Social media websites like Friendster and Myspace were certainly once all the craze. Right now it is Facebook and tomorrow there will be some other social media giant. In that respect there is definitely an obvious pattern here. Adoption speeds go through the roof within one particular social media site. And then, a state-of-the-art web site emerges as the "in" website to be and users migrate to a different site. We here at JHG Media believe Google+ is vital to virtually all online brand management.
So is Facebook on its way out? It may be when you review the astonishing development regarding Google+. Authorized individuals from the conclusion of 2012 to the end of 2013 went from 435 million to 1.15 billion. That number places Google+ in the second place position behind Facebook, which has a seat at the top with 1.23 billion recorded users. Could Google+ claim the number 1 standing? It could.