Sunday, April 20, 2014

Ten "Don'ts" in Social Media Marketing

1. Neglecting to Determine Your ROI
You'll never understand how successfully your targets are being realized should you neglect to measure them. Surveying the rate of return (ROI) in regard to a social media advertising and marketing initiative is the first step toward establishing your company communication throughout the social media world.

2. A Belated Reply to Customer Worries
33% of the consumers that contact your business through the medium of a social media website are trying to find an answer 30 minutes after asking you a question. Another 25% of your audience want this fast of a response, even when their request is actually made during traditionally non-business hours.

Prior to gearing up for a social media presence by your business you had better enhance the speed of your company's customer service response. A couple of Internet approaches available for assisting in the monitoring of online patrons are a paid service entitled SproutSocial, or a free service called Hootsuite.

3. Discounting Negative Social Media Reviews
It's never smart to overlook poor reviews submitted about your business; an even worse practice is to erase negative social media posts. Genuine explanations, with humility, coupled with a plan of action to correct past inadequacies by your company, are without a doubt the most effective answers to unpleasant remarks.

4. Running Social Media Marketing by the Seat of Your Pants
Various professionals arbitrarily produce social media posts as things arise, a better approach is to design a complete social media marketing plan with definable targets. Then, daily posts can be effectively written to adhere to the strategy, that was preplanned by you for your business.

5. Lack of Establishing Procedures for Managing a Social Media Presence
To put a positive appearance in the public's eye, consider determining the following social media essentials:

• Set standards for the official tone of the notifications emerging out of your business.
• Choose what style of visuals your company will implement and how.
• Determine styles along with subjects suitable that one may represent your company.
• Institute an update frequency ... every week, twice monthly, every other day, or even daily.
• Figure out which employee(s) are in charge in regard to social media updates.

6. Write the Same Article on All Social Media Sites
The manner of your message ought to change as much as the various social media websites differ from each other.  Reposting the same content to all of your social media accounts means you're not adopting the subject matter for each individual social media channel. It also means your message isn't as effective as you need it to be in order to connect with your audience.

7. Treating Social Media Posts like They Are Ads
Don't turn your social media posts into advertisements for your business. Rather, encourage followers with information which is valuable to them. It will need to be enlightening, appealing, and informal.

8. Fail to Invite an Exchange of Ideas.
You're not there to make announcements. Your viewers wishes to become involved. So, don't ever broadcast your business. Rather, welcome an interaction of thoughts.

9. There are No Followers to Your Social Media Posts
Great planning & properly mentioning areas that spark your target market's intrigue is a method to developing a substantial following.

10. Social Media Updates Don't Happen
Regularly write new updates. If you're not there, you're forgotten.

Posted by Joel Canter

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