. What you see is what a potential client sees. Based off of your discoveries, identify where you need to focus your reputation management efforts. We suggest that your Google reviews should be a priority.<br />
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Take advantage of good reviews by sharing them over your social network. It is best to have a mixture of positive reviews from several different review sites. Aside from that, another great tool to incorporate are plugins that allow consumers to share their experience right to your homepage. When setting up such a tool on your website, you have the ability to filter the reviews prior to posting them on the page. As a result, good reviews can be broadcasted and damaging review's can be addressed before your reputation is harmed.<br />
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JHG MEDIA ONLINE REPUTATION MANAGEMENT SERVICE</h3>
JHG Media's complete reviews management software helps to manage and defend your online reputation. Our software is compatible with 99% of <a href="https://en.wikipedia.org/wiki/Review_site" target="_blank">review sites</a>. The software's capability to monitor the internet in real time saves our clients time and assists them to respond to reviews. In addition to monitoring, the software also offers an automated feature to help generate authentic reviews and increase your presence on review sites. This powerful feature will help boost your rankings on search engines. Furthermore, it is also entirely customizable to your services or product.<br />
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Social media and review platforms are valuable tools and can help a brand establish themselves as an authority or they can destroy a company's reputation so business's are thinking about online reputation management differently. It is crucial that business owners are aware of their online presence if they are to survive and grow in today's market. Therefore, be proactive in engaging existing and potential customers with <a href="http://jhgmediagroup.com/monitor-your-reputation/" target="_blank">JHG Media Reputation Management</a>. <a href="http://jhgmediagroup.com/contact/" target="_blank">Call us</a> today to discuss opportunities and services for your brand.<br />
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<a href="http://www.jhgmediagroup.com/2017/11/28/online-reputation-management-2/" target="_blank">Keep reading here.</a><br />
<br />Anonymoushttp://www.blogger.com/profile/16414808327616669619noreply@blogger.com0tag:blogger.com,1999:blog-7302064896973253293.post-78126601663804440312017-10-25T13:47:00.000-07:002017-11-29T09:38:54.238-08:00How to Effectively Approach Search Engine Optimization<div class="separator" style="clear: both; text-align: center;">
<a href="https://2.bp.blogspot.com/-V0yqhRIIRwI/WfD3dM-St2I/AAAAAAAAAgs/ghuisjiDif8PNzNSL_CKB74cudFraUDrACLcBGAs/s1600/SEO.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="540" data-original-width="960" height="180" src="https://2.bp.blogspot.com/-V0yqhRIIRwI/WfD3dM-St2I/AAAAAAAAAgs/ghuisjiDif8PNzNSL_CKB74cudFraUDrACLcBGAs/s320/SEO.jpg" width="320" /></a></div>
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<b>Search engine optimization</b> (SEO) allows users to easily find and engage a business. <a href="https://support.google.com/webmasters/answer/35291?hl=en" target="_blank">Search engine optimization</a> is most powerful with a sensible method that focuses on content marketing. The approach strives to boost brand awareness by making use of the basics of content marketing, which in turn develops leads and creates a buzz with consumers.<br />
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Concentrated and genuine material targets specific users to convert them. By reaching to those most concerned with your brand or message, you will have a greater chance to engage with the individual. More conversions mean a larger client base and more business. Whether you are a doctor's office, plumber, or non-for profit group it is vital to have an idea of the tools available to you to ensure that your message is being heard. We have created a list of some great ways to leverage your content marketing to benefit your SEO.<br />
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<br />1. EFFECTIVE KEYWORD USE FOR SEARCH ENGINE OPTIMIZATION</h3>
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Initially, recognize what it is your providing and choose keywords that best reflect that. Most users will never go past the first page of search results. Competing for rank within your niche is a significant factor if you are seeking to get your brand name on the first page of search results. Picking out relevant keywords will help guide interested users to your material and minimize the chances of misdirected users arriving at your site. Furthermore, it will help the search engines to confirm that you are in fact who you say you are, creating authority.<br />
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Maybe you are already making use of keywords. That's terrific! In our practical experience it is necessary to continue to brainstorm and cultivate a list of useful keywords. If you are struggling to think of more possibilities simply use Google's <a href="https://adwords.google.com/home/tools/keyword-planner/" target="_blank">Adwords Keyword Planner</a>. This free tool is a brilliant resource that will help you to build your list. By merely inserting your existing terms, the Adwords Keyword Tool will generate relevant potential keywords you may want to use. Plus, it will provide you with analytical data like how often a keyword is browsed.<br />
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While the Adwords Keyword Planner is helpful, it may not always serve your particular niche adequately. Perhaps you are specialized in your service or product. If that be the case, take some time to consider what languages a user may use or how a prospective client would frame a question within your industry.<br />
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Last but not least, do not drown your material or website in keywords. This can actually harm your website's authority! It is easy to make a website busy but the goal is to make it helpful. Effectively using keywords calls for focused and targeted content.<br />
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<br />2. STRATEGICALLY POSITIONING KEYWORDS</h3>
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Effectively leveraging keywords involves a strategic method. In this portion we will discuss areas in which to place keywords that will help search engines link users to your site.<br />
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The most typical place to start on your website is within the <a href="https://moz.com/learn/seo/title-tag" target="_blank">title tag</a>. This is the first step in properly presenting your identity and suggests to search engines like Google what you are about.<br />
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An additional great place to include a keyword on your website is within the website address. Placing a keyword or keywords in the URL signals to the search engines what the subject matter is on the webpage. When a user searches for your keyword, your page will be more related and may rank higher within the search results.<br />
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<br />3. ON PAGE FEATURES</h3>
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Relevant content is a central component to optimizing your online presence by supporting your brand or business' authority. Content is typically an article or blog post but it is not out of the ordinary to also make use of bookmarks and images. Your keywords should be placed 2 to 3 places within the article. When posting to your blog or composing an article, always keep the size of the piece in mind. We advise that your articles should be natural and they can range from 700 to 1,000 words. Google will not prioritize articles with less than 300 words so take the time to make a quality piece.<br />
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<a href="https://en.wikipedia.org/wiki/Social_bookmarking" target="_blank">Social bookmarks</a> are another effective way to optimize your website's content and connect to users. Social bookmarking is a centralized online service, which allows users to add, annotate, edit, and share bookmarks of web documents.<br />
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The last component you should consider when optimizing are images. Pictures can take an uninteresting subject and make it more appealing. While they provide users something intriguing to view, they can also help you in your SEO initiatives. The next time you post an image to a page, see to it that you use the keyword in the file name in addition to the alt text. By doing this, you will make things easier and clearer for the search engines to understand what the image is. Therefore, interested users are more likely to come across it in their search results.<br />
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<br />4. LINKS ARE ESSENTIAL!</h3>
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A <a href="https://techterms.com/definition/link" target="_blank">link</a> (short for hyperlink) is an HTML object that allows you to jump to a new location when you click or tap it. Links are found on almost every website and provide a simple means of navigating between pages on the web. Using links is a fundamental part to taking care of your SEO. Your website will have a far better chance of engaging interested customers when you use a combination of internal and external links. Internal links direct content on your webpage to other relevant content within your website. External links guide users from your content to other useful content on the Internet.<br />
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Search engine optimization can be frustrating and it is easy to get discouraged due to its organic processes. In order to be effective with your SEO efforts in the future, be sure to always stick to the basics for proven and consistent results. Keywords, links, and content when structured properly are the most effective way to strengthen your rankings.<a href="http://jhgmediagroup.com/" target="_blank"> JHG Media </a>is ready to help you in the endeavor and we pride ourselves on our concentrated efforts to our clients.<a href="http://jhgmediagroup.com/contact/" target="_blank"> Consult with us</a> today to protect and grow your brand's reputation.<br />
<a href="http://www.jhgmediagroup.com/2017/10/16/jhg-media-search-engine-optimization" target="_blank"><br /></a>
<a href="http://www.jhgmediagroup.com/2017/10/16/jhg-media-search-engine-optimization" target="_blank">Continue reading here.</a><br />
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<br />Anonymoushttp://www.blogger.com/profile/16414808327616669619noreply@blogger.com0tag:blogger.com,1999:blog-7302064896973253293.post-91382863367694935662015-12-23T10:43:00.000-08:002015-12-23T10:45:19.732-08:00The Top 6 S.E.O Trends That Will Lead 2016<div style="text-align: center;">
<a href="http://1.bp.blogspot.com/-VvGzDcxxxUk/Vnrq6ghmYgI/AAAAAAAAAfU/Xc_x6gD52rU/s1600/SEO%2B2016.jpeg" imageanchor="1"><img border="0" height="124" src="http://1.bp.blogspot.com/-VvGzDcxxxUk/Vnrq6ghmYgI/AAAAAAAAAfU/Xc_x6gD52rU/s320/SEO%2B2016.jpeg" width="320" /></a></div>
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2015 has been an impressive year for the Search Engine Optimization industry. We saw the long-awaited Mobilegeddon update, which disciplined sites falling behind in the mobile compliance area, a substantial overhaul to local search engine positionings using the new local three-pack, a brand-new quality algorithm for content, and a dozen or two other small updates from Google.<br />
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Now everyone is looking to 2016 for just what's new! Let's take a look at the top 6 trends expected to soar in the year ahead.<br />
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1. Video Content Will Surpass Written Material in ROI for B2C Industries and Brands.<br />
Right now, written content is considered the "standard," even by the considerable bulk of people who regularly insist that involving various formats of web content is a smart idea. In 2016, a handful of new innovations and the continuance of years-long trends will shift, and video will outmatch written content in terms of reach, interaction, effectiveness, and general ROI. Vine, Periscope, Snapchat, and various other video apps are partially responsible for this, establishing users' expectations to much more visual material, but the actual herald may spring from Google, which is now experimenting with video advertisements in search results. B2C companies without regular feeds of video will quickly be regarded as behind the times. B2B companies will do the same, but it will not come about in 2016.<br />
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<a href="http://3.bp.blogspot.com/-DhIA9UaAFCc/VnrrGPxiLAI/AAAAAAAAAfg/FpwC2JR5Qk0/s1600/mobile-seo-2016.png" imageanchor="1"><img border="0" height="164" src="http://3.bp.blogspot.com/-DhIA9UaAFCc/VnrrGPxiLAI/AAAAAAAAAfg/FpwC2JR5Qk0/s320/mobile-seo-2016.png" width="320" /></a><br />
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2. Mobile-Optimization Will Become More Crucial than Desktop Optimization. For the past few years, desktop has been a basic form of search, with mobile users increasing in numbers. Earlier this year, mobile searches surpassed desktop searches for the first time, and alongside Mobilegeddon, Google announced to the entire world that mobile and desktop traffic were on fairly identical footing. Beginning today, and continuing into 2016, this transformation will definitely continue, inevitably making mobile traffic easily the more important, with desktop falling into obscurity during the next 5 years. Already, Google is asserting that a desktop-specific internet site isn't needed, and their switch to a local three-pack shows their commitment to a "mobile" experience across all kinds of devices.<br />
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3. Aggregated Material Will Lessen the Power of News and Event Coverage.<br />
Twitter is trying out a new component referred to as Moments, which will aggregate posts, images, and video clips from live events and unfolding news stories into a singular channel for folks to view. In a sense, users emerge as the content producers, and other individuals can see events unfolding firsthand. Surely, Twitter isn't the only platform to be trying out such a live feed, and advanced algorithms are presently able to assemble news stories from numerous pieces of pre-existing details. Therefore, in 2016, the strength of a news article that isn't automatically sourced will start to decrease, narrowing the field of content marketing for everybody.<br />
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4. Social Content Will be More Readily Indexed.<br />
Google has deals in place with Twitter and facebook currently-- search for a news item, and you'll probably see a tweet or 2 appear in your mobile search results. In 2016, a lot more platforms will come to be more heavily indexed in the vaults available to Google and various other search engines. Social posts will come with a value and a consideration similar to any independent web page, and the separation of "web" and "social media" will begin to blur much more from an SEO perspective.<br />
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5. Deep Links in Apps Will Become More Vital.<br />
Google has been indexing apps for a number of years now. As part of the change towards concentrating on mobile users, Google is preparing for a future where apps could outdo standard websites in popularity and functionality. Search marketers can gain from anticipating this shift as well. Beginning in 2016, "deep links" to apps (meaning links which point towards a distinct page or area of a particular app) will begin to carry more meaning, similar to deep links on the web. App optimization in general, for that matter, will also grow in importance. If your medium-sized or greater business does not yet possess an app, right now's the moment to design one. If you still do not think it works for your company, at least get your company listed on as many other apps as possible.<br />
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6. Local Search Will Get Even More Local.<br />
This is actually a thing we've watched increase a little bit this year, but we think the trend is truly prepped to burst in 2016. The onset of wearable gadgets, like the Apple Watch, and the increased sophistication of Google's local indexes are going to lead to even more certain kinds of local search. Rather than identifying businesses in relations to a city or a state region, rankings could rapidly generate based on your street corner or neighborhood.<br />
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2016 may watch these trends grow in a manner that transforms the landscape of Search Engine Optimization, or it may just see their introduction. SEO at times advances counterintuitively, moving swiftly where you least expect it and dragging its feet where you 'd foresee it striking. In any case, 2016 will be a fascinating year for search marketers, and we are certainly looking forward to it at <a href="http://jhgmediagroup.com/search-engine-optimization/the-6-major-seo-trends-that-will-lead-2016/" target="_blank">JHG Media Group</a>!!Anonymoushttp://www.blogger.com/profile/16414808327616669619noreply@blogger.com0tag:blogger.com,1999:blog-7302064896973253293.post-49200174329275340182015-12-08T11:16:00.000-08:002015-12-08T11:16:31.352-08:00What Is Content Marketing?<div style="text-align: center;">
<a href="http://2.bp.blogspot.com/-L55W7llhNCI/Vmcr-aGnsTI/AAAAAAAAAe4/2_ex3BXQsYk/s1600/Image-content-marketing-word-cloud.jpg" imageanchor="1"><img border="0" height="214" src="http://2.bp.blogspot.com/-L55W7llhNCI/Vmcr-aGnsTI/AAAAAAAAAe4/2_ex3BXQsYk/s320/Image-content-marketing-word-cloud.jpg" width="320" /></a></div>
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Beneficial content ought to be at the core of your marketing.</h3>
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Customers have shut off the regular world of marketing. They use a DVR to skip tv advertising, normally ignore magazine advertising, and these days have ended up being so adept at online "surfing" that they can absorb web information without a care for banners or buttons (making them pointless).<br />
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Clever marketers understand that standard marketing is coming to be less and less useful by the minute, and that there should be a better way.<br />
Enter content marketing.<br />
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<a href="http://2.bp.blogspot.com/-DQvc7WUB7_Q/VmcsEniuTuI/AAAAAAAAAfE/NAVseQUL8LE/s1600/shutterstock_171707591.jpg" imageanchor="1"><img border="0" height="213" src="http://2.bp.blogspot.com/-DQvc7WUB7_Q/VmcsEniuTuI/AAAAAAAAAfE/NAVseQUL8LE/s320/shutterstock_171707591.jpg" width="320" /></a></div>
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<h3>
But what exactly is content marketing?</h3>
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Content marketing is a strategic marketing method focused on generating and distributing useful, relevant, and consistent content to captivate and keep a clearly-defined audience-- and, eventually, to generate rewarding consumer action.<br />
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Content marketing's purpose is to bring in and hold on to customers by regularly generating and curating appropriate and valuable content with the objective of changing or enhancing consumer habits. It is an ongoing procedure that is best incorporated into your total marketing strategy, and it pays attention to owning media, not renting it.<br />
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Basically, content marketing is the craft of connecting with your customers and prospects without selling. It is non-interruption marketing. Rather than pitching your products or services, you are supplying information that makes your buyer much more educated. The principle of this content technique is the idea that if we, as businesses, deliver steady, ongoing beneficial information to clients, they subsequently reward us with their business and devotion.<br />
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And they do. Content marketing is being applied by a few of the greatest marketing companies worldwide. It's additionally created and performed by small companies and one-person outlets across the world. Why? Because it works.<br />
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For the full article on incorporating content marketing into your strategies visit the <a href="http://jhgmediagroup.com/blog/content-marketing/" target="_blank">JHG Media Blog</a>!Anonymoushttp://www.blogger.com/profile/16414808327616669619noreply@blogger.com1tag:blogger.com,1999:blog-7302064896973253293.post-47429261187013068672015-11-14T16:36:00.000-08:002015-11-14T16:36:17.825-08:00Utilizing the New Twitter Features for Online Marketing<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-Ww_bIbXF7dE/VkfS-P2uXVI/AAAAAAAAAeg/W1pTn21Ulac/s1600/vender4.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="179" src="http://3.bp.blogspot.com/-Ww_bIbXF7dE/VkfS-P2uXVI/AAAAAAAAAeg/W1pTn21Ulac/s320/vender4.png" width="320" /></a></div>
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Marketing professionals love social media-- and for good reason. Social networking has made things much simpler than ever for marketing pros to tap straight into the mind of their target market and tactically interact with both existing and potential clients by producing content that will ignite each of their unique interests.<br />
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With making use of social marketing, however, comes big responsibility. Responsibility to not only keep up with what your followers-- and the people you hope will end up being your followers-- have an interest in but to additionally pay attention to the latest social updates and what they are able to add to your marketing strategy.<br />
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So, what were the latest updates to hit the Twittersphere this year? And more importantly, how can marketing experts and entreprenuers make sure to take advantage of them to engage their target market and include value to their social strategy?<br />
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1. Video<br />
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Twitter has a new and more native way of adding in rich media to tweets. The new feature allows people to record, modify, and share their own videos on Twitter through a video- friendly interface. It's safe to assume that it could take your typical YouTube video to another level.<br />
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Exactly what it means to marketers....<br />
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For the full article visit the <a href="http://jhgmediagroup.com/blog/using-new-twitter-features-for-online-marketing/" target="_blank">JHG Media Blog!</a>Anonymoushttp://www.blogger.com/profile/16414808327616669619noreply@blogger.com0tag:blogger.com,1999:blog-7302064896973253293.post-35047401462562621882015-10-30T11:50:00.000-07:002015-10-30T11:50:05.847-07:00Keep Ahead of Changing Social Media Trends<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-T4_ohKMzibo/VjO7e3YPiOI/AAAAAAAAAeA/PicTZXAtI_s/s1600/Social-Media-Trends.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="151" src="http://3.bp.blogspot.com/-T4_ohKMzibo/VjO7e3YPiOI/AAAAAAAAAeA/PicTZXAtI_s/s320/Social-Media-Trends.jpg" width="320" /></a></div>
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We at JHG Media Group are constantly staying ahead of the curve with social media topics as the appear across the internet. As we are coming to the end of 2015 we are viewing some of the patterns for social media starting to change as they progress into 2016. Just recently Entrepreneur.com posted an article regarding the leading trends that are reshaping social media. We chose our top 3 to share with you here:<br />
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1. Facebook is shifting towards a more mature demographic.<br />
According to an infographic produced by Adweek making use of data from eMarketer detailing the market trends in social media for 2016, Facebook is still leading the market with social networking, but it's there's a projected 7.6 percent share boost with users 65 years and more, the largest share increase with all demographics. The eMarketer information suggests that shares among the younger millennial group (18 - 24 year-olds) will decrease.<br />
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It's forecasted that in 2016, advertisers going to amp up their advertising attempts to involve even more focused ads on Facebook utilizing the info freely shared on their services. As for various other social networks, the 25-to-35 year-old generation nonetheless retains a stronghold across the board, eventhough Instagram, Twitter and Tumblr are trending younger. There certainly appears be little to very little elderly engagement with Tumblr and Instagram.<br />
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This benefits smaller sized business owners as it permits them to compete with big companies. These days your company can move online and actually be distinct. Many web customers don't mind if you're a giant brand but more care about your online presence. This is a win win for much smaller businesses.<br />
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Related: The 4 Digital Advertising Trends That Are Reshaping Advertising<br />
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2. The foreseeable future is mobile.<br />
This previous March marked the first time the four leading messaging apps in the world has accumulated the exact same level of people as the top four social networking systems. These mobile applications not only permit individuals to message and call long distance lines without paying out long-distance charges, but it allows them to design a world where their preferred brand names, publications and services are merged into one unique bundle that can be accessed just about anywhere.<br />
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New services have realized the impact of bringing their items immediately to their users via messaging apps: Snapchat's Discover feature launched with 11 primary international publications to fantastic acclaim and is planning for expansion. In China, the popular free text and phone application, WeChat, has integrated accounts of celebrities and primary brands to its subscription list. This enables folks to follow updates from their buddies and favorite stars, get unique mobile-only VIP "cards" to big department stores, schedule reservations at fashionable eateries with a text message as well as contribute to UNICEF on 1 incorporated application.<br />
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3. Social networks are becoming search engines.<br />
Though Google isn't going anywhere anytime soon, the way that customers seek services and products has extended outside simple Search Engine Optimization. Eighty-eight percent of clients on the internet are guided by reviews and internet posts by different people. These people are looking directly to websites like YouTube and Facebook (where each and every company has a presence), or in apps just like Yelp. Pinterest, especially, has an useful role within this shift: its market is mostly dominated by women in their 30s with younger families, a demographic recognized to do most of the buying. The platform is also shopping centered, bouncing people from their tiles instantly to company web sites at a tremendously increasing speed.<br />
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Stay tuned as we come nearer to the end of 2015 to stay on top of social media trends as we go into 2016. As always, <a href="http://jhgmediagroup.com/blog/staying-ahead-of-social-media-trends/" target="_blank">JHG Media</a> is available to aid your small to mid sized firm remain on top of your social media requirements.Anonymoushttp://www.blogger.com/profile/16414808327616669619noreply@blogger.com0tag:blogger.com,1999:blog-7302064896973253293.post-58696806901194211082015-10-02T11:22:00.001-07:002015-10-02T11:22:20.266-07:00Leading 5 Essential Tips For Fantastic Brand Management<div class="separator" style="clear: both; text-align: center;">
<a href="http://4.bp.blogspot.com/-Hhg6oRSmYio/Vg7LKnJo3JI/AAAAAAAAAdo/6qDal7IDU-k/s1600/choosing-the-right-brand-name.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="220" src="http://4.bp.blogspot.com/-Hhg6oRSmYio/Vg7LKnJo3JI/AAAAAAAAAdo/6qDal7IDU-k/s320/choosing-the-right-brand-name.jpg" width="320" /></a></div>
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In marketing, brand management is the study and preparation on the way that brand is regarded in the marketplace. Developing a good relationship with the target market is vital for brand management. Concrete elements of brand management include the product itself; appearance, cost, the packaging, etc<br />
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When it concerns online brand management there are a lot more components because you need to present yourself with just images and the written word therefore it may be more challenging. But using this list of the top 5 fundamental things to do for good brand management you will certainly be off to a better start!<br />
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1. Search Yourself - odds are that you already have some web exposure. If it's a Facebook Page, a Google listing, or your own business site you probably have something in the information super highway. Search the name of your business and your own name too. Then search Google Images the exact same. There are a lot of images within the web arena and they will add (or take away from) your online brand reputation.<br />
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2. Purchase Your Domain Name and Start a Website - You can effortlessly go to internet sites like Godaddy.com to purchase your domain name for your business ... ideally yours is still available now. If it is not available in a.com there are plenty of other domain extensions presently that are appearing left and right. For example if your company is called Bliss Yoga and you notice that blissyoga.com is currently taken you can use for bliss.yoga. The very best way to deal with your online brand is to take charge of the information yourself and a web site is a great place to fill up content.<br />
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3. Increase Your Content - The more web content you get on the net that is within your authority the better. Have a blog on your website where you can add material at the minimum every other week, if not weekly or several times a week. This will definitely depend on the nature of your company. A news site will have numerous posts and bunches of new material every single day where as a DO-IT-YOURSELF blog may be far better suited for weekly content. Any way you examine it, whenever you get unique web content with keywords that relate to your business you're gon na be in good shape for the Google bots and your brand name will develop.<br />
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4. Get All Over Social Media - It's true! Love it or hate it, social media is the strategy to get loads of web content out there on many web platforms. When the Google crawlers discover your content, keywords and backlinks to your web site in various places throughout the interwebs they will grant you a good reputation. This can easily be a lot of work and lots of small to medium sized companies often don't have the time or the workforce to achieve this. Do not fret, there are companies available like JHG Media Group whose business is designed totally around helping other companies have a better web existence through social media management, content development, and search engine optimization.<br />
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5. Provide Your Audience a Voice - This is where it gets real. If you discover your company on Yelp.com or Tripadvisor.com, or maybe Google your target market already has a voice simply by being able to leave a rank and review of their experience with your business or blog site. In your blog you really should also allow for a remarks section where you can handle the voice of your audience first hand. You are going to get raving supporters of your goods and then you will get the haters, that's just life. However when you reply to your clients, visitors, users, etc. that's where your integrity shines. It matters not so much that someone had a disappointment (it does matter to the degree that you should look at it and make adjustments where relevant), but it matters more how you deal with the situation of their unhappiness. When a proprietor makes the situation better and turns the upset client into a delighted one they've won. Always be that guy. No matter just how distressed they are it's always better to take care of it than leave it alone. Damaging reviews can disperse like wild fire and quickly get out of hand if you don't attend to them.<br />
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So there's your top 5 standard tips for good brand management! You're off to a really good start with these tips and understand that good brand management is a continuous process. Once more, there certainly are organizations you can work with to deal with your brand and reputation for you. It might be a complicated task, but you're not alone! If you do need assistance in the brand and reputation management, content creation, or SEO realm contact<a href="http://jhgmediagroup.com/online-brand-management/top-5-tips-for-good-online-brand-management/" target="_blank"> JHG Media Group.</a>Anonymoushttp://www.blogger.com/profile/16414808327616669619noreply@blogger.com0tag:blogger.com,1999:blog-7302064896973253293.post-67874387452030693952015-09-13T15:23:00.002-07:002015-09-13T15:23:53.317-07:00How To Send Money to Friends and Family with Facebook!<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-d6ZNj2V_ppI/VfX3X1Kxx6I/AAAAAAAAAdE/Xgq0NYqgK9c/s1600/News-Facebook-Main.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="180" src="http://1.bp.blogspot.com/-d6ZNj2V_ppI/VfX3X1Kxx6I/AAAAAAAAAdE/Xgq0NYqgK9c/s320/News-Facebook-Main.jpg" width="320" /></a></div>
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What Doesn't Facebook Do?<br />
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Facebook has combined all the tasks we do every day and integrated them into their platform. This makes life in general much easier for people. Currently we are able to discuss and share our lives, like always, message our friends in Messenger, make phone calls, make video calls, and the latest inclusion, send money! Let's take a look at this money situation ... Facebook just made public a new solution that lets you send money by means of its instant messaging app, Facebook Messenger. It's kinda similar to already existing services from SnapChat, Square, and Venmo, letting you quickly exchange cash with other people (in contrast to companies) both near and far. But there's a substantial difference: It works on Facebook.<br />
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That indicates this fresh service quickly reaches the large quantity of individuals who are already on Facebook. Suddenly, it's way easier for a big portion of the human population to send out and receive cash. But friend-to-friend payments can also feed the significantly larger dreams of Mark Zuckerberg and company.<br />
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The moment Facebook has your bank card, it is able to seduce you with additional purchases as well.<br />
Facebook's new payments system invites all those millions of Facebookers to store their credit card info on the company's devices. And this will likely fuel Facebook's attempts to convert itself into a type of e-commerce engine that battles directly with the likes of Amazon. Facebook is already trying out a "buy" button on its social network that lets you promptly buy stuff that appears in your newsfeed. But such button is a great deal more powerful if you've already put in your card into Facebook.<br />
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Facebook is flowing in the very same way as Apple and Google. It intends to be the spot where you spend not just your time but your cash.<br />
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Payments On Facebook Are really No Surprise<br />
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The new Facebook service is not a surprise. Last summer, David Marcus, the Chief Executive Officer of payments giant PayPal, joined Facebook to supervise Messenger. And subsequently, on a Facebook earnings phone call, CEO and creator Mark Zuckerberg indicated that Messenger would sync with some form of peer-to-peer payments program.<br />
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Meanwhile, Snapchat brought in a payments method to its popular messaging app, piggybacking on an already existing tool from San Francisco start-up Square. But Snapchat isn't nearly as well-known as Facebook. And its range of other services is not nearly as large.<br />
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The Facebook social network is made use of by over 1.3 billion individuals around the world, and Messenger, which the company spun off from its social network, now provides services to around 500 million, according to the company's latest public numbers. That's likely about 2 and half times the number on SnapChat.<br />
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This indicates much more people are far more likely to use Facebook's payments service than those others. But more crucial for Facebook, particularly since it says it's not going to charge for sending out and receiving cash, is your information, in this particular instance, credit card numbers. To transmit money, you have to save your Visa or Mastercard details with Facebook. To receive money, the company explained, you have to do the same. And the moment Facebook possesses that information, it can easily develop out services-- revenue-generating services-- that seduce you to spend.<br />
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So on one hand it makes it much easier for users to send money to each other and the appealing element is that they never take a cut. Yet, alternatively Facebook is gearing up to compete with huge web retailers. What are your thoughts? Is it cool to have the convenience or does this worry you that it will probably be far too easy to spend?<br />
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<a href="http://jhgmediagroup.com/social-media-marketing/send-money-with-facebook/" target="_blank">JHG Media Group</a> supplies social media management, SEO services, and content generation to small and moderately sized businesses around the globe.Anonymoushttp://www.blogger.com/profile/16414808327616669619noreply@blogger.com0tag:blogger.com,1999:blog-7302064896973253293.post-86052448674523737082015-08-28T12:49:00.000-07:002015-08-28T12:49:25.866-07:00Selling Products on Instagram and Pinterest<br />
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<a href="http://3.bp.blogspot.com/-t-8kuiJHs2c/VeC6V9DxEwI/AAAAAAAAAco/gPWu9BzB3PY/s1600/Social-Commerce-The-Next-Frontier.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="196" src="http://3.bp.blogspot.com/-t-8kuiJHs2c/VeC6V9DxEwI/AAAAAAAAAco/gPWu9BzB3PY/s320/Social-Commerce-The-Next-Frontier.jpg" width="320" /></a></div>
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We have already explored how important the local market is for the new Google formula and exactly how crucial it is to reach your target audience on Facebook. Now you can reach your consumers and make purchases utilizing social media networks Instagram and Pinterest These 2 platforms have included simple buttons for viewers to buy the things they see right then and there. This speedier buying power means far more dollars for companies.<br />
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Buy Button on Pinterest.<br />
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What Pinterest is calling "buyable pins" was revealed back in June and is possibly the most effective opportunity for small companies when it concerns these 2 image-drive social media networks. The pin approach will be right beside the usual pins that people utilize to produce their customized boards. Click the blue "Buy It" button and you will be brought to checkout. If a user clicks that pin and wants to make a purchase, they will be brought to a page to write in their credit card info.<br />
Pinterest took this one-step further and is also permitting people to search buyable pins specifically, so people who would like to shop exclusively for things that are available for sale can do so through looking for their word, clicking on the blue "see more" button, and scrolling through results. Users can even click a blue "$" to include price limits.<br />
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The Pinterest user-base often looks for things hoping they can duplicate them or discover them somewhere online to purchase, so this all new option has been a very long time coming. This presents retailers an exceptionally targeted audience, and normally with lower competition than they would have in the Google SERPs.<br />
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As senior director of Demandware Adam Forrest claimed in the Search Engine Watch article, "Pinterest's move is another step in the natural evolution of social commerce." Consumers are no longer allotting their time to merely 1 location when surfing online, so it is actually crucial that web merchants keep up and capitalize by using every platform they can.<br />
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Shop Now Button on Instagram<br />
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Instagram's button is going to appear like "Shop Now" to people. Merchants have to opt-in to include a Shop Now button, yet if they do individuals will have the ability to download an app or buy an item they see in their feed right then and there. Nevertheless, the catch here is that so far this particular feature will only be available to vendors and consumers by using mobile.<br />
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Nonetheless, this new button is going to permit users to click to shop more and it will forward folks to the ecommerce companies website, their app, or register for their subscriber list. Simply put, the authentic buying affair does not take place inside the app like it does with Pinterest. This is likely because Instagram does not likely want to hound individuals with buying opportunities due to the fact that Instagram is about more than buying. What's cool and special about Instagram is that because they are a Facebook owned business, merchants have the chance to aim for individuals using Facebook's information for example, demographics, interests, former search history, and even more.<br />
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Social Media Business Revolution<br />
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More and more users are starting to hop about from pc to smartphone and hop from social network to social media network, therefore optimizing for one search style and 1 search type only is coming to be far more obscure.<br />
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Whilst Pinterest seems to have truly paved the way for a direct way for consumers to buy, it's not difficult to make the assumption that many other networks are following. Social media has to do with linking individuals with other people, absolutely, yet they are advancing just like the internet. Their mission is to make things less complicated for individuals, and luckily for small businesses this indicates making buying far more easily accessible.<br />
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Contact<a href="http://www.jhgmediagroup.com/social-media-marketing/selling-products-on-instagram-and-pinterest/" target="_blank"> JHG Media Group</a> for more info on selling products on Pinterest and InstagramAnonymoushttp://www.blogger.com/profile/16414808327616669619noreply@blogger.com0tag:blogger.com,1999:blog-7302064896973253293.post-23984684503215281332015-08-14T08:41:00.000-07:002015-08-14T08:41:34.838-07:00Is Your Site Mobile Optimized?<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-GXE6dfEwplU/Vc4J9lEpiDI/AAAAAAAAAcM/f2ohAyTuhGc/s1600/Screen%2BShot%2B2015-04-07%2Bat%2B2.20.01%2BAM.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="300" src="http://2.bp.blogspot.com/-GXE6dfEwplU/Vc4J9lEpiDI/AAAAAAAAAcM/f2ohAyTuhGc/s320/Screen%2BShot%2B2015-04-07%2Bat%2B2.20.01%2BAM.png" width="320" /></a></div>
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Back in April 2015 Google completed another algorithm update and tailored this one toward the mobile platform and small businesses. Google essentially supplied the small businesses the upper hand over their larger counterparts in big business. Within this post we are going to talk about the freshly released changes that Google made to their algorithm as well as what you have to know to stay on top of enhancing your website and mobile site so you can reap the most perks.<br />
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The Mobile-Friendly Update<br />
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Changes to the Google algorithm feature enhancing the positioning of mobile-friendly web pages on mobile search results. Currently searchers can most quickly find high-quality and related results where text is legible without tapping or zooming, tap targets are spaced accordingly, and the webpage prevents unplayable material or horizontal scrolling.<br />
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The Specifics:<br />
Alters only search positions on mobile devices<br />
Affects search results in all languages worldwide<br />
Relates to particular pages, not whole sites<br />
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While the mobile-friendly alteration is important, Google still utilizes an assortment of signals to rank search results. The purpose of the search inquiry is still a very strong signal-- so even though a webpage with good quality material is not mobile-friendly, it could still rank high if it has exceptional material for the query.<br />
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If your site's pages aren't mobile-friendly, there really may be a significant decline in mobile traffic from a Google Search. But have no fear, once your site gets mobile-friendly, they are going to systematically re-process (i.e., crawl and index) your pages.<br />
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In the United States and a variety of other countries around the world, the number of mobile searches now goes beyond desktop computer search. Google recently validated this shift and in April of this year, Google released the mobile-friendly upgrade.<br />
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In a write-up on Forbes.com one of the organizers of UnGagged London, Matthew Tulett weighed in:<br />
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"I would urge businesses large and small to use the mobile friendly update to take stock and asses their mobile strategy. Stats show just how much business is done via smartphones these days so rather than a headache, this particular algo change should be seen as helping businesses focus on ways to achieve growth in areas that, until now, might otherwise have been ignored.".<br />
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The Google improvement impacts enterprise of all size and sometime it's much easier for the small companies to adapt quicker to these kinds of alterations. This is because of their smaller sized and much less complicated framework making it possible for their programmers to immediately make changes. But still, it influences companies of all sizes so listed here are a few pointers about the update and the things you can do to improve your mobile systems:.<br />
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1. The update will enable mobile consumers to far more conveniently find and access specific results.<br />
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2. The update will honor those having mobile-optimized subject matter.<br />
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3. Changes will simply affect a website's search rank on mobile devices-- and it solely concerns particular pages, not overall websites.<br />
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4. Google has a free Mobile-Friendly Test tool to help you review the mobile-friendliness of your site.<br />
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5. The update is specific to search results for smartphones-- not tablet devices or personal computer search results.<br />
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6. In the event that you may not be mobile optimized, certainly there is still time. While Google warns that site pages that do not optimize may witness a significant decrease in mobile visitor traffic from Google Search, once the updates are generated they will instantly re-process the site's webpages.<br />
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7. <a href="http://jhgmediagroup.com/website-design/what-you-need-to-know-about-the-most-recent-google-update/" target="_blank">Mobile-optimized sites</a> are currently observing a positive impact on Google search results.Anonymoushttp://www.blogger.com/profile/16414808327616669619noreply@blogger.com0tag:blogger.com,1999:blog-7302064896973253293.post-86404200691903845472015-07-28T09:31:00.000-07:002015-07-28T09:31:03.965-07:00Check Out the Reasons Local SEO is Becoming More Important Than Ever<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-5CROY-bMT2E/Vbet59lI14I/AAAAAAAAAbU/B5e9NsCsBGA/s1600/SEO-2015-local-Irish-businesses.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="136" src="http://3.bp.blogspot.com/-5CROY-bMT2E/Vbet59lI14I/AAAAAAAAAbU/B5e9NsCsBGA/s320/SEO-2015-local-Irish-businesses.jpg" width="320" /></a></div>
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In case you've been paying attention to the adjustments that Google continuously makes then you are probably aware that local SEO is swiftly becoming more crucial. If this is something new to you do not stress, we'll get you up to speed, but you'll like to start listening very soon since local SEO is only becoming more robust and more important. Don't be frightened by it however, follow a few necessary tips and you'll be on your way to a stronger web presence in your local market.<br />
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Beginning with a local SEO initiative.<br />
If you're discouraged by the thought of beginning a local SEO campaign, don't be. It's actually a really straightforward method, though it will take you some time and work.<br />
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Local citation correction. Your primary task is to make sure your business is listed accurately and appropriately across the internet. Claim your local company account on local web directory and review websites such as Yelp and TripAdvisor, in addition to all other directory sites that are relevant for your business.<br />
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Make certain that your essential business details-- specifically your name, address and telephone number-- are correct and formatted consistently throughout every one of these platforms. If Google sees just a little disparity between 2 different sources, your local authority might drop.<br />
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Local information and partnership building. As soon as all your local info is in place and verified for precision, you can start the procedure of improving your material and external web links for local relevance. For posts, this is fairly easy-- just make certain to provide the name of your city, region or community in your blog titles and make sure the material pertains to your area.<br />
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Local occurrences and local info articles are perfect opportunities for this. Make certain to guest write on local outside blogs, and attempt to get published on local news avenues with your newest press releases.<br />
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Local reviews and continuous management. And finally, try to encourage your clients to post reviews about your company on Yelp and various other review websites. You shouldn't buy these reviews, nor should you solicit them from your buyers in any way, but you can let your customers find out that you're on these sites and in a roundabout way persuade them to leave their reviews. Do anything you can to improve the number of favorable reviews you get, and always remember to log in so you are able to check and address these customer reviews on a regular basis.<br />
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There you have it. Unless you already have a prominent, nationally developed presence on major search engines that beginners can't touch, or perhaps you do not have a solitary physical location, local SEO is going to come to be a need if you wish to reach search engine recognition throughout the coming several years.<br />
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Take steps now to implement a steady recurring tactic, and stay devoted to persevering. Along with the outcomes of your efforts intensifying, you'll start observing results within weeks to months, and as further updates favor locally enhanced businesses, you'll only stand to profit much more.<br />
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Contact <a href="http://www.jhgmediagroup.com/search-engine-optimization/why-local-seo-is-becoming-more-important/" target="_blank">JHG Media Group</a> today for questions and assistance on managing your Local SEO!Anonymoushttp://www.blogger.com/profile/16414808327616669619noreply@blogger.com0tag:blogger.com,1999:blog-7302064896973253293.post-51810882983041437312015-07-13T18:10:00.002-07:002015-07-13T18:10:53.685-07:00Benefits of Facebook Advertising Campaigns<div class="separator" style="clear: both; text-align: center;">
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All enterprises should be aiming to validate their expenses, so when it pertains to creating and running a Facebook, or any type of, advertising project, there certainly should be justification for it. Luckily, there are a number of benefits of conducting a Facebook advertising campaign.<br />
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Facebook is the 2nd most popular site around the world<br />
Only second to Google and with over 1 billion visitors a month Facebook is the place individuals mingle. You should never assume that advertising on Facebook offers you an opportunity to connect with the whole entire world, but it supplies you with the tool to discover people who pertain to your company.<br />
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You can easily aim for precisely who you wish to connect with<br />
One of the most crucial things in an advertising campaign is reaching out to specific individuals. With the capacity to target customers by a variety of interests and criteria, Facebook advertising is highly targeted and focused.<br />
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Facebook provides more intuitive campaign organization<br />
While still efficient, Facebook's original campaign structure did not align completely with the conventional design of a marketing initiative. The three-level campaign framework generates a much more intuitive arrangement that provides an enveloping initiative level, a segmentation level and a performance level.<br />
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Using Facebook sustains client commitment and connections<br />
Whenever you find fans on Facebook, you can keep the connection on Facebook, helping to deliver loyalty. You will likewise find that you could supply additional offers straight to interested parties on Facebook, so this is the program to utilize to construct and maintain an audience.<br />
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Facebook adverts supply a better level of versatility<br />
Making use of images and the extra character length will ensure that you can get your message across better when using Facebook advertising compared to AdWords.<br />
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Facebook ads can be observed more than once<br />
Ads on Facebook can be seen a number of times by a user, which enhances the likelihood of them having an effect and being remembered by customers. By countless Facebook users logging in at multiple times of the day, this is an excellent means to enhance the possibility of connecting with customers.<br />
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Facebook ads allow you to pick between Click Based or Impression Based payment options<br />
Having the ability to choose between click based payment or impression based payments provides a level of versatility, permitting organizations to totally take control of how they use the ad campaigns.<br />
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Superior reporting, budgeting, and management<br />
Facebook's previous campaign structure called for a higher level of manual collection and reporting across different campaigns to gain a full picture of performance for a certain campaign. The new campaign design makes reporting and campaign management easier and more unified.<br />
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<br />
Facebook ads provide exceptional value for money<br />
Because of the particularly focused nature of Facebook advertising, you don't have to pay a bunch of funds to connect to individuals you want to reach out to. This offers great value for money and validation for every companies.<br />
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And with anticipated functionality that will enable advertisers to establish budgets at the initiative level as well, advertisers are going to simultaneously experience more ease in spend allowance from the widest to very most specific levels of the new campaign framework.<br />
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Facebook ads connect with smartphone users<br />
There has been a substantial advancement of Facebook advertising and it enables you to connect to the increasing number of smartphone and tablet users. This is how a growing amount of users are gaining access the web and advertising in this manner guarantees you earn a maximum way to connect with these particular individuals.<br />
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As discovered above, there certainly are many benefits to utilizing Facebook as a system for ad campaigns. Get in touch with <a href="http://jhgmediagroup.com/social-media-marketing/facebook-advertisements/" target="_blank">social media experts</a> to make sure a Facebook advertising campaign will suit your specific business objectives. These specialists can likewise handle the campaign for any size or kind of business.Anonymoushttp://www.blogger.com/profile/16414808327616669619noreply@blogger.com0tag:blogger.com,1999:blog-7302064896973253293.post-15916346086236970142015-06-26T16:52:00.002-07:002015-06-26T16:52:22.021-07:00Learn the Pros and Cons of Social Media Marketing!<div class="separator" style="clear: both; text-align: center;">
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Within the last few years, Social Media has expanded from being a simple virtual avenue for "socializing" with other media, into one of the most effective digital marketing means for brands and businesses. It has proven a quite affordable way for marketing and advertising in a fresh, sophisticated and extremely personalized way that companies are doubling their Social Media Marketing spending plans during the next 5 years.<br />
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Let's have a look at the benefits of social media marketing for business:<br />
<br />
1. Social Media Marketing is Low Cost<br />
<br />
Just one of the primary benefits of SMM over traditional media marketing and various other virtual advertising channels is the significantly lower expense that renders it extremely appealing for companies. The most popular social media organizations are practically cost-free to join and all tools for interacting with other individuals are all offered for free.<br />
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However, to obtain more marketing usage for your Social Media Marketing efforts, companies are buying a full SMM program method. The market average for SMM is anywhere from $4,000 and $7,000 a month but this is still relatively a great deal lower cost that the standard advertising and marketing funds most businesses have.<br />
<br />
2. Social Media Marketing is Quick<br />
<br />
If you have a thing to market or have some headlines or new info that you wish to share or update to your target audience, you can rely on Social Media Marketing for speedy action and accelerated results. You can also integrate your website with your social network channels, so automatic or fresh updates are instantly distributed the minute you have something new to offer. It can be good for your business as two-thirds of mens and women on the internet that utilize social media networks like blogs can have their purchasing choices swayed by what they read in these blogs.<br />
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3. Social Media Advertising and marketing Produces Interaction<br />
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One of the issues many businesses have using conventional means of sales and advertising is preserving a solid, long-lasting connection with their existing clients. The beauty of Social Media Marketing is that it is based and is powered by social interaction and communication, which over time builds confidence you and your target market. The more you nurture a regular interaction and communication with your viewers, the more you'll produce a better and longer term of connection-- that would spell profitable results for your business.<br />
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<br />
And there's usually the opposite side of the coin. Below are the list of a few drawbacks to social media marketing for your business:<br />
<br />
1. Social Media Marketing is Time Consuming<br />
<br />
Industry documents say that as much as 64 % of digital marketers invest at least 6 hours on Social Media Marketing. A good 37 % conversely invests more than 11 hours on SMM. This is fairly time consuming for many company owners who wish to obtain results from their SMM initiatives. The trouble though is if not performed properly, all your SMM initiatives and the time spent on such will provide completely useless results or web traffic that will not convert into leads or sales.<br />
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2. Social Media Marketing Produces Negative Users<br />
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Another problem with Social Media is that it attracts all types of individuals, even the unfavorable and malicious individuals. These adverse elements include spammers, scammers, trolls and all other sorts of harmful individuals all out to do damage to your web-based reputation. These includes negative reviews which, although most are truly legitimate responses, a few are simply meant to spread negativeness opposing your organization.<br />
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3. Social Media Marketing Makes You Lose Control<br />
<br />
The things you publish on the internet, especially via social media methods, may really go viral and circulate like wildfire in the internet realm. This can be beneficial for you if it produces positive outcomes. However, you really have no control over what you distribute on the internet and everything is readily available for anybody-- including bad and malicious aspects on the internet. They can easily use your things to chastise you or disperse incorrect information that can ruin your internet credibility.<br />
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As always you can consult with experts who handle SMM for you regularly, like the professionals at <a href="http://jhgmediagroup.com/social-media-marketing/pros-cons-social-media-marketing/" target="_blank">JHG Media Group</a>. When you're setting up your social media advertising and marketing initiative, you should do this the proper way, the most beneficial way.Anonymoushttp://www.blogger.com/profile/16414808327616669619noreply@blogger.com0tag:blogger.com,1999:blog-7302064896973253293.post-73794454414558145722015-05-16T20:46:00.000-07:002015-05-16T20:46:26.699-07:00Staying In Front of the Curve With Social Media<div class="separator" style="clear: both; text-align: center;">
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Let's face it, technology is consistently evolving and social media sites, and apps, are no strangers to quick adaptation. In a world where information changes by the minute it's vital to stay ahead of the curve and not get left behind in yesterday's bug fix.<br />
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It's 2015 and social networks and platforms are are continuously changing and adjusting to boost or simplify the end user's experience. That's terrific from a user's standpoint, but as a place of business what are the very best methods to stay relevant, stay in front of your customer, and make sure you're using the most current trends?<br />
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Get Mobile.<br />
Everybody is going mobile and if the functions of a site or app isn't mobile friendly over fifty percent of the visitors will go elsewhere immediately. With the growing number of smartphones and tablets, an expanding variety of individuals are using these as their primary internet access device. Companies both large and small are beginning to implement a sleek, responsive design to accommodate mobile devices. This is not simply an accommodation, it's a requirement since it's the future style of the internet. Mobile has already become the default way the web is viewed by most users online, and the look of the web is only going to follow suit. Redesign not only your website for mobile functionality but additionally make your social media articles mobile friendly by keeping them brief and sharp.<br />
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Get Specific.<br />
Gone are the days where viewers will accept a blanket answer for their questions. They want facts and the want details and they don't like to read a load of text to get the answers. We live in an age where nobody needs to ever wonder about anything, the truth is always at our fingertips. With the correct SEO and keywords in your social media posts you can drive the ideal type of identified traffic directly to your website.<br />
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Be a Star.<br />
This year Google modified their formula yet again to focus more on websites with rating features. Heck, they also have their very own rating system now as well! They understood that consumers are more likely to trust their peers if it comes to buying over the internet rather than someone, or some company, seeking to sell them products. The general public has the tendency to trust the experiences other people who have already done what they are wanting to do, like buy a lamp on Amazon.com. Within seconds a customer can tell if the company is respectable based upon their reviews.<br />
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Be More Analytic.<br />
With so many new networks coming out and escalating costs for advertising or memberships, you should be sure what is doing the trick and what is not. Social marketing is coming to be more measurable and a lot of social media platforms have integrated tracking abilities. Google Analytics isn't the only tracker on the web anymore, Wordpress Stats and Facebook Insights provide great information for you to better understand your audience demographic.<br />
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Keeping in front of social media is always a moving target, but using these tips you must be able to keep up quite effectively and make sure you are getting to your target market.<br />
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<a href="http://jhgmediagroup.com/social-media-marketing/staying-ahead-of-the-curve-with-social-media/" target="_blank">JHG Media</a> can help manage your social media and keep you ahead of the curve.Anonymoushttp://www.blogger.com/profile/16414808327616669619noreply@blogger.com0tag:blogger.com,1999:blog-7302064896973253293.post-71733907031034189412015-05-04T08:56:00.000-07:002015-05-04T08:56:08.589-07:00Creating Quality Content<div class="separator" style="clear: both; text-align: center;">
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Content and Keywords<br />
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Assuming that you intend to get your point across or push traffic to your website and retain it there, it's not enough to write a post based on length. Quite often, somebody will click on a link that looks it will provide the info they want, just to find it too wordy or just not what they were searching for. This results in them closing the post in dislike, and browse for a different source. This is known as your bounce rate. Eighty percent will not read a page they are routed to if they are met with a wordy article that could be composed in just a couple of paragraphs.<br />
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Keywords are additionally essential in creating a great post. Your site will not likely draw in web traffic without having the proper "street signs" for the search engines. Correct key words ought to be well crafted while taking into consideration the way that many of web traffic searches. Someone <br />
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trying to find a new car in California would usually put "California new car" in a search engine. This phrase is simple to place in an article and lets the language to flow smoothly. However, if a consumer insists on "New Car California" as a keyword the post will appear novice and awkward. SEO, or search engine optimization, is a mix of expertise, knowledge, word skills and understanding the way the average person searches.<br />
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Just how do you define premium material?<br />
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Quality material is a piece of work that is helpful, amusing, unique, true and grammatically correct. The objective of writing is to drive home a point. You need to connect to individuals and share with them the expertise you have achieved via your learning and expertise. So it can be said that the quantity of content you can manage to produce is a direct gauge of your expertise.<br />
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Let's look at what makes web content interesting:<br />
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<ul>
<li>Informational</li>
</ul>
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Content that means very little to the audiences is best thrown out. Your subject matter must have a clear goal of delivering some information to the readers. It needs to help the viewers, albeit in a little way.<br />
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<ul>
<li>Engaging</li>
</ul>
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Top quality content should be showcased efficiently. It could be composed in easy, plain language, yet it needs to entice the audience. In the event that you don't grasp their interest at first it's challenging to retain their attention and they will likely leave.<br />
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<ul>
<li>Original</li>
</ul>
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<a href="http://1.bp.blogspot.com/-ag9ipvETQDg/VUeWPNtfHNI/AAAAAAAAAZM/Tp4FphB21Mo/s1600/images%2B(1).jpeg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="http://1.bp.blogspot.com/-ag9ipvETQDg/VUeWPNtfHNI/AAAAAAAAAZM/Tp4FphB21Mo/s200/images%2B(1).jpeg" width="200" /></a>This is the place you can be artistic. There are a lot of internet sites around talking about the exact same material in the same way and it gets dull. No matter what your topic is work on developing a good voice inside the writing. Though you can't really alter the truths regarding your subject, you can certainly tell them in a distinct, basic and attractive way.<br />
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<ul>
<li>Valid</li>
</ul>
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People look for facts. Do not provide any details that is not true. Do not write what seems nice but might not be correct. Do not write just to make the visitor happy, make certain it's correct.<br />
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<ul>
<li>Grammatically Accurate</li>
</ul>
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You 'd be stunned the number of people you will lose having just one grammatical flaw. Grammatically correct information refers to appropriately structured sentences with proper grammatical applications. Flow of the content is also critical. The language ought to be <br />
based on the intended audience. Make an effort to refrain from foul or informal language. The language and the style of presenting should correspond all throughout the body.<br />
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If you believe that you have a material that is of good quality, matching all of the above requirements, then you're good to go. Serve that article up, you've got a viewers waiting to hear from you! <br />
If you need help with content contact <a href="http://jhgmediagroup.com/search-engine-optimization/creating-quality-content/" target="_blank">JHG Media Group</a> for assistance!!Anonymoushttp://www.blogger.com/profile/16414808327616669619noreply@blogger.com0tag:blogger.com,1999:blog-7302064896973253293.post-87121798147505106932015-04-17T16:23:00.001-07:002015-04-17T16:23:43.199-07:00An Overview To Web-based Reputation Management<div class="separator" style="clear: both; text-align: center;">
<a href="http://2.bp.blogspot.com/-XzStBuRKV4o/VTGVdu5vxCI/AAAAAAAAAYY/3ZOM8sNqx7s/s1600/costa-vida-case-study-online-reputation-management.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://2.bp.blogspot.com/-XzStBuRKV4o/VTGVdu5vxCI/AAAAAAAAAYY/3ZOM8sNqx7s/s1600/costa-vida-case-study-online-reputation-management.jpg" height="228" width="320" /></a></div>
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If you think web-based reputation management is just for huge companies, think again. With the rise in utilization of social networks, and the popularity of user-generated review websites like Yelp, SiteJabber, Amazon ratings as well as employer review sites like Glassdoor, tracking and handling your online reputation is much more important than ever.<br />
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What is online reputation management (ORM)?<br />
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Essentially, reputation management is the technique of influencing a company or person's reputation. In the last few years, reputation management has become synonymous with online reputation management; when the phrase is used now, it's mainly used to refer to managing search results for brand queries and unfavorable critiques on social media<br />
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Reputation management and social networks<br />
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Control has indeed moved away from companies and to consumers when it concerns voicing a company's marketing message. Even though firms used to be equipped to carefully build their message and then sell it using classic advertising techniques (billboards, radio and TV spots, etc.), social networking sites means has largely transferred that power to buyers.<br />
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This, of course, has made reputation management far more challenging for organizations. The sheer amount of voices involved, and the diffuse nature of posts, grievances and bad responses make damage control a lot more difficult than it ever used to be.<br />
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Effective ways to manage your credibility on social media sites.<br />
<br />
A vital initial step in social media sites reputation management is knowing precisely what's being expressed about your company on the web. To do this, you'll have to identify and monitor keywords and hashtags related to your company, products, employees and competitors to keep an eye on conversations that are taking place on public networking sites.<br />
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There are a number of resources you can utilize to monitor these keywords: Tagboard, Hashtagify.me, SocialMention and TweetBinder are a few of my faves. These tools permit you to go through numerous social media networks for keywords and hashtags associated with your company; you could even set up notifications so that you're notified whenever your brand is discussed. Google Alerts is another very good, complimentary tool for getting frequent notifications of new brand and keyword mentions right in your inbox.<br />
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Visit us at <a href="http://jhgmediagroup.com/blog/quick-guide-for-responding-to-online-reviews/" target="_blank">JHG Media</a> for 3 easy steps to manage your online reviews!Anonymoushttp://www.blogger.com/profile/16414808327616669619noreply@blogger.com0tag:blogger.com,1999:blog-7302064896973253293.post-2016195000083174182015-02-06T12:56:00.000-08:002015-02-06T12:56:08.715-08:00Learn Why Paid Advertising is Important, Easy, and Cost Effective for Your Business!!!<div class="separator" style="clear: both; text-align: center;">
<a href="http://3.bp.blogspot.com/-iApJhRCV58U/VNUqH3VXbLI/AAAAAAAAAXk/RwgZu1RKegk/s1600/facebook-paid-ads.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://3.bp.blogspot.com/-iApJhRCV58U/VNUqH3VXbLI/AAAAAAAAAXk/RwgZu1RKegk/s1600/facebook-paid-ads.jpg" height="197" width="320" /></a></div>
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Let's face it, there are numerous means to advertise to your intended viewers on the web, but sometimes there are so many options that we do not know where to start. Here in this article we will examine 3 different paid advertising platforms you can easily use to promote your business.<br />
<br />
1. FACEBOOK<br />
Using Facebook Promoted Posts, businesses pay to have their normal updates seem higher (and more often) in the news feed, therefore there's a better possibility their audience will see them.<br />
Many small-business owners don't understand the effect of just investing a little bit of money to promote posts. There is a great deal of babble in the Facebook news feeds that the message of a lot of small-business Facebook pages gets passed up. For an incredibly small amount of money, companies can easily achieve the lift that leads to the visibility they are looking for on Facebook...<br />
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2. LINKEDIN<br />
To get your content in front of a professional audience, think about LinkedIn Ads, that run on prominent pages on the LinkedIn site. Ads contain a title, a description (up to 75 characters of text), your name or business name, a small picture and a URL. You may indicate which LinkedIn members see your ads by picking targeted criteria like job title, job function, industry, geography, age, gender, business name, company size or even by a particular LinkedIn Group (for example, "Corporate Real Estate"). You then designate a maximum budget and only pay for the clicks or impressions that you receive...<br />
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3. GOOGLE ADWORDS<br />
While AdWords is not as fresh as we might imagine, many people are still not aware of the advantages that this platform can bring to their firms. The below bullet points may help point out the advantages of AdWords...<br />
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<a href="http://jhgmediagroup.com/social-media-marketing/paid-advertising-important-easy-cost-effective/" target="_blank">CLICK HERE</a> for the full article about paid online advertising!!Anonymoushttp://www.blogger.com/profile/16414808327616669619noreply@blogger.com0tag:blogger.com,1999:blog-7302064896973253293.post-42419311380176604872015-01-23T17:44:00.001-08:002015-01-23T17:46:05.657-08:00Online Reputation Management is Becoming Considerably More Significant!<div class="separator" style="clear: both; text-align: center;">
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There are numerous companies on the internet that offer reputation management solutions for all sizes of businesses. With the amount of transparency that we see on the internet these days it is more important than ever to control your brand reputation.<br />
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Listed below you will find 5 tips and 5 tools that are very valuable to think about when taking care of your reputation management. Stick with these and you'll be off to an awesome beginning!<br />
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1) Keeping an eye on your online reputation consistently is going to help you to safeguard against unfavorable web content that is out there by adding more of the positive content you prefer to be discovered. The search engines are going to gravitate toward the content that is a lot more powerful and frequent.<br />
<br />
2) Google your business name and find out what turns up. If there are any web pages that are unfavorable or that you don't oversee, make an effort to push them down in the search results with your very own profiles on social media web pages along with with Wikipedia, BBB.org, and additional pertinent and reputable business websites.<br />
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3) Many experts recommended using Google Chrome's Incognito mode to search for your business or brand names. Incognito strips out some, although not all, of the tailored search results Google delivers to identified users and offers a more generic view that is actually closer to what others could see.<br />
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4) Take a look at the first three pages of your search results, not just the first page, because an adverse portion of web content on page 3 can eventually make its way up to page 1. Return to step 1 and add more favorable material to push the bad material down the list.<br />
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5) Create a spreadsheet that contains all of the search results from the first three pages of your search. Point out which results are good, bad or indifferent, in addition to which ones you control or influence and the ones you do not. This determines a standard with regard to your online reputation that you can later on make use of to assess your reputation growth initiatives. Take screen shots of all Google search results page at the start and occasionally redo the exercise.<br />
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What good are tips if you don't have the tools to implement them? Here are some great tools to start managing your online reputation:<br />
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<a href="http://jhgmediagroup.com/online-brand-management/your-reputation-management-is-critical/" target="_blank">CLICK HERE</a> for the full list of the necessary tools for your reputation management!<br />
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There are numerous tips and tools out there to manage your online reputation that it can easily get complicated. Certainly there are a bunch of websites that are complimentary and provide you great platforms to complete it by yourself, however if this isn't really something that you prefer undertaking or want to do then you can surely contact professional reputation management companies like JHG Media Group to maintain all of it for you!<br />
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<br />Anonymoushttp://www.blogger.com/profile/16414808327616669619noreply@blogger.com0tag:blogger.com,1999:blog-7302064896973253293.post-58870239665242493902015-01-09T20:19:00.001-08:002015-01-09T20:19:31.902-08:00<div class="separator" style="clear: both; text-align: center;">
<a href="http://1.bp.blogspot.com/-qP4zTflQegQ/VLCnKLmZm_I/AAAAAAAAAW8/VZmHtKhEuPY/s1600/tips-to-build-your-online-brand.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-qP4zTflQegQ/VLCnKLmZm_I/AAAAAAAAAW8/VZmHtKhEuPY/s1600/tips-to-build-your-online-brand.png" height="275" width="320" /></a></div>
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When producing the content on your site and/or blog write information that you would certainly find pertinent as a reader yourself. Consider what web content and pictures draw your attention and create something for your very own site that you believe would interest you, this will assist your audiences be lured into your brand.<br />
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Branding is one of the most important aspects of any business, large or little, retail or B2B. A reliable brand tactic gives you a huge upper hand in increasingly competitive markets. But exactly what does "branding" suggest? How does it affect a small company like yours?<br />
<br />
Basically, your brand is your pledge to your customer. It tells them what they can expect from your products and services, and it sets apart your offerings from your competitors'. Your brand is derived from who you are, who you wish to be and who people identify you to be.<br />
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Utilizing the internet is a terrific way of acquiring the ideal attention, providing trustworthiness of the site and identifying the most effective and feasible means to improve your online branding. No matter if you're a small, medium or large business, online presence is essential and you can easily connect with countless individuals world wide with the branding of your products/services.<br />
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<a href="http://jhgmediagroup.com/online-brand-management/online-branding-important/" target="_blank">CLICK HERE</a> for more info on managing your online brand.Anonymoushttp://www.blogger.com/profile/16414808327616669619noreply@blogger.com0tag:blogger.com,1999:blog-7302064896973253293.post-54722507219202152802014-12-26T08:45:00.002-08:002014-12-26T08:45:46.752-08:00<div class="separator" style="clear: both; text-align: center;">
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SEO is an outstanding marketing tool for every single business, but even more so for local businesses. Mobile traffic is anticipated to leave behind normal web traffic by 2015. This shift symbolizes that cell phone searches should also replace desktop searches by then. Many different companies are still neglecting mobile, which offers you the chance to benefit from the situation and make certain to optimize your mobile site and put together a sound mobile Search Engine Optimization strategy.<br />
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Many professional have found that social media is presently monopolizing SEO. Social media will certainly be increasingly essential in regards to your web marketing technique as we transition into 2015. Social media is crucial as a marketing channel by itself, however don't miss out on methods to utilize it to raise your search result rankings as well. Search engine formulas are presently incorporating social networking cues into the algorithms they use to determine positioning.<br />
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If Search Engine Optimization is something you know you require for your company, but you do not know exactly where to start, don't fret, it is actually much easier than you think. There are a couple techniques to be sure to incorporate in your SEO strategy and a few things to make sure you omit.<br />
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We'll start with what to <i><u>avoid</u></i>-- these common mistakes are all fundamental, but we nevertheless find far too many sites floundering on these. And then we'll focus on what you want to <i><u>include</u></i> in your website to assist in creating better SEO.<br />
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With on-site signals presently carrying a lot weight, it's more crucial than ever before to get your <u><b><i>local</i></b></u> optimization ducks in a row. It won't do you any type of good to write a lot of citations when your website doesn't provide the local signals that Google expects it to have.<br />
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<a href="http://jhgmediagroup.com/blog/2015-seo-trends/" target="_blank">CLICK HERE</a> for all the details on what to include and exclude in your 2015 SEO campaigns!Anonymoushttp://www.blogger.com/profile/16414808327616669619noreply@blogger.com0