1) Google utilizes reviews to evaluate your services.
2) Individuals use reviews to rate your services.
Google relies upon a variety of networks for signals to validate if your business is reputable and secondly to determine whether your company provides a high quality service or not. Google reviews is one of those integrity and trust networks that is at present being used by Google. It therefore makes perfect sense to be utilizing this channel.
A negative review feels like a nail in your businesses internet marketing casket. Manage to rack up enough bad reviews and your on-line fate is sealed. On the other hand, obtain a lengthy listing of 4-5 star reviews from patrons and your position in the google results pages will certainly ascend consistently.
It makes perfect sense to use reviews as one of the signals because the reviews are coming from people who have discovered your services most likely by means of the search results. These individuals dealt with you, bought a service or product offered, have used the product or service and liked or loved it.
Teach your Client
Clients will not generally do a review without being asked. They move along very blissfully with no it crossing their minds.
It therefore becomes part of your sales blue-print to conclude the sales cycle with a follow up with the client to determine if they are satisfied or not. One out of ten unhappy clients will actually make a fuss over what they felt was definitely bad service or bad quality items. They will however share with everybody else precisely how bad the service or product was. Why not enhance your return business by encouraging them to do a review? Or in case there is a problem, you will have knowledge of the situation and will be able to deal with the issue.
Our team created an info-graphic for you to use as a way to educate your clients on how to do a review on the Google Local Business network. It's really simple to do when you understand how!