We at JHG Media Group are constantly staying ahead of the curve with social media topics as the appear across the internet. As we are coming to the end of 2015 we are viewing some of the patterns for social media starting to change as they progress into 2016. Just recently Entrepreneur.com posted an article regarding the leading trends that are reshaping social media. We chose our top 3 to share with you here:
1. Facebook is shifting towards a more mature demographic.
According to an infographic produced by Adweek making use of data from eMarketer detailing the market trends in social media for 2016, Facebook is still leading the market with social networking, but it's there's a projected 7.6 percent share boost with users 65 years and more, the largest share increase with all demographics. The eMarketer information suggests that shares among the younger millennial group (18 - 24 year-olds) will decrease.
It's forecasted that in 2016, advertisers going to amp up their advertising attempts to involve even more focused ads on Facebook utilizing the info freely shared on their services. As for various other social networks, the 25-to-35 year-old generation nonetheless retains a stronghold across the board, eventhough Instagram, Twitter and Tumblr are trending younger. There certainly appears be little to very little elderly engagement with Tumblr and Instagram.
This benefits smaller sized business owners as it permits them to compete with big companies. These days your company can move online and actually be distinct. Many web customers don't mind if you're a giant brand but more care about your online presence. This is a win win for much smaller businesses.
Related: The 4 Digital Advertising Trends That Are Reshaping Advertising
2. The foreseeable future is mobile.
This previous March marked the first time the four leading messaging apps in the world has accumulated the exact same level of people as the top four social networking systems. These mobile applications not only permit individuals to message and call long distance lines without paying out long-distance charges, but it allows them to design a world where their preferred brand names, publications and services are merged into one unique bundle that can be accessed just about anywhere.
New services have realized the impact of bringing their items immediately to their users via messaging apps: Snapchat's Discover feature launched with 11 primary international publications to fantastic acclaim and is planning for expansion. In China, the popular free text and phone application, WeChat, has integrated accounts of celebrities and primary brands to its subscription list. This enables folks to follow updates from their buddies and favorite stars, get unique mobile-only VIP "cards" to big department stores, schedule reservations at fashionable eateries with a text message as well as contribute to UNICEF on 1 incorporated application.
3. Social networks are becoming search engines.
Though Google isn't going anywhere anytime soon, the way that customers seek services and products has extended outside simple Search Engine Optimization. Eighty-eight percent of clients on the internet are guided by reviews and internet posts by different people. These people are looking directly to websites like YouTube and Facebook (where each and every company has a presence), or in apps just like Yelp. Pinterest, especially, has an useful role within this shift: its market is mostly dominated by women in their 30s with younger families, a demographic recognized to do most of the buying. The platform is also shopping centered, bouncing people from their tiles instantly to company web sites at a tremendously increasing speed.
Stay tuned as we come nearer to the end of 2015 to stay on top of social media trends as we go into 2016. As always, JHG Media is available to aid your small to mid sized firm remain on top of your social media requirements.
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