Improve Your Company's Integrity with "Captology", with Online Brand Management offered by JHG Media Group

If you have never heard the word "captology," you might want to learn exactly how online brand management can have a major impact on how others regard you and your product; and then add it to your vocabulary. B.J. Fogg, an expert at Stanford University, developed this word as anogram for "Computers As Persuasive Technologies". In his publication Persuasive Technology: Using Computers to Modification Exactly what We Assume and Do where he describes  the characteristics of a legitimate effective online site.

Fogg started the Stanford Persuasive Technology Lab. He utilizes procedures referred to as experimental psychology to reveal that computers could change the opinions and activities of folks in an anticipated manner. His lab obtained a grant from the National Science Structure to fund examinations into what he coins "mobile persuasion," or just how mobile phones alter thoughts.

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