Saturday, April 5, 2014

Utilizing Impactful Video to Enhance Social Media Campaigns

Ordinarily, a major part of online marketing is routed to the written word, and it currently does work in a number of social media sites with regard to specific businesses. On the other hand, the social media community contains several members that utilize a much more visual approach. In case you're marketing on YouTube, you better be fluent around the world of video. And, why not use video? Frequently a visual marketing concept can introduce humor and a really solid message, much like the ad Mike Dubin generated for his Dollar Shave Club YouTube advertising initiative. You, too, could make use of visual marketing and advertising in order to boost your company's bottom line, but it's best to assess whether a visual or text approach works best for the target market you intend to attract.

When you're major target market is in North America, Facebook, Google+, Twitter, LinkedIn and Pinterest are without a doubt your leading social media avenues. But, if your aim is actually in China, your social network of choice is definitely the Chinese social media network, Qzone. Target the Slavic-speaking populaces and your best social media selection is VKontakte (VK), which means "in touch".

Throughout all of these social media platforms, marketers who utilize visuals together with their messages enhance traffic by 12 percent, according to Heidi Cohen, an online marketing specialist.

That being said, marketing choices go deeper than merely adding graphics. You should first answer the question, "What exactly is the most suitable style of content concerning my audience?" Advertising agencies boast that incorporating graphics increases total views by nearly 100 percent. It goes without saying that a vacation website selling scuba excursions in Hawaii is definitely going to see better numbers by having photographs in their message on Instagram or Pinterest.

Visuals aren't always compelling. Marketing to accountancy firms may be more effective in the written form on Facebook, where the sharing of text is generally preferred. Want more insightful tips....

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