HOW DO I CREATE HIGH-QUALITY CONTENT?

Providing high-quality content to your target audience is a key element to a successful SEO strategy. Building it properly will cover relevant topics and serve to inform and answer questions your audience may have.

Step 1: Study And Know Your Audience

Before you create content it is essential to research and understand what your audience is trying to find. A targeted and calculated approach is necessary. Therefore, make the effort to research what attracts them. This can vary depending on your business and industry.

Step 2: Choose A Media Type 

The next stage of content creation is to determine what type of content should be produced and what media you will use to distribute it. There is an assortment of content options such as: blog posts, white papers, and infographics. Additionally, distribution can be accomplished by using email, social accounts, and relevant industry publications.

Step 3: Sharing High-Quality Content

Withholding relevant information restricts progress and development. Quality content produces value throughout an industry or community so ensure that it can be shared. As a result, content can connect with different outlets and audiences, having a greater impression. An easy way of doing this is to have social sharing buttons present on your site and blog posts.

Step 4: The Basics Of Composing Content

Any time content is composed, it is important to check and fine-tune it in order for it to present professionally. Formatting also plays a big part in its readability but also helps in strengthening SEO. As a result, incorporate headers and subheadings that are relevant to the content's subject matter. Another aspect of valuable content is to include high-resolution images and videos while linking to reputable sources. Web sites that end in .edu, .org, and .gov are good places to start.

Step 5: Optimize Content For Search Engines

The research carried out in Step 1 will help you to optimize your material for search engines. Based on the data you collected, it should be relatively simple to identify keywords to target and feature in your content. Keywords should pertain to the targeted industry and your brand. If you are experiencing difficulty identifying focus keywords, try using the Google Keyword Planner.

After picking the appropriate keywords, the next step is to incorporate them into the content. In the past, a "shotgun approach" was used frequently but in todays internet landscape the users experience is the primary focus. Consequently, blasting a website or piece of content with keywords is a sure way to get penalized by search engines. Reasonably using keywords is the name of the game. Here are some tips when using keywords:

• Keywords should help to classify and identify content when used in titles, headings, and subheadings.
• Using supporting keywords that pertain to the focus keyword will help to organize content.
• Make an attempt to use keywords in a natural way so that content reads and appears legitimate.

High-quality content builds value for your company and it's users. While it serves to distinguish your business from competitors, it also has a substantial impact on SEO. Effectively and strategically developing content can help to connect with interested users and address relevant topics. If you have questions about creating content, speak with our team today!

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DIGITAL MARKETING'S DYNAMIC ENVIRONMENT

It is not clear how the world of digital marketing will shift and evolve in the years to come. In spite of the changing landscape, there are measures you can take to secure your digital marketing strategy. Listed below are 3 things to consider that will safeguard a digital marketing strategy:

KNOW THE ENVIRONMENT

A stagnant brand will find it virtually impossible to survive in today's digital marketing environment. Part of continuing to be relevant is to regularly assess the environment and adjust. By carrying out new methods with tried and true techniques, a brand not only demonstrates activity but can also get a better idea of what is beneficial and what is not.

A dramatic move in the world of digital marketing has taken place within the perspective of the consumer. For instance, content was produced in the past to deliver a message to consumers but a more strategic technique is required now. Rather than broadcasting content with the goal of reaching consumers, many brands are making the effort to reach consumers when the individual needs what they are offering.

SOCIAL MEDIA, SOFTWARE, AND CONSUMERS

With help from social media, software, and consumers, brands are successfully utilizing this approach. Applications like Instagram and Twitter help brands connect with users at any time of the day. Combining software, such as Jooicer and GetRiver, with these applications will aid a brand in targeting and connecting with consumers.

PERSONALIZE YOUR COMMUNICATIONS WITH YOUR AUDIENCE

While consumers and brands engage one another it is very important to take advantage of the interaction. 66% of consumers claim they're very likely to switch brands if they feel treated like a number, rather than an individual. This suggests that relationship with today's consumer is important. Adding a personal touch to the interaction between a brand and consumer goes a long way. Some of the ways to tailor the interactions are:

1. Do not use an auto response to reply to consumers on social media.
2. Always address the consumer by their name.
3. Write emails that read as if a real person prepared them.
4. Make use of templates that appear to have been written by a person.
5. Try to make email lists pertinent to each consumer on it.

Digital marketing and consumers are always evolving with the introduction of new technologies. Regardless of the shifting landscape there are steps to take that will help a brand protect its strategy and remain relevant. If you have an interest in creating an effective digital marketing strategy, contact us today.

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CONTENT MARKETING PACKAGED WITH SEO

Content marketing coupled with Search Engine Optimization (SEO) has a substantial influence on digital marketing. These two operations help to create brand awareness, lead generation, website traffic and PPC.

According to Moz, SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Where as content marketing is media that delivers a message to users with the objective of driving profitable action. Examples of content are landing pages, products descriptions, articles, tweets, videos, emails and images.

Lets take a look at some fundamental suggestions when implementing SEO and content marketing:

KEYWORD SELECTION AND STRATEGY

The initial step in correctly executing SEO is to look into what the most relevant keywords are in regards to your web content. Identifying the right keywords helps in ranking higher on the search engine results. The best place to start is by using Google's Keyword Planner. This tool will allow a user to see the competition and search volume of words.

After you select the appropriate keywords, the next step is to form a strategy. Before, some websites would flood their pages with keywords in an attempt to rank higher. Adopting this strategy today will only penalize a website. For that reason, it is vital for a site to strategize its keyword application in order to help its search engine marketing. The ideal approach is to be reasonable and place the keyword on a page in the title and within the body.

In addition to inserting keywords in text on a website, it is also beneficial to embed the keywords into HTML pages under the Meta Description. Inside a HTML page, keywords can be tagged in the head section. By doing so, search engines will be able to easily identify what a website is about.

QUALITY CONTENT MARKETING

Whenever you introduce content on your site or elsewhere on the Internet, ensure that it is unique and delivered consistently. Unique content contributes to the quality of the content and in turn it will be indexed quicker and rank higher on search engines. Consistently generating content will also help to indicate that a website is active and working to supply a user with a better experience. For example, blog posts should be composed and published at least once a month.

Among the advantages of quality content is that it will create more traffic for a site. Unique content can target users and signals to search engines, like Google, that the site is relevant. As a result of more traffic Google will rank the site higher.

USER EXPERIENCE (UX)

Besides content and keywords, the user experience (UX) is another focus of SEO. This is considered technical optimization and focuses on what search engines look for in an effective website. As an example, a site with broken links does not offer an optimized UX. Areas that technical optimization addresses are:

• URL's and Slugs

A websites URL enables users to gain access to a website but can also announce to search engines what the website is about and categorize it. For that reason, structuring them appropriately is important. There are tools available online to aid in achieving this.

• Sitemap

A well-structured sitemap helps users to browse a website's content. In addition, robots used for indexing websites will crawl sitemaps in order to identify and understand the site's content.

• Title Tags and Header Tags

Making use of title tags and header tags can also have a significant effect on SEO. They help to index and further authenticate search results in search engines and promote an organized UX.

• Traffic

Traffic refers to the amount of users landing on a website. Links, inbound linking, and link-building all contribute to the volume of traffic a site experiences. The more traffic a site has, the more it is recognized as an authority by search engines. Linking a website to high authority sites, such as domains ending in.edu or.org, will significantly help to boost a sites traffic. While there are products available to help boost a sites authority with link building, it is preferable to rely on unique, authentic content in order to receive a boost in authority.

Coupling content marketing and SEO efforts together is the most effective way to rank a website. When done properly, a site can be indexed quicker and generate more traffic, becoming an authority. If you have questions about your online presence and how it can be improved, give us a call today.

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The Importance Of Online Reviews

Today, a businesses reputation is formed considerably by its consumer's online reviews. Whenever you consider that 85% of consumers trust online reviews as much as personal recommendations, it presents a strong case as to why business owners should take advantage of review platforms in conjunction with a reviews management service.

There are a variety of review sites for individuals to research businesses with. Currently, Yelp and Facebook are among the most trusted review sites for consumers in the United States, with Google and BBB.org trailing closely. These websites make it possible for millions of users to discuss their experiences from desktops and mobile devices with other users. As technology continues to advance, business models and consumer engagement develops also.

GOING MOBILE

Consumers no longer need to rely on directories or word of mouth to discover a business. According to the Pew Research Center, 9 out of 10 American adults use the Internet and 77% of adults in the U.S. have a smartphone. This makes accessing relevant information and generating real-time reviews fast and simple. It also proves that businesses cannot afford to neglect their online reputation.

Due to the increase in connectivity the behavior of consumers has transformed as well. In a research study by BrightLocal, in 2017, 97% of consumers searched online for local businesses and 68% said that positive reviews made them more likely to choose a business. Moreover, 10% of consumers now get in touch with a business after reading a positive review.

Traditional marketing media is no longer effective on its own. A consumer's capability to access information on mobile devices makes the digital storefront essential to a businesses success.

ATTRACT INTERESTED USERS WITH USEFUL ONLINE REVIEWS

Traditional types of advertising and marketing, like radio or television, are costly and work to persuade a consumer to act by offering a product or service in the chance that it may pertain to what the consumer is searching for. The fact is, it is never a surety that the ad is relevant to the person. Additionally, after being exposed to these medias for a period of time its very possible that an interested person can forget about the ad and lose the sense of urgency to act. This is not the case with online consumer review sites. In fact, the desire or decision and the urgency to act are what drive a consumer to seek out a business online. Online review sites help a user by providing them with relevant and reviewed options. They are also a fantastic tool for a business with a limited or no marketing budget.

STAR RATINGS ARE POWERFUL FOR BUSINESSES

It's a common misunderstanding that online reviews are usually negative and can only hurt a business. This is not true, especially when looking at Yelp. About 67% of the reviews on Yelp are four and five star reviews. This indicates that people taking the time to make a review are doing it in support of the business. Additionally, 54% of consumers consider the average star rating to be the most significant factor when reviewing a local business. Therefore, star ratings are vital for small businesses.

Improving and safeguarding star ratings should be on every small businesses list of things to do. The most effective way to start strengthening a star rating is to simply ask customers if they would agree to post a review to one of the preferred review sites. More than half of customers asked will make a review. Supporting reviews from customers also help to minimize the effect of negative reviews on a star rating.

In the event that a business receives a poor review, BirghtLocal's study advises for them to reply. 30% of consumers are placing importance on businesses responding to reviews in 2017. Taking advantage of these occurrences as an opportunity to make the situation right will help your online reputation. According to Inc., 56% to 70% of consumers will do business with your company again if the issue is resolved.

Improving your online reviews and protecting your online reputation is vital to retaining current customers and converting potential customers. If you are looking to strengthen your businesses online reputation, make the most of todays technology with consumer review sites. JHG Media specializes in review management services. Reach out to us today to discuss how our team can help your business become an authority.

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How To SEO In 2018

Search Engine Optimization (SEO) is continually evolving. Methods that formerly worked do not always translate into higher rankings on search engines. In reality, some out-of-date strategies can actually harm a website's SEO initiatives. With new ways for individuals to search the Internet and revised algorithms from search engines such as Google, it is crucial to know what is effective and where the industry is headed. Lets go over some important points to take into consideration for your SEO strategy in 2018.

Landing Page Experience

A websites landing page experience is the groundwork to effective SEO.

What does a landing page experience consist of?

1. Ease of mobile and computer navigation 
2. Decreased loading times 
3. Transparency and trustworthiness
4. Unique content

Google is always focused on enhancing that experience by ensuring that its search results possess the elements of a quality landing page experience. When a website properly addresses these components, an interested user is able to have a better experience on the website. If a site does not address these factors prior to its SEO efforts, its rankings will not improve and the site could even be penalized. Alternatively, a quality website coupled with SEO demonstrates to Google that the website is an authority and it will experience improved ranking.

Featured Content And SEO

Search engines have become significantly more aware of making improvements to the user experience. Starting in 2015, Google started to present users with quick answers. Google calls them Featured Snippets. Now, when a user asks a question, Google will actually extract the most helpful answer from a webpage and position it above the search results in a special block. The block also features a link to the page, the title, and the URL. Additionally, the website will experience an increase in its click-through-rate (CTR) and strengthen its authority. In a study carried out by Ben Goodsell from Search Engine Land, he determined that being featured by Google has its benefits. In his study for example, "CTR jumped from 2 percent to 8 percent in the period analyzed. Meanwhile, revenue from organic visitors landing on this page saw a 677-percent improvement."

Example of a Quick Answer, also known as a Featured Snippet

You're likely wondering how you can be featured by Google. Google's featured content does not involve a code so the Content Marketing Institute recommends websites to ask specific questions on page while also providing in-depth answers in a conversational format. This will give a website's material a better chance of being extracted by Google when a user is searching for an answer.

Voice Search

Not only are search engines advancing but the way users are searching is changing also. According to Google's Mobile Voice Study, 55 percent of teens and 41 percent of adults use voice search more than once a day. Google anticipates that by 2020, over half of the searches performed will be conducted with voice search. Because of the surge in use of this innovation, featured snippets will become increasingly more critical for websites. Additionally, it will require websites to become even more detail oriented in their content.

Who Can Help With My SEO?

SEO can be an overwhelming task for a business owner given their position and responsibilities. The work it involves is time consuming and is most effective when it is consistently being done. If you are thinking about addressing your businesses SEO, the optimal course of action to take is to employ a skilled specialist whose focus is staying current on SEO trends and approaches.

JHG Media offers comprehensive services to assist businesses, regardless of their industry or size, achieve their SEO goals. Our strategy is unique in that we incorporate that which is tried and proven to be effective regardless of trends and algorithms, while also applying the most current technologies to achieve the best results. JHG Media's services include: SEO, digital marketing, reviews management, and website design.

The evolution of SEO has caused businesses to think about their online presence differently. In order to be effective in your SEO efforts, it is more crucial than ever to strategically approach your websites design, be familiar with what search engines require, and stay up to date on the latest approaches. Contact us and speak with our experienced team to begin improving your SEO.

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REPUTATION MANAGEMENT WITH JHG MEDIA

Online reputation management is extremely important to your business's future success. Today social media and review platforms are presenting users with real time, genuine reviews. Because of this, business's can not afford to neglect what consumers are saying about their business. It is critical that they proactively engage their consumers after a service or product is provided.

Search engines provide users with results that they deem as relevant authorities. For that reason, it is challenging for business's competing in a searched niche if they do not have an online presence or have a weak reputation. An online presence that addresses reputation management is essential in order to engage potential customers. Online reviews and star ratings act like first impressions and are vital to a company's success. Today, they are the determining factor for a user selecting a provider or product. In the following article we will review the basic principles to online reputation management.

PROACTIVELY DEAL WITH YOUR CONSUMERS EXPERIENCES

Do not miss out on a chance to collect reviews from customers. Ignoring your customers after you interact with them can lead to a harmful review. Alternatively, proactively attending to your clients will allow you to yield more reviews for your business. It is crucial to invite customers to provide feedback by rating their experience on review sites. Furthermore, positive reviews are useful and will actually help boost your rankings.

KNOW WHAT IS BEING SHARED AND WHERE

Online reputation management is similar to taking care of a garden. Weeds are imminent and have to be pulled to safeguard the gardens growth. Likewise, bad customer reviews will occur and it is important to know when and where they appear. We recommend that you make a list of your existing review accounts and URL links. Review accounts are listings of your company on a review platform like: Google, Yelp, Angie's List, TripAdvisor, Vitals, WebMD, Zocdoc, etc. After creating a list of existing accounts, the next step is to look for any outlying review sites where your company is present. Consolidating what is being said about you and where gives you a map of what to check periodically in the future.

CAMPAIGN FOR TESTIMONIALS

Refer to the list, go over each review account and get an idea of your online reputation. What you see is what a potential client sees. Based off of your discoveries, identify where you need to focus your reputation management efforts. We suggest that your Google reviews should be a priority.

Take advantage of good reviews by sharing them over your social network. It is best to have a mixture of positive reviews from several different review sites. Aside from that, another great tool to incorporate are plugins that allow consumers to share their experience right to your homepage. When setting up such a tool on your website, you have the ability to filter the reviews prior to posting them on the page. As a result, good reviews can be broadcasted and damaging review's can be addressed before your reputation is harmed.

JHG MEDIA ONLINE REPUTATION MANAGEMENT SERVICE

JHG Media's complete reviews management software helps to manage and defend your online reputation. Our software is compatible with 99% of review sites. The software's capability to monitor the internet in real time saves our clients time and assists them to respond to reviews. In addition to monitoring, the software also offers an automated feature to help generate authentic reviews and increase your presence on review sites. This powerful feature will help boost your rankings on search engines. Furthermore, it is also entirely customizable to your services or product.

Social media and review platforms are valuable tools and can help a brand establish themselves as an authority or they can destroy a company's reputation so business's are thinking about online reputation management differently. It is crucial that business owners are aware of their online presence if they are to survive and grow in today's market. Therefore, be proactive in engaging existing and potential customers with JHG Media Reputation Management. Call us today to discuss opportunities and services for your brand.

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How to Effectively Approach Search Engine Optimization

Search engine optimization (SEO) allows users to easily find and engage a business. Search engine optimization is most powerful with a sensible method that focuses on content marketing. The approach strives to boost brand awareness by making use of the basics of content marketing, which in turn develops leads and creates a buzz with consumers.

Concentrated and genuine material targets specific users to convert them. By reaching to those most concerned with your brand or message, you will have a greater chance to engage with the individual. More conversions mean a larger client base and more business. Whether you are a doctor's office, plumber, or non-for profit group it is vital to have an idea of the tools available to you to ensure that your message is being heard. We have created a list of some great ways to leverage your content marketing to benefit your SEO.

1. EFFECTIVE KEYWORD USE FOR SEARCH ENGINE OPTIMIZATION

Initially, recognize what it is your providing and choose keywords that best reflect that. Most users will never go past the first page of search results. Competing for rank within your niche is a significant factor if you are seeking to get your brand name on the first page of search results. Picking out relevant keywords will help guide interested users to your material and minimize the chances of misdirected users arriving at your site. Furthermore, it will help the search engines to confirm that you are in fact who you say you are, creating authority.

Maybe you are already making use of keywords. That's terrific! In our practical experience it is necessary to continue to brainstorm and cultivate a list of useful keywords. If you are struggling to think of more possibilities simply use Google's Adwords Keyword Planner. This free tool is a brilliant resource that will help you to build your list. By merely inserting your existing terms, the Adwords Keyword Tool will generate relevant potential keywords you may want to use. Plus, it will provide you with analytical data like how often a keyword is browsed.

While the Adwords Keyword Planner is helpful, it may not always serve your particular niche adequately. Perhaps you are specialized in your service or product. If that be the case, take some time to consider what languages a user may use or how a prospective client would frame a question within your industry.

Last but not least, do not drown your material or website in keywords. This can actually harm your website's authority! It is easy to make a website busy but the goal is to make it helpful. Effectively using keywords calls for focused and targeted content.

2. STRATEGICALLY POSITIONING KEYWORDS

Effectively leveraging keywords involves a strategic method. In this portion we will discuss areas in which to place keywords that will help search engines link users to your site.

The most typical place to start on your website is within the title tag. This is the first step in properly presenting your identity and suggests to search engines like Google what you are about.

An additional great place to include a keyword on your website is within the website address. Placing a keyword or keywords in the URL signals to the search engines what the subject matter is on the webpage. When a user searches for your keyword, your page will be more related and may rank higher within the search results.

3. ON PAGE FEATURES

Relevant content is a central component to optimizing your online presence by supporting your brand or business' authority. Content is typically an article or blog post but it is not out of the ordinary to also make use of bookmarks and images. Your keywords should be placed 2 to 3 places within the article. When posting to your blog or composing an article, always keep the size of the piece in mind. We advise that your articles should be natural and they can range from 700 to 1,000 words. Google will not prioritize articles with less than 300 words so take the time to make a quality piece.

Social bookmarks are another effective way to optimize your website's content and connect to users. Social bookmarking is a centralized online service, which allows users to add, annotate, edit, and share bookmarks of web documents.

The last component you should consider when optimizing are images. Pictures can take an uninteresting subject and make it more appealing. While they provide users something intriguing to view, they can also help you in your SEO initiatives. The next time you post an image to a page, see to it that you use the keyword in the file name in addition to the alt text. By doing this, you will make things easier and clearer for the search engines to understand what the image is. Therefore, interested users are more likely to come across it in their search results.

4. LINKS ARE ESSENTIAL!

A link (short for hyperlink) is an HTML object that allows you to jump to a new location when you click or tap it. Links are found on almost every website and provide a simple means of navigating between pages on the web. Using links is a fundamental part to taking care of your SEO. Your website will have a far better chance of engaging interested customers when you use a combination of internal and external links. Internal links direct content on your webpage to other relevant content within your website. External links guide users from your content to other useful content on the Internet.

Search engine optimization can be frustrating and it is easy to get discouraged due to its organic processes. In order to be effective with your SEO efforts in the future, be sure to always stick to the basics for proven and consistent results. Keywords, links, and content when structured properly are the most effective way to strengthen your rankings. JHG Media is ready to help you in the endeavor and we pride ourselves on our concentrated efforts to our clients. Consult with us today to protect and grow your brand's reputation.

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