Keep Ahead of Changing Social Media Trends

We at JHG Media Group are constantly staying ahead of the curve with social media topics as the appear across the internet. As we are coming to the end of 2015 we are viewing some of the patterns for social media starting to change as they progress into 2016. Just recently Entrepreneur.com posted an article regarding the leading trends that are reshaping social media. We chose our top 3 to share with you here:

1. Facebook is shifting towards a more mature demographic.
According to an infographic produced by Adweek making use of data from eMarketer detailing the market trends in social media for 2016, Facebook is still leading the market with social networking, but it's there's a projected 7.6 percent share boost with users 65 years and more, the largest share increase with all demographics. The eMarketer information suggests that shares among the younger millennial group (18 - 24 year-olds) will decrease.

It's forecasted that in 2016, advertisers going to amp up their advertising attempts to involve even more focused ads on Facebook utilizing the info freely shared on their services. As for various other social networks, the 25-to-35 year-old generation nonetheless retains a stronghold across the board, eventhough Instagram, Twitter and Tumblr are trending younger. There certainly appears be little to very little elderly engagement with Tumblr and Instagram.

This benefits smaller sized business owners as it permits them to compete with big companies. These days your company can move online and actually be distinct. Many web customers don't mind if you're a giant brand but more care about your online presence. This is a win win for much smaller businesses.

Related: The 4 Digital Advertising Trends That Are Reshaping Advertising

2. The foreseeable future is mobile.
This previous March marked the first time the four leading messaging apps in the world has accumulated the exact same level of people as the top four social networking systems. These mobile applications not only permit individuals to message and call long distance lines without paying out long-distance charges, but it allows them to design a world where their preferred brand names, publications and services are merged into one unique bundle that can be accessed just about anywhere.

New services have realized the impact of bringing their items immediately to their users via messaging apps: Snapchat's Discover feature launched with 11 primary international publications to fantastic acclaim and is planning for expansion. In China, the popular free text and phone application, WeChat, has integrated accounts of celebrities and primary brands to its subscription list. This enables folks to follow updates from their buddies and favorite stars, get unique mobile-only VIP "cards" to big department stores, schedule reservations at fashionable eateries with a text message as well as contribute to UNICEF on 1 incorporated application.

3. Social networks are becoming search engines.
Though Google isn't going anywhere anytime soon, the way that customers seek services and products has extended outside simple Search Engine Optimization. Eighty-eight percent of clients on the internet are guided by reviews and internet posts by different people. These people are looking directly to websites like YouTube and Facebook (where each and every company has a presence), or in apps just like Yelp. Pinterest, especially, has an useful role within this shift: its market is mostly dominated by women in their 30s with younger families, a demographic recognized to do most of the buying. The platform is also shopping centered, bouncing people from their tiles instantly to company web sites at a tremendously increasing speed.

Stay tuned as we come nearer to the end of 2015 to stay on top of social media trends as we go into 2016. As always, JHG Media is available to aid your small to mid sized firm remain on top of your social media requirements.

How To Send Money to Friends and Family with Facebook!

What Doesn't Facebook Do?

Facebook has combined all the tasks we do every day and integrated them into their platform. This makes life in general much easier for people. Currently we are able to discuss and share our lives, like always, message our friends in Messenger, make phone calls, make video calls, and the latest inclusion, send money! Let's take a look at this money situation ... Facebook just made public a new solution that lets you send money by means of its instant messaging app, Facebook Messenger. It's kinda similar to already existing services from SnapChat, Square, and Venmo, letting you quickly exchange cash with other people (in contrast to companies) both near and far. But there's a substantial difference: It works on Facebook.

That indicates this fresh service quickly reaches the large quantity of individuals who are already on Facebook. Suddenly, it's way easier for a big portion of the human population to send out and receive cash. But friend-to-friend payments can also feed the significantly larger dreams of Mark Zuckerberg and company.

The moment Facebook has your bank card, it is able to seduce you with additional purchases as well.
Facebook's new payments system invites all those millions of Facebookers to store their credit card info on the company's devices. And this will likely fuel Facebook's attempts to convert itself into a type of e-commerce engine that battles directly with the likes of Amazon. Facebook is already trying out a "buy" button on its social network that lets you promptly buy stuff that appears in your newsfeed. But such button is a great deal more powerful if you've already put in your card into Facebook.

Facebook is flowing in the very same way as Apple and Google. It intends to be the spot where you spend not just your time but your cash.

Payments On Facebook Are really No Surprise

The new Facebook service is not a surprise. Last summer, David Marcus, the Chief Executive Officer of payments giant PayPal, joined Facebook to supervise Messenger. And subsequently, on a Facebook earnings phone call, CEO and creator Mark Zuckerberg indicated that Messenger would sync with some form of peer-to-peer payments program.

Meanwhile, Snapchat brought in a payments method to its popular messaging app, piggybacking on an already existing tool from San Francisco start-up Square. But Snapchat isn't nearly as well-known as Facebook. And its range of other services is not nearly as large.

The Facebook social network is made use of by over 1.3 billion individuals around the world, and Messenger, which the company spun off from its social network, now provides services to around 500 million, according to the company's latest public numbers. That's likely about 2 and half times the number on SnapChat.

This indicates much more people are far more likely to use Facebook's payments service than those others. But more crucial for Facebook, particularly since it says it's not going to charge for sending out and receiving cash, is your information, in this particular instance, credit card numbers. To transmit money, you have to save your Visa or Mastercard details with Facebook. To receive money, the company explained, you have to do the same. And the moment Facebook possesses that information, it can easily develop out services-- revenue-generating services-- that seduce you to spend.

So on one hand it makes it much easier for users to send money to each other and the appealing element is that they never take a cut. Yet, alternatively Facebook is gearing up to compete with huge web retailers. What are your thoughts? Is it cool to have the convenience or does this worry you that it will probably be far too easy to spend?

JHG Media Group supplies social media management, SEO services, and content generation to small and moderately sized businesses around the globe.

Learn the Pros and Cons of Social Media Marketing!

Within the last few years, Social Media has expanded from being a simple virtual avenue for "socializing" with other media, into one of the most effective digital marketing means for brands and businesses. It has proven a quite affordable way for marketing and advertising in a fresh, sophisticated and extremely personalized way that companies are doubling their Social Media Marketing spending plans during the next 5 years.

Let's have a look at the benefits of social media marketing for business:

1. Social Media Marketing is Low Cost

Just one of the primary benefits of SMM over traditional media marketing and various other virtual advertising channels is the significantly lower expense that renders it extremely appealing for companies. The most popular social media organizations are practically cost-free to join and all tools for interacting with other individuals are all offered for free.

However, to obtain more marketing usage for your Social Media Marketing efforts, companies are buying a full SMM program method. The market average for SMM is anywhere from $4,000 and $7,000 a month but this is still relatively a great deal lower cost that the standard advertising and marketing funds most businesses have.

2. Social Media Marketing is Quick

If you have a thing to market or have some headlines or new info that you wish to share or update to your target audience, you can rely on Social Media Marketing for speedy action and accelerated results. You can also integrate your website with your social network channels, so automatic or fresh updates are instantly distributed the minute you have something new to offer. It can be good for your business as two-thirds of mens and women on the internet that utilize social media networks like blogs can have their purchasing choices swayed by what they read in these blogs.

3. Social Media Advertising and marketing Produces Interaction

One of the issues many businesses have using conventional means of sales and advertising is preserving a solid, long-lasting connection with their existing clients. The beauty of Social Media Marketing is that it is based and is powered by social interaction and communication, which over time builds confidence you and your target market. The more you nurture a regular interaction and communication with your viewers, the more you'll produce a better and longer term of connection-- that would spell profitable results for your business.

And there's usually the opposite side of the coin. Below are the list of a few drawbacks to social media marketing for your business:

1. Social Media Marketing is Time Consuming

Industry documents say that as much as 64 % of digital marketers invest at least 6 hours on Social Media Marketing. A good 37 % conversely invests more than 11 hours on SMM. This is fairly time consuming for many company owners who wish to obtain results from their SMM initiatives. The trouble though is if not performed properly, all your SMM initiatives and the time spent on such will provide completely useless results or web traffic that will not convert into leads or sales.

2. Social Media Marketing Produces Negative Users

Another problem with Social Media is that it attracts all types of individuals, even the unfavorable and malicious individuals. These adverse elements include spammers, scammers, trolls and all other sorts of harmful individuals all out to do damage to your web-based reputation. These includes negative reviews which, although most are truly legitimate responses, a few are simply meant to spread negativeness opposing your organization.

3. Social Media Marketing Makes You Lose Control

The things you publish on the internet, especially via social media methods, may really go viral and circulate like wildfire in the internet realm. This can be beneficial for you if it produces positive outcomes. However, you really have no control over what you distribute on the internet and everything is readily available for anybody-- including bad and malicious aspects on the internet. They can easily use your things to chastise you or disperse incorrect information that can ruin your internet credibility.

As always you can consult with experts who handle SMM for you regularly, like the professionals at JHG Media Group. When you're setting up your social media advertising and marketing initiative, you should do this the proper way, the most beneficial way.

Staying In Front of the Curve With Social Media

Let's face it, technology is consistently evolving and social media sites, and apps, are no strangers to quick adaptation. In a world where information changes by the minute it's vital to stay ahead of the curve and not get left behind in yesterday's bug fix.

It's 2015 and social networks and platforms are are continuously changing and adjusting to boost or simplify the end user's experience. That's terrific from a user's standpoint, but as a place of business what are the very best methods to stay relevant, stay in front of your customer, and make sure you're using the most current trends?

Get Mobile.
Everybody is going mobile and if the functions of a site or app isn't mobile friendly over fifty percent of the visitors will go elsewhere immediately. With the growing number of smartphones and tablets, an expanding variety of individuals are using these as their primary internet access device. Companies both large and small are beginning to implement a sleek, responsive design to accommodate mobile devices. This is not simply an accommodation, it's a requirement since it's the future style of the internet. Mobile has already become the default way the web is viewed by most users online, and the look of the web is only going to follow suit. Redesign not only your website for mobile functionality but additionally make your social media articles mobile friendly by keeping them brief and sharp.

Get Specific.
Gone are the days where viewers will accept a blanket answer for their questions. They want facts and the want details and they don't like to read a load of text to get the answers. We live in an age where nobody needs to ever wonder about anything, the truth is always at our fingertips. With the correct SEO and keywords in your social media posts you can drive the ideal type of identified traffic directly to your website.

Be a Star.
This year Google modified their formula yet again to focus more on websites with rating features. Heck, they also have their very own rating system now as well! They understood that consumers are more likely to trust their peers if it comes to buying over the internet rather than someone, or some company, seeking to sell them products. The general public has the tendency to trust the experiences other people who have already done what they are wanting to do, like buy a lamp on Amazon.com. Within seconds a customer can tell if the company is respectable based upon their reviews.

Be More Analytic.
With so many new networks coming out and escalating costs for advertising or memberships, you should be sure what is doing the trick and what is not. Social marketing is coming to be more measurable and a lot of social media platforms have integrated tracking abilities. Google Analytics isn't the only tracker on the web anymore, Wordpress Stats and Facebook Insights provide great information for you to better understand your audience demographic.

Keeping in front of social media is always a moving target, but using these tips you must be able to keep up quite effectively and make sure you are getting to your target market.

JHG Media can help manage your social media and keep you ahead of the curve.

Earn Your Audience with Social Media

Change occurs quickly in the realm of social media marketing (SMM) and what once were commonplace practices are now things of the past. Supporting blog entries, purchasing a position for search engine results, or placing an advertisement on Facebook are SMM activities of the past.

In his book entitled Earn It. Don't Buy It, Jim Tobin suggests that you get further anytime you earn your recognition via social media websites then if you try to buy the same results. For advice on successfully employing social media marketing to your benefit in today's online world, here's what Tobin suggests:.

• Don't Waste Your Time Buying Facebook Advertisements.
• Brands Call for Influencers, Not Advocates.
• Numbers Might be Deceiving.
• Social Media is Undoubtedly Changing.

You gain more prominence in the social media realm when you involve your customers, instead of buying their trust. If future and current customers share ideas with you and their friends, they come to be owners of the ideas associated with your brand, not merely viewers of it. In a sense, you gain a huge promotion and marketing division by means of social media dialogues in which participants affect your brand. That's where viral marketing aids your business.

If you earn customers by means of social media online sites using these techniques, you're much further ahead than you are if you invest in a Facebook ad that yields you a 0.04 percent click-through rate. Of course, these types of strategies cost time and money. Do you want a better return on your social media marketing dollar?

Social Media Marketing Made Easy

Social networks are the new arena for making the public aware of a company's brand. Strong business marketers are making use of social media promotion and marketing to get insights about their consumers as well as to conduct comprehensive public relations programs. The personalized communication characteristic of social networks gives businesses a top-notch marketing tool to generate an impressive personality and approachable style that is perfect when it comes to winning over customers. You're no longer an unknown. Instead, your brand is clear and your audience "likes" you and suggests friends purchase your product. The ultimate objective is to introduce additional customers into your business.

JHG Media offers at ease passage through social media marketing to achieve success. It starts by paying attention to your aspirations. And then continues by utilizing our unique talents in make public your promise to your consumers, what is called your brand. We strive to learn about your consumers. By altering your message using the changing social media realm, we help you persuade consumers that you deliver what they want to purchase. Allow the social media specialists at JHG Media to awaken your social media visibility.

JHG's ideology is to attend to your social media presence on multiple fronts. A purposeful methodology is devised to coordinate your message into the social media realm, joining your target audience to your company. No two brands are alike. Which is why it is vital for our team to partner with you and customize a plan that matches your products or services to your desired target market in a manner that ensures your marketing dollars are well-spent. You gain thoroughly thought-out social media content that contains your company brand and boosts your business's image to attract a bigger audience.

http://jhgmediagroup.com/social-media-marketing/jhg-media/

Improve Your Company's Integrity with "Captology", with Online Brand Management offered by JHG Media Group

If you have never heard the word "captology," you might want to learn exactly how online brand management can have a major impact on how others regard you and your product; and then add it to your vocabulary. B.J. Fogg, an expert at Stanford University, developed this word as anogram for "Computers As Persuasive Technologies". In his publication Persuasive Technology: Using Computers to Modification Exactly what We Assume and Do where he describes  the characteristics of a legitimate effective online site.

Fogg started the Stanford Persuasive Technology Lab. He utilizes procedures referred to as experimental psychology to reveal that computers could change the opinions and activities of folks in an anticipated manner. His lab obtained a grant from the National Science Structure to fund examinations into what he coins "mobile persuasion," or just how mobile phones alter thoughts.

•  Compose Useful Material to Enhance Your Site and Your Online Brand Administration
•  Never ever Stain Your Brand with Inaction and Poor Internet Design
•  Improve Your Brand name with Quick Feedback and a Lack of Errors

Learn more now