There is some risk involved with making use of social media, given that what is posted on the web continues being completely available for men and women's perusing. Consider how many times a physician makes decisions that carry risk for a patient's health. One particular canon of medicine is that you occasionally have to take a risk for the greater good.
The same holds true in the world of social media. As a medical professional, you can either continue down the same well used path that keeps you out of social media and away from potential patients.
The alternative course is to embrace the use of social media sites in order to get the word out to patients, and to join in the chat that's taking place right now online. By making using of social networking sites as a tool, you can amplify the amount of good you can do, both for your patients and also yourself, as well as the medical profession as a whole.
Posted by Joel Canter
http://www.jhgmediagroup.com/social-media-marketing/333/
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