Showing posts with label JHG. Show all posts
Showing posts with label JHG. Show all posts

Tuesday, August 28, 2018

HOW DO I CREATE HIGH-QUALITY CONTENT?



Providing high-quality content to your target audience is a key element to a successful SEO strategy. Building it properly will cover relevant topics and serve to inform and answer questions your audience may have.

Step 1: Study And Know Your Audience


Before you create content it is essential to research and understand what your audience is trying to find. A targeted and calculated approach is necessary. Therefore, make the effort to research what attracts them. This can vary depending on your business and industry.

Step 2: Choose A Media Type 


The next stage of content creation is to determine what type of content should be produced and what media you will use to distribute it. There is an assortment of content options such as: blog posts, white papers, and infographics. Additionally, distribution can be accomplished by using email, social accounts, and relevant industry publications.

Step 3: Sharing High-Quality Content


Withholding relevant information restricts progress and development. Quality content produces value throughout an industry or community so ensure that it can be shared. As a result, content can connect with different outlets and audiences, having a greater impression. An easy way of doing this is to have social sharing buttons present on your site and blog posts.

Step 4: The Basics Of Composing Content


Any time content is composed, it is important to check and fine-tune it in order for it to present professionally. Formatting also plays a big part in its readability but also helps in strengthening SEO. As a result, incorporate headers and subheadings that are relevant to the content's subject matter. Another aspect of valuable content is to include high-resolution images and videos while linking to reputable sources. Web sites that end in .edu, .org, and .gov are good places to start.

Step 5: Optimize Content For Search Engines


The research carried out in Step 1 will help you to optimize your material for search engines. Based on the data you collected, it should be relatively simple to identify keywords to target and feature in your content. Keywords should pertain to the targeted industry and your brand. If you are experiencing difficulty identifying focus keywords, try using the Google Keyword Planner.

After picking the appropriate keywords, the next step is to incorporate them into the content. In the past, a "shotgun approach" was used frequently but in todays internet landscape the users experience is the primary focus. Consequently, blasting a website or piece of content with keywords is a sure way to get penalized by search engines. Reasonably using keywords is the name of the game. Here are some tips when using keywords:


  • Keywords should help to classify and identify content when used in titles, headings, and subheadings.
  • Using supporting keywords that pertain to the focus keyword will help to organize content.
  • Make an attempt to use keywords in a natural way so that content reads and appears legitimate.


High-quality content builds value for your company and it's users. While it serves to distinguish your business from competitors, it also has a substantial impact on SEO. Effectively and strategically developing content can help to connect with interested users and address relevant topics. If you have questions about creating content, speak with our team today!

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Tuesday, July 17, 2018

DIGITAL MARKETING'S DYNAMIC ENVIRONMENT

It is not clear how the world of digital marketing will shift and evolve in the years to come. In spite of the changing landscape, there are measures you can take to secure your digital marketing strategy. Listed below are 3 things to consider that will safeguard a digital marketing strategy:

KNOW THE ENVIRONMENT

A stagnant brand will find it virtually impossible to survive in today's digital marketing environment. Part of continuing to be relevant is to regularly assess the environment and adjust. By carrying out new methods with tried and true techniques, a brand not only demonstrates activity but can also get a better idea of what is beneficial and what is not.


A dramatic move in the world of digital marketing has taken place within the perspective of the consumer. For instance, content was produced in the past to deliver a message to consumers but a more strategic technique is required now. Rather than broadcasting content with the goal of reaching consumers, many brands are making the effort to reach consumers when the individual needs what they are offering.

SOCIAL MEDIA, SOFTWARE, AND CONSUMERS

With help from social media, software, and consumers, brands are successfully utilizing this approach. Applications like Instagram and Twitter help brands connect with users at any time of the day. Combining software, such as Jooicer and GetRiver, with these applications will aid a brand in targeting and connecting with consumers.

PERSONALIZE YOUR COMMUNICATIONS WITH YOUR AUDIENCE

While consumers and brands engage one another it is very important to take advantage of the interaction. 66% of consumers claim they're very likely to switch brands if they feel treated like a number, rather than an individual. This suggests that relationship with today's consumer is important. Adding a personal touch to the interaction between a brand and consumer goes a long way. Some of the ways to tailor the interactions are:


  1. Do not use an auto response to reply to consumers on social media.
  2. Always address the consumer by their name.
  3. Write emails that read as if a real person prepared them.
  4. Make use of templates that appear to have been written by a person.
  5. Try to make email lists pertinent to each consumer on it.


Digital marketing and consumers are always evolving with the introduction of new technologies. Regardless of the shifting landscape there are steps to take that will help a brand protect its strategy and remain relevant. If you have an interest in creating an effective digital marketing strategy, contact us today.

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Tuesday, November 28, 2017

REPUTATION MANAGEMENT WITH JHG MEDIA


Online reputation management is extremely important to your business's future success. Today social media and review platforms are presenting users with real time, genuine reviews. Because of this, business's can not afford to neglect what consumers are saying about their business. It is critical that they proactively engage their consumers after a service or product is provided.

Search engines provide users with results that they deem as relevant authorities. For that reason, it is challenging for business's competing in a searched niche if they do not have an online presence or have a weak reputation. An online presence that addresses reputation management is essential in order to engage potential customers. Online reviews and star ratings act like first impressions and are vital to a company's success. Today, they are the determining factor for a user selecting a provider or product. In the following article we will review the basic principles to online reputation management.

PROACTIVELY DEAL WITH YOUR CONSUMERS EXPERIENCES

Do not miss out on a chance to collect reviews from customers. Ignoring your customers after you interact with them can lead to a harmful review. Alternatively, proactively attending to your clients will allow you to yield more reviews for your business. It is crucial to invite customers to provide feedback by rating their experience on review sites. Furthermore, positive reviews are useful and will actually help boost your rankings.


KNOW WHAT IS BEING SHARED AND WHERE

Online reputation management is similar to taking care of a garden. Weeds are imminent and have to be pulled to safeguard the gardens growth. Likewise, bad customer reviews will occur and it is important to know when and where they appear. We recommend that you make a list of your existing review accounts and URL links. Review accounts are listings of your company on a review platform like: Google, Yelp, Angie's List, TripAdvisor, Vitals, WebMD, Zocdoc, etc. After creating a list of existing accounts, the next step is to look for any outlying review sites where your company is present. Consolidating what is being said about you and where gives you a map of what to check periodically in the future.

CAMPAIGN FOR TESTIMONIALS

Refer to the list, go over each review account and get an idea of your online reputation. What you see is what a potential client sees. Based off of your discoveries, identify where you need to focus your reputation management efforts. We suggest that your Google reviews should be a priority.

Take advantage of good reviews by sharing them over your social network. It is best to have a mixture of positive reviews from several different review sites. Aside from that, another great tool to incorporate are plugins that allow consumers to share their experience right to your homepage. When setting up such a tool on your website, you have the ability to filter the reviews prior to posting them on the page. As a result, good reviews can be broadcasted and damaging review's can be addressed before your reputation is harmed.

JHG MEDIA ONLINE REPUTATION MANAGEMENT SERVICE

JHG Media's complete reviews management software helps to manage and defend your online reputation. Our software is compatible with 99% of review sites. The software's capability to monitor the internet in real time saves our clients time and assists them to respond to reviews. In addition to monitoring, the software also offers an automated feature to help generate authentic reviews and increase your presence on review sites. This powerful feature will help boost your rankings on search engines. Furthermore, it is also entirely customizable to your services or product.

Social media and review platforms are valuable tools and can help a brand establish themselves as an authority or they can destroy a company's reputation so business's are thinking about online reputation management differently. It is crucial that business owners are aware of their online presence if they are to survive and grow in today's market. Therefore, be proactive in engaging existing and potential customers with JHG Media Reputation Management. Call us today to discuss opportunities and services for your brand.

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Wednesday, October 25, 2017

How to Effectively Approach Search Engine Optimization



Search engine optimization (SEO) allows users to easily find and engage a business. Search engine optimization is most powerful with a sensible method that focuses on content marketing. The approach strives to boost brand awareness by making use of the basics of content marketing, which in turn develops leads and creates a buzz with consumers.

Concentrated and genuine material targets specific users to convert them. By reaching to those most concerned with your brand or message, you will have a greater chance to engage with the individual. More conversions mean a larger client base and more business. Whether you are a doctor's office, plumber, or non-for profit group it is vital to have an idea of the tools available to you to ensure that your message is being heard. We have created a list of some great ways to leverage your content marketing to benefit your SEO.


1. EFFECTIVE KEYWORD USE FOR SEARCH ENGINE OPTIMIZATION


Initially, recognize what it is your providing and choose keywords that best reflect that. Most users will never go past the first page of search results. Competing for rank within your niche is a significant factor if you are seeking to get your brand name on the first page of search results. Picking out relevant keywords will help guide interested users to your material and minimize the chances of misdirected users arriving at your site. Furthermore, it will help the search engines to confirm that you are in fact who you say you are, creating authority.

Maybe you are already making use of keywords. That's terrific! In our practical experience it is necessary to continue to brainstorm and cultivate a list of useful keywords. If you are struggling to think of more possibilities simply use Google's Adwords Keyword Planner. This free tool is a brilliant resource that will help you to build your list. By merely inserting your existing terms, the Adwords Keyword Tool will generate relevant potential keywords you may want to use. Plus, it will provide you with analytical data like how often a keyword is browsed.

While the Adwords Keyword Planner is helpful, it may not always serve your particular niche adequately. Perhaps you are specialized in your service or product. If that be the case, take some time to consider what languages a user may use or how a prospective client would frame a question within your industry.

Last but not least, do not drown your material or website in keywords. This can actually harm your website's authority! It is easy to make a website busy but the goal is to make it helpful. Effectively using keywords calls for focused and targeted content.


2. STRATEGICALLY POSITIONING KEYWORDS


Effectively leveraging keywords involves a strategic method. In this portion we will discuss areas in which to place keywords that will help search engines link users to your site.

The most typical place to start on your website is within the title tag. This is the first step in properly presenting your identity and suggests to search engines like Google what you are about.

An additional great place to include a keyword on your website is within the website address. Placing a keyword or keywords in the URL signals to the search engines what the subject matter is on the webpage. When a user searches for your keyword, your page will be more related and may rank higher within the search results.


3. ON PAGE FEATURES


Relevant content is a central component to optimizing your online presence by supporting your brand or business' authority. Content is typically an article or blog post but it is not out of the ordinary to also make use of bookmarks and images. Your keywords should be placed 2 to 3 places within the article. When posting to your blog or composing an article, always keep the size of the piece in mind. We advise that your articles should be natural and they can range from 700 to 1,000 words. Google will not prioritize articles with less than 300 words so take the time to make a quality piece.

Social bookmarks are another effective way to optimize your website's content and connect to users. Social bookmarking is a centralized online service, which allows users to add, annotate, edit, and share bookmarks of web documents.

The last component you should consider when optimizing are images. Pictures can take an uninteresting subject and make it more appealing. While they provide users something intriguing to view, they can also help you in your SEO initiatives. The next time you post an image to a page, see to it that you use the keyword in the file name in addition to the alt text. By doing this, you will make things easier and clearer for the search engines to understand what the image is. Therefore, interested users are more likely to come across it in their search results.


4. LINKS ARE ESSENTIAL!


A link (short for hyperlink) is an HTML object that allows you to jump to a new location when you click or tap it. Links are found on almost every website and provide a simple means of navigating between pages on the web. Using links is a fundamental part to taking care of your SEO. Your website will have a far better chance of engaging interested customers when you use a combination of internal and external links. Internal links direct content on your webpage to other relevant content within your website. External links guide users from your content to other useful content on the Internet.

Search engine optimization can be frustrating and it is easy to get discouraged due to its organic processes. In order to be effective with your SEO efforts in the future, be sure to always stick to the basics for proven and consistent results. Keywords, links, and content when structured properly are the most effective way to strengthen your rankings. JHG Media is ready to help you in the endeavor and we pride ourselves on our concentrated efforts to our clients. Consult with us today to protect and grow your brand's reputation.

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